Laura Gillespie Email & Phone Number

Didcot, Gb

Bray, Wicklow, Ie

Key responsibilities include:- Ownership of developing and implementing a new account based marketing strategy to drive meaningful engagement with prospects and customers- Supporting senior leadership on refinement of value proposition and guiding on the best way to communicate positioning and message to external and internal audiences- Enhancing the existing content strategy, enriching and creating content throughout the funnel and improving sales enablement- Overseeing the demand generation strategy ensuring alignment with pipeline targets and CRO objectives - Partner and channel marketing strategy development to enhance relationships, improve partner enablement and increase pipeline contributon - Supporting on development of customer adoption programme and content creation

Oxfordshire, Gb

Key responsibilities include: Ownership of developing and implementing the global marketing strategy, for X-ray and Electron Microscopy target markets, inclusive of: - Value proposition development- Strategic direction setting- Market and product segmentation- Developing industry and product-driven marketing approaches - Budget forecasting and management - Identification of channels, software and tactics- KPI setting and monitoringResponsible for delivery and implementation of events, email, social media, content, SEO, PPC, and product marketing strategies, to support sales teams and overarching growth goals, reporting on effectiveness and demonstrating ROI where applicableKey achievements: - Successfully managed the end-to-end set up, coordination and delivery of the inaugural MerlinEMuser meeting for the European product user base, in under 3 months- Developed global marketing strategy, inclusive of comprehensive events schedule and budget setting for FY25 within 4 months of joining the business

London, England, Gb

Ownership of a portfolio of B2B technology clients across multiple sectors, to deliver end-to-end strategic 1:1 and 1:few ABM campaigns and oversee all programme activity, to achieve client objectives. Key responsibilities:- Owning and building client relationships, as the primary point of contact, successfully demonstrated by achieving an average client NPS score of 9/10 for my accounts - Project managing all elements of client programmes, ensuring high quality outputs delivered to schedule to meet client deadlines - Identifying areas to deliver additional client value and drive account growth for all owned accounts- Building and growing stakeholder relationships across wider client teams to align internal teams, and effectively embed and integrate ABM activity- Overseeing and developing end-to-end programme activity from research and insights through to execution, including; account insights, value proposition and messaging development, GTM strategy and positioning, content creation, campaign execution and reporting

London, England, Gb

Scottsdale, Arizona, Us

Responsible for planning, organising, executing and measuring account-specific marketing campaigns and programs, across the retail & manufacturing industries within the EMEA region.Key responsibilities included: - Managing account based marketing initiatives to generate new prospects and advance existing opportunities to drive pipeline creation and acceleration for the sales team - In collaboration with sales, developing and implementing pipeline creation and acceleration programs for specific, key targeted accounts and contacts- Leading, building and monitoring multi-touch marketing plans, including both inbound and outbound tactics and asset creation to meet pipeline requirements- Tailoring programs and messaging to align to prospect, customer and industry-specific initiatives, business objectives or unique challenges- Tracking lead flows and measuring performance metrics across marketing activity to monitor ROI and ensure effectiveness of marketing activities

Oxford, Oxfordshire, Gb

Key responsibilities and achievements: •Ownership of the marketing strategy, redefining and implementing to drive lead generation•Managed the external repositioning of the business from software provider to end-to-end AI consultancy•Development of brand messaging and value propositions for AI and machine learning solutions offering•Restarting and optimising business approach to SEO & SEM through content and Google Adwords•Optimising enquiry flow in Hubspot CRM to effectively monitor and measure the sales pipeline•Refining and implementing thought-leadership approach; PR, editorial and advertising opportunities•Coordinating events including exhibition stands, webinar hosting and speaking opportunities at events

Kidlington, Oxfordshire, Gb

Responsible for the design, management, execution, and continual evaluation of all marketing communications in support of Ozo’s novel hygiene products. Key focus areas included: - Refining corporate marketing strategy- Developing and implementing multi-channel marketing communications plan - Driving lead generation campaigns and lead nurturing throughout the customer journey - Producing corporate and product messaging and content for external outreach - Brand management across internal and external channels

Didcot, Oxfordshire, Gb

As part of the Global Inclusion & Diversity Committee for Element Six, I am responsible for developing and implementing communications across the global team, working closely with the Global I&D lead. Key tasks included: - Developing an annual communications strategy in line with the I&D team goals alongside the I&D team lead- Collaborating with De Beers Group and Anglo American I&D teams to align messaging and adopt relevant messages for the Element Six workforce - Supporting the global I&D team with elements such as messaging, event promotion and design requirements- Managing internal communications channels for distribution of information on local and global scales- Coordinating events locally, globally and groupwide with the team to celebrate international inclusion and diversity awareness days

