• As the P&L owner and leader of the Coupons Business Unit for Europe, directed a team of over 70 full-time employees and 70 external staff from agencies in India and Tunisia. Managed partnerships with more than 10 major media organizations, including MailOnline (UK), the Burda group (Germany), El País and El Mundo (Spain), and L'Express and Ouest-France (France). Oversaw 32 partnerships across Europe, driving 13 million visits and generating 100 million Euros in GMV for collaborating shops monthly.• Led automation of voucher creation, expiration management, and standard operating procedures, enhancing operational efficiency and reducing manual efforts. Designed and implemented SEO control systems to ensure adherence to rules and boost performance. Developed and executed Operations Planning processes, OKRs, and roadmaps, aligning with company goals.• Collaborated with product teams to establish the Connect Tribe’s product strategy and set global KPIs, ensuring effective tracking and benchmarking. Harmonized global domain clusters with local strategies, optimizing operations and achieving significant results.• Introduced a career development plan, defined competitive benefits and salaries, and used NPS to gauge and improve employee satisfaction. Rolled out the GSG Operating Model in the region, fostering the development of new Country Managers and cross-functional roles. Revamped Operations and Commercial team objectives, implemented local ROI and Operational Excellence KPIs, managed content quality and conversion KPIs, and developed roadmaps with senior leadership.• Integrated iGraal and Shoop seamlessly, established new SOPs, and ensured smooth transitions. Expanded the content portfolio by scaling new content types, such as Savings Articles. Contributed to the launch of Global Business Operations with a focus on operational excellence and continuous improvement.

In this leadership role, reporting to the Chief Operating Officer (COO), led the growth of the Connects Global Operations team and the expansion of the EU region. Key achievements include:• Established a new EU hub structure, shifting from local MDs to Operations and Commercial teams managing P&L. Built and managed Content Operations in Europe, hiring and developing multilingual Operations Directors.• Directed the integration of 6 new domains following the acquisition of Pepper by GSG. Oversaw the launch of new countries and coupon partnerships, contributing 5 million visits and 20 million Euros in GMV monthly. Integrated teams from Pepper, iGraal, and Shoop into GSG operations.• Savings Products & Content Expansion: Launched and scaled Savings Products and new content types across Europe, enhancing user engagement and value.• Played a key role in launching Global Business Operations, focusing on operational excellence and creating strategic roadmaps for the Coupons (Connect) tribe, aligning with stakeholder goals.• Served as the main liaison between Operations and European Commercial leadership, ensuring cohesive strategy and execution.• Developed and implemented GSG CMS tools and SOPs across all countries, improving operational efficiency.• Expanded the Global Operations team from 2 to 7 members and established roles for the Global Venture Development team.• Supported the launch and scaling of the USA hub in Atlanta, achieving 5 million monthly visits in collaboration with Business Insider and CNN.• Assisted in launching key domains in Germany and setting up the Warsaw hub, ensuring smooth integration.• Provided local teams with essential tools and established Quality Assurance processes and ROI metrics to optimize performance.

• Expanded the Content Operations team from 2 to 10 members and supported the CEO in growing the hub from 8 to 20 people.• OKRs and Financial Planning: Set OKRs for the country and assisted in financial planning and forecasting.• Cross-Functional Support: Initially focused on Operations, then developed support for Marketing and Commercial initiatives, serving as the main contact for Global Product, Operations, and SEO teams.• Operational Restructuring: Restructured Content Operations and SEO teams, establishing the Editorial team, which became a global model.• Outbound Marketing and SEO: Developed the Outbound Marketing team aligned with Global SEO strategies and served as the local SEO expert.• Revenue and Traffic Growth: Drove significant revenue and traffic growth, leading to positive EBITDA results and positioning the company as a market leader with two brands and new business models.

• Spearheaded new projects aimed at optimizing Leroy Merlin's warehouse operations, ensuring peak performance of the São Paulo distribution center and achieving outstanding KPI results including Consumer Satisfaction and On Time In Full (OTIF). • Managed all home-delivery operations within São Paulo, overseeing a team of 6 customer support and operations analysts. Acted as the key interface between customers and carriers, ensuring swift resolution of issues and maintaining a zero CRM backlog, thereby enhancing Leroy Merlin's customer experience. • Developed and implemented comprehensive operational plans for home-deliveries, focusing on efficiency and customer satisfaction. Implemented stringent measures to minimize transportation-related losses and damages. Prepared insightful KPIs and reports for the Board of Directors to track performance and strategic alignment.

• Played a key role in the implementation of Microsiga (Protheus 11) across Finance and Warehouse Management. Acted as the primary stakeholder for Operations, Logistics/Supply Chain, and Commercial/Sales departments, ensuring seamless integration and functionality.• Developed pricing strategies for new and unregistered imported items, including parts, accessories, and general merchandise. Ensured optimal retail and wholesale pricing for Harley-Davidson (H-D) products by carefully considering tax implications and freight costs.• Led the consolidation of PAGM stock, creating detailed inventory reports on available items, identifying discrepancies, and analyzing stock status, including items available for sale and those blocked.• Designed and implemented automated solutions for pricing and tax calculations, significantly improving efficiency and accuracy in financial processes.• Supported the analysis and entry of output NFs (invoices), reported discrepancies, and managed internal NF (invoice) movements, including transfers between warehouses.• Utilized Warehouse Management System (ERP) to correct discrepancies, manage processes, create and register new items, and oversee the entry of imported NFs (invoices) into the Brazil Distribution Center.

Responsible for assisting the production and logistics activities and conduct production planning with ownership of stock control, being the main point of contact between Operations and Commercial areas. Also supporting on Controlling activities reporting directly to the CFO during Controller absence.