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I have started many companies, and helped many others get going. I bring a diverse set of skills to every engagement - from deep technical and user experience design expertise through business strategy, fundraising, and startup marketing and operations experience. I find nothing more exciting and satisfying than bringing amazing ideas to life and to market.My current project, Xeno Park, merges my love of startups and creating great user experiences with my personal love of the desert. We are creating a veritable oasis, on private land, surrounded by the stunning Mojave National Preserve in the California desert - less than one hour from Las Vegas. Desert tourism has been booming in recent years, and has only accelerated since the pandemic - with more folks than ever choosing to be outdoors and "naturally" distanced.Prior, I was one of the pioneers in the digital signage/digital media industry having founded AdSpace Networks in 1998 and creating the CoolSign software suite. AdSpace is now the world's largest digital mall advertising company. CoolSign is now a part of Haivision and provides a comprehensive yet easy-to-use software suite for digital signage applications of all types.I have helped develop and operate many digital networks. At Titan Worldwide (now part of Intersection) we deployed signs across the CTA rail and bus systems as well as in trains in NYC with MetroNorth and LIRR. Also was key advertising/signage consultant on the MTA's new Fulton Street Transit Center now under construction downtown Manhattan. As an independent consultant, I led the design of the Pentagon's InfoNet signage network, providing informational and force protection messaging in the public areas. Before AdSpace, I was on the founding team of Silicon Gaming, the first to bring rich multimedia experiences to the casino slot machine industry.I hold several patents in gaming and digital signage related areas.Specialties: Startups, Multimedia, Digital Signage, Creative development, IoT, Media & Advertising, Casino Gaming
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PrincipalLou Giacalone ConsultingMountain View, Ca, Us
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Strategic AdvisorBeautiful.Ai Apr 2019 - PresentSan Francisco, California, Us -
Chief Operating OfficerBeautiful.Ai Oct 2016 - Apr 2019San Francisco, California, UsAuthoring effective visual communication is time-consuming and challenging for everyone - but especially those without design skills. Beautiful.AI is creating software that actually understands the rules of great design and provides smart, design-aware templates that visualize and communicate hundreds of concepts, making it effortless for anyone to build stunningly beautiful visual documents in a fraction of the time.Check out more at www.beautiful.ai -
PrincipalLou Giacalone Consulting Feb 2022 - Present
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Chief Marketing OfficerVali Cyber May 2022 - Dec 2022Charlottesville, Va, UsLeading the marketing efforts for Vali Cyber. Our Linux specific security product offers a new way of hardening servers, infrastructure, and edge devices with new technology that provides rapid detection of threats, such as ransomware and cryptojacking, with significantly reduced resource consumption compared to competitive solutions. -
Managing PartnerXeno Park, Llc Aug 2019 - Feb 2022Currently under development, we are creating a new kind of park - a veritable oasis - on private land, surrounded by the stunning Mojave National Preserve in the California desert. Desert tourism has been booming in recent years, and has only accelerated since the pandemic - with more folks than ever choosing to be outdoors and "naturally" distanced. Less than one hour south of Las Vegas, along the busy I-15 corridor connecting to Los Angeles, our location is convenient to the millions living in and visiting Las Vegas. Xeno Park features miles of beautiful hiking trails, through some of the most incredible Joshua Tree stands found anywhere. Xeno also boasts several magical areas with large trees that are being prepared to host events of all types - from concerts, festivals, arts events to weddings, corporate and other private events. Long term plans include multiple type of lodging, including glamping and a high-end hotel/spa.
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Vice President, Digital Media Client ServicesTargetpath Dec 2011 - Oct 2016Wilsonville, Or, UsTargetpath/OnPath provides strategic and project level consulting to clients in the digital signage, digital media, digital out of home, and AV products sectors. With our deep experience on both the vendor and client sides of the table, we quickly cut through to noise and help accelerate efforts. -
Independent ConsultantLou Giacalone Consulting Aug 2011 - Sep 2016Broad technology and business expertise.
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Founder, CoolsignHaivision Nov 2010 - Sep 2011Montreal, Quebec, CaHaivision acquired CoolSign in 2010. -
Advisor / Founding Team MemberSliderocket Nov 2006 - Apr 2011Helped start SlideRocket, a leader in the online presentation space. Stayed in an advisory role through the company's acquisition by VM Ware in 2011.
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PresidentCoolsign Feb 2009 - Dec 2010I invented CoolSign, one of the earliest digital signage packages in 1998 as pats of AdSpace Networks. After many years with the company, the company was divided into two with the technology being sold off a couple times - now once again independent and focused on software development. I am also heavily involved with pushing the digital signage industry towards creating standards for interoperabiliy - and an area that is key to the long term success of the industry. This work is taking place under the auspices of POPAI.
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Senior Vp, Digital Division, WorldwideTitan Worldwide Aug 2007 - Feb 2009New York, Ny, UsI led Titan's pioneering efforts to bring digital media into the US transit media space. Launched several project including the deployment of signs at CTA rail stations including platform signs and urban panels. Also large format LED bus signs in NY and Chicago. -
Founder & VpCoolsign Sep 1998 - Sep 2006
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Vp Business Development, CoolsignClarity Visual Systems 2005 - 2006
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Founder & VpAdspace Networks Sep 1998 - Mar 2005New York, Ny, Us -
DirectorSilicon Gaming Jul 1994 - Jul 1998
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Manager, Tools DevelopmentElectronic Arts Dec 1992 - Jun 1994Redwood City, Ca, Us
Lou Giacalone Skills
Lou Giacalone Education Details
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University Of California, BerkeleyComputer Engineering
Frequently Asked Questions about Lou Giacalone
What company does Lou Giacalone work for?
Lou Giacalone works for Lou Giacalone Consulting
What is Lou Giacalone's role at the current company?
Lou Giacalone's current role is Principal.
What is Lou Giacalone's email address?
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What is Lou Giacalone's direct phone number?
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What schools did Lou Giacalone attend?
Lou Giacalone attended University Of California, Berkeley.
What are some of Lou Giacalone's interests?
Lou Giacalone has interest in Design, Fashion, Technology, Cognitive Science, Photography, Hiking, Running.
What skills is Lou Giacalone known for?
Lou Giacalone has skills like Digital Media, Digital Signage, Strategic Partnerships, Business Development, Strategy, Multimedia, Entrepreneurship, Marketing Strategy, Product Management, Advertising, New Business Development, Outdoor Advertising.
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