Larry Frievalt Email & Phone Number

Waukegan, Il, Us

Genesee Theatre

- Coordinate the set-up and distribution of ticket sales for venue with over 70 events 77,000 seats and $2,700,000.00 in sales annually. - Manage all Ticketing and Front of House operations that received several awards and over 90% positive approval rating in guest satisfaction.- Generate offers and settle events for venue and outside promoters.- Spearhead a number of upsell packages that resulted in generating an additional 18% in revenue per event.- Develop training and incentive programs resulting in an 85% retention rate of Front of House staff.- Assist in the creation and design of venue’s website.- Collaborate with Marketing to build brand and increase show sales via print and digital media outlets. Examples include implementation of standardized email campaign resulting in 30% increase in sales in 2014 prior to general on sale of events.- Responsible of all web and social media marketing including but not limited to Facebook, Twitter, Yelp, TripAdvisor, ReverbNation, and Patch. - Negotiate renewal agreements with Ticket Vendor and Local Ticket Seller Union.- Assist in the coordination of fundraising opportunities with the Friends of the Historic Genesee Theatre.- Programming Director for the Film Series at the Genesee Theatre.

Appleton, Wi

- Supervised Ticket Office Operations of new Multi-arts facility. Responsibilities included staff recruitment, retention, and service recovery and fund control.- Exceeded management’s expectations with fulfillment of the Fox Cities inaugural subscription series. - Developed policies and procedures governing Box Office Operations.- Constructed internal auditing system to track all sales including income, reconciliation and settlement reports.

Greater Milwaukee Area

- Opening Manager of 600 seat cabaret space and1400 seat hall for major entertainment destination in Milwaukee, WI.- Assisted in the booking and settlement of performances with artist agencies.- Worked with various departments including Marketing, Group Sales, and operations to coordinate public and private bookings.- Developed standardized customer service training program to provide the highest level of service to guests.- Implemented employee initiated program to motivate and increase proactive customer service.

Greater Milwaukee Area

- Assisted Wisconsin’s ticket centers in various aspects of customer service including field training, supply requests, answering questions and handling customer complaints.- Worked with Client Services with the creation, proofing, and troubleshooting events for venues.- Processed internal departmental requests.

Orlando, Florida Area

-Coordinated single and subscription sales for a wide variety of sporting events including the Atlanta Braves Spring Training, USTA Clay Court Championships, and the National Car Rental Golf Classic.-Designed Training manuals governing ticket office and customer service operations.-Completed Disney's Certified Training Program enabling me to educate new team members in Disney's "above and beyond" philosophy of guest service.-Resolved customer service issues by implementing unique service recovery strategies.

-Utilized Ticketmaster Personalized Computer Interface (PCI) to process walk up and phone orders.-Coordinated will call for various concert events.-Field information calls for the House of Blues and Downtown Disney’s West Side.

B.B.A., Marketing

Associate’S Degree, Liberal Arts And Sciences/Liberal Studies