Lisa Geubtner Towns Email & Phone Number

Minneapolis, Mn, Us

• Leader of UX Operations on the Enterprise side of the Target business, spanning 4 large portfolios that encompass store operations, supply chain and merchant capabilities• Collaborating directly with the Sr. Director of Enterprise UX, cross-functional partners and 3 different Product Ops teams to create cohesive strategies and alignment for leadership and agile teams• Adaptability and communication is key, working within a complex org and large company

Santa Clara, California, Us

• Advocated for and created the operations role at Realtor.com, working closely with design and product leadership to identify team needs, craft system processes and track KPIs• Transferred product org into Jira to create cohesion between siloed communities and trackable metrics for 90% visibility into design initiatives• Helped build a streamlined, company-wide planning process that ladders up to company OKRs and incorporates continuous sprint planning, resulting in 23% increased efficiency in the first planning cycle• Developed new recruiting processes to ensure quicker turnaround time from recruiter screen to hire. Now averaging 30 days (from 55+ days in the pipeline) and an 82% acceptance rate for the design org• Formed team playbooks for various processes, including User Research, QA, design critiques, quarterly planning, scrum / agile documentation - creating a library of 20+ toolkits for team use• Audited and organized team documentation, Figma spaces and Miro boards, resulting in scalable Figma workspaces, discoverability between product, research and design and 12% increased productivity for teams• Collaborated with HR and finance for headcount, FY/ quarterly planning and team budget. Team spending has decreased by 3%• Champion for healthy team culture by implementing regular syncs, team all-hands, lunch and learns and obtaining regular feedback through surveys

Santa Clara, California, Us

• Led the initiative for the Realtor.com mobile app redesign - conducted research, created archetypes, journey maps and storyboards to socialize work; collaborated in a tiger team of 3 to develop the look and feel; worked with the Design Systems team to create components for company-wide adoption• Collaborated with UX Research, Product and Engineering partners on Co-buying spaces• Led key discussions with leadership and squad partners for OKR and quarterly planning • Developed design principles for the design team

Seattle, Wa, Us

• Worked with Product, Engineering and cross-collaborative counterparts to create a cohesive and human-centered user experience for consumer reviews, home page, bookings and partner accounts• Collaborated with UX Research to conduct interviews and usability tests to discover user problems and create solutions based on user’s needs• Strong understanding and use of the product design double diamond process from discovery to delivery and advocate for test-and - learn / iteration• Well-versed in SAFe agile /Jira, Assisted Scrum Masters and TPMs in sprint planning and maintaining backlogs• Partnered with design manager and the trio (product/engineering) to create quarterly roadmap for planning• Experience in working with a globally distributed teams with offices in Seattle, UK and Australia

New York, Ny, Us

• Large scale agency experience, working closely with content strategists, art directors, PMs and offshore engineers• Created workflows and wireframes for large retailer ecommerce redesign• Collaborated with visual design team to create look and feel of multiple web and mobile designs• Developed annotated decks for dev teams and presentations

Seattle, Washington, Us

• Founded and co-owned one of the top 100 small letterpress businesses in the US, designing for and selling gifting items to large retailers such as Target, Urban Outfitters, Papyrus, Paper Source, Starbucks and West Elm• Created and maintained processes for wholesale and retail distribution channels that included 5 wholesale rep groups, 2 international distributors to the UK and Australia, and 50+ sales reps - sold in over 1500 stores and large retailers worldwide• Sourced, trained & managed a team for production, distribution, communications and marketing, scaling printing production by 5x to average over 500,000 cards printed annually• Planned, designed, and executed quarterly product releases, organized and attended 6 trade shows a year, including twice a year in NYC and assisted with 5 sales rep showrooms• Grew from 10 skus to 300+ and expanded product line to over 10 different gifting categories• Art directed / styled photo shoots for marketing materials and online presence for 6 yearly releases• Created timelines and design KPIs for yearly team goals and revenue projection• Organized and monitored a database of 500 clients - including custom invitations, branding for small businesses, collaborations with large retailers

Leinfelden, Baden-Wuerttemberg, De

• Supervised daily operations of design team • Maintained vendor relations, product releases, trade show preparations• Liaison between printing vendors and product managers• Created monthly newsletters, promotional items, and updated sales tools• Assisted in redesigning their 100+ page product catalog, spanning 5 different categories and 500+ products

Atlanta, Ga, Us

• Developed regional and national campaigns for clients ranging from Buffalo Wild Wings to Toyota.

Ux

Art Direction/ Design

Bachelor Of Arts - Ba, Advertising