Vice President, Marketing
CurrentResponsible for driving demand and building market awareness for Forward Networks. Own all aspects of marketing, including lead generation, PR, digital (web/email/social), advertising, events, video, thought leadership, brand/creative, content creation, and analyst relations. Manage an outstanding team of high performers. Partner closely with Sales to maximize top-of-funnel growth and build measurable pipeline. Key contributions: —Developed "Seeking Truth in Networking" podcast; booked high-profile guests such as Marc Andreessen, Bill Krause, and Bob Metcalfe—Instituted awards program for the company and the product; earned over 30 awards, including “Product of the Year” from Cloud Computing, “Best of Tech Field Day,” GSMA 100, "Hot Startups to Watch" from Network World, “40 Under 40” for CEO, “Enterprise Software Product of the Year," "Great Places to Work," Broadband World Forum Award, and Network Innovation Award—Dramatically increased media exposure; secured feature coverage in industry publications like Network World and Network Computing, and top-tier business outlets like Fortune, CIO, and TechCrunch—Updated corporate brand with new messaging/positioning —Launched new website with priority on lead conversions; overall web traffic up 480% year-over-year—Managed global events program, including RSA, BlackHat, Cisco Live (US and EMEA), Interop, Tech Field Day, targeted customer events, etc.—Introduced the company to broad audience of industry analysts, including large firms like Gartner and Forrester, and boutique firms covering the tech, networking, and software markets —Worked with market research firms to produce customer case studies, product reviews, and third-party ROI analysis —Implemented robust suite of tools to execute marketing strategy and measure results: Hubspot, Qualified, Google Analytics, Tableau, Outreach, etc.