Didcot, Oxfordshire, Gb

Part of the Strategic Marketing team concentrating on global PR, Communications and Content strategies.Key responsibilities included:• Creation, management and implementation of annual PR, Content & Communications strategy• Collaboration with global stakeholders across all industries to deliver marketing and communications priorities in line with objectives• Creation of global marketing collateral including brochures, videos, website content and news items, in relevant languages to reach key audiences• Management of all external communications, including technical papers, journals, presentations and editorial content, proofreading and tailoring the technical language to suit broad target audiences• Development and implementation of corporate and industry-specific brand messaging, ensuring all content uses a consistent tone of voice • Management of internal communications to effectively deliver key messages to global internal stakeholders via online and offline channels including Sway, Scala, email and noticeboards• First point of contact for all Element Six press enquiries and editorial opportunities• Management of PR agency to secure media opportunities in line with defined focus areas and KPIs to reach target markets, increase brand visibility and showcase Element Six’s industrial leadership• Identifying industry and corporate award opportunities, working with engineers and technical specialists to write and submit award entries• Creation of key messages and straplines for trade events, selection of booth imagery, coordination of media interviews and event promotion• Working with global marketing representatives to align activities and ensure the team is supported• Development and design of customer case studies • Project managing new product launches, creating supporting collateral and executing omni-channel outreach to support lead generation• Optimising website content for SEO - keyword research, updating metadata and repurposing PDF content

Key responsibilities included:• Creation of segmented email marketing campaigns to reach existing customers and nurture prospects• Events management for Microsoft Dynamics 365 product marketing prospects - Organising customer and prospect events to promote core products, coordinating with sales teams - Promoting events via email and social media campaigns, tailoring messaging for key personas• Responsible for leading the UK marketing team transition over to Hubspot• Website maintenance using Wordpress for events, pages and blog posts ensuring all are compliant with SEO best-practice to improve visibility• Use of Twitter and LinkedIn to outreach K3 content and industry-related articles

Abingdon, Oxfordshire, Gb

As a member of Alamy's marketing team, my responsibilities covered a diverse range of digital marketing activities.I managed Alamy's content production including generation of the content strategy, creating quarterly content schedules and ensuring delivery of all blogs, infographics, whitepapers and vlogs for the marketing team. Content creation involved managing external designers and copywriters to ensure we produce high quality content within given timeframes.I was responsible for making sure all digital channels were utilised for each piece of content to engage key customer segments and give exposure to content. I also conducted PR outreach for each marketing campaign, focusing on link building and increasing exposure for campaigns, both via email and using tools like Outbrain.As a member of the social media team, I used a range of social channels on a daily basis, and was responsible for managing the social media advertising strategy and budget. This involved a mix of social retargeting and page ads to improve social following and meet our social objectives.I ran email marketing for the sales and marketing teams, producing multiple emails for a range of audiences on a monthly basis. This involved creating tailored copy and selecting the most relevant imagery for the target audience, working with the sales team to deliver the most engaging themes for their customers.Other duties included SEO, monthly stats and reports for key focus areas, data analysis and charity event organisation.

London, Gb

Part of the Sales and Marketing team for Dorchester Living, the property development arm of the Dorchester Group of Companies. Dorchester Living was established in 2013.On a daily basis, responsibilities included working with creative design agencies to produce advertising and marketing material, developing and implementing marketing strategies alongside the marketing manager, and managing the budget for the Sales and Marketing department. One of the company's main objectives was for all members of the team to make the transition onto the new database system. I was responsible for training the Sales Team on how to use the database, and this involved conducting one-to-one training sessions, answering any questions the Sales team had and creating an extensive step-by-step guide to assist in their progression onto the database.I acted as a 'Buyer' for the Sales and Marketing department, which involved collating quotes for works, raising purchase orders on the database system and processing invoices for payment. I worked closely with the Finance department to ensure internal processes were implemented and followed correctly. I was responsible for the creation, editing and - working alongside creative designers - designing of the Heyford Park Magazine. This involved: Getting quotes for design and print costs, holding design pitches with external agencies, contacting both individuals and companies to sell advertising space and generate editorial content, by telephone and email, paginating and proof reading the magazine drafts, and distributing to senior management for sign-off before sending to print.In addition to this, further responsibilities included Brand Management, conducting advertising analyses to monitor the effectiveness of advertising campaigns and organising events to generate foot-traffic to the Heyford Park development.

London, Gb

Responsible for general administration, database and website maintenance, and involved in the organisation of the business and processes. Managed all live vacancies, monitoring and increasing the online traffic to all vacancies.

I was responsible for creating and maintaining social media sites for the company's use, as well as applying social media strategies to both enhance our social media presence and attract clients. Along with this I was responsible for developing and implementing social media strategies for clients to enable them to increase their company value and reach customers and supporters through a variety of social media channels.

Working in a busy environment with many customers, I improved my time management and gained confidence in my capabilities through successfully dealing with unsatisfied customers. My communication skills improved, learning to work effectively under pressure.

Cim Diploma In Professional Marketing, Digital And Strategic Marketing

Ibam, International Business And Management

History, English Literature, Music, Geography.