Luis Gerardo Lozoya Herrera Email & Phone Number

Mexico City

- Focus on prospecting a new customer base for the business and CRM management for effective follow-up.- Responsible of sales KPI’s and the management of the commercial structure, building and developing hunters and farmers teams.- Prioritization on generating and managing long-term strategic relationships with relevant accounts for the business.- Coordination and follow-up of the whole sales process with the different teams that operate the cargo and logistics of our clients.

Mexico City

- Temporary participation with the Climate Change Alliance, led by WWF, Algramo and the World Economic Forum, in the "Refill Revolution" project, which seeks to reduce the single-use plastics consumption through a Circular Economy model.- Responsible for evaluating the feasibility of implementing the OTG model, initially in the university segment in Mexico.- Execution of a market research in order to determine the universities with the greatest potential to implement a pilot test.-… Show more - Temporary participation with the Climate Change Alliance, led by WWF, Algramo and the World Economic Forum, in the "Refill Revolution" project, which seeks to reduce the single-use plastics consumption through a Circular Economy model.- Responsible for evaluating the feasibility of implementing the OTG model, initially in the university segment in Mexico.- Execution of a market research in order to determine the universities with the greatest potential to implement a pilot test.- Scouting and price analysis in the university segment to evaluate and define costs according to the proposed model.- Funnel construction, development of strategic prospections and presentation of the project with priority institutions.- Coordination and management of the necessary meetings and activities with the "key players" (universities - bottler) of the project to identify opportunities and structure the possibility of implementing a pilot test.- Reports and weekly meetings with the Alliance to evaluate progress, share findings and make adjustments if necessary.- Presentation of a final executive summary with the information, contacts, evidence, insights and conclusions that my collaboration produced in this stage of the project where the first steps were taken and knowledge and interest were sown. Show less

Mexico City

- Management and development of strategic relationships with the key accounts of the category, including global accounts, in order to promote and introduce the brand's portfolio, ensuring profitable business (3 key sales executives under my charge).- Identification, negotiation, execution, and follow-up of new opportunities in the 5 different market segments, reflected in a prospecting funnel through an established sales process.- Management of agreements and portfolios during the… Show more - Management and development of strategic relationships with the key accounts of the category, including global accounts, in order to promote and introduce the brand's portfolio, ensuring profitable business (3 key sales executives under my charge).- Identification, negotiation, execution, and follow-up of new opportunities in the 5 different market segments, reflected in a prospecting funnel through an established sales process.- Management of agreements and portfolios during the pandemic period, in line with the general and financial strategy of the company, keeping the brand’s position in current customers and healing the natural drop of volume.- Achievement of new accounts during the most critical stage of the pandemic, through the visualization and prioritization of key segments and alternative sales channels, such as Ryder, Jabil or Pisa Labs, examples belonging to the industrial segment.- KA share of total business: 37% / Monthly portfolio worth: $2.1 MM USD / EBIT: 13.4% (+2.3% vs LY) / PI Avg YTD: +21%.- Award 2019: “Turnaround: Cure Key Accounts Business” - curing business profit 2017-2019: EBIT 1.7% -> 10.2%.- Award 2022: Excellence: Price Increase Execution” – outstanding execution of KA in a complex macroeconomic context.- A solid base of long-term strategic accounts (65) was built in all segments, including: Cinépolis, Xcaret, Chedraui, Liverpool, to name a few of them. Average annual growth: volume +12%, net sales +17%. Show less

Mexico City

- Responsible for the prospecting, negotiation, and implementation of new end customers (1 sales executive under my charge).- Continuous work with the authorized distributors network in order to detect relevant business opportunities and testing execution.- Achievement of strategic accounts: Bimbo, JLL, G. Hilton, etc. Average savings: - 25%. Monthly business worth: $800,000 USD.

Mexico City And Metropolitan Area

- Service and management of the direct distributors network located in the central-south zone of the country, training of their sales forces, sales field work to get end customers, as well as opening of new potential distributors.- Implementation and follow-up of work programs for the growth of brand’s share in the distributors, as well as Joint Business Plans for their development according to their profile (capacity, structure, and potential).

Mexico City

- Responsible for the follow-up and implementation of integral marketing plans for the point of sale in the main chains of the retail sales channel (promotional packs, POS activations, POP materials, etc.).- Follow up and execution of promotional magazine for the Convenience channel sales force.

Mexico City And Metropolitan Area

- Follow up of customers in the retail segment, chain pharmacies, wholesalers and regional chains in three different areas of Mexico City (4 promo-sellers under my supervision).- Execution of a daily visit plan, as well as training, activations, orders negotiations, additional displays to the planogram, periodic review of sell out and inventory days at points of sale.- 2nd place at national level in exhibition contest and volumes negotiated in POS; 1st place in evaluation of knowledge… Show more - Follow up of customers in the retail segment, chain pharmacies, wholesalers and regional chains in three different areas of Mexico City (4 promo-sellers under my supervision).- Execution of a daily visit plan, as well as training, activations, orders negotiations, additional displays to the planogram, periodic review of sell out and inventory days at points of sale.- 2nd place at national level in exhibition contest and volumes negotiated in POS; 1st place in evaluation of knowledge of OTC promotional activities policies and procedures. Show less

Mexico City

- Responsible for the coordination and administration of the Investment Plans that the Sales team requires to execute actions with customers, in accordance with the promotional activities policy.- Control of budget and marketing expenses of the different commercial areas in conjunction with the financial team. - Direct participation in the creation, authorization and implementation of a new promotional activities policy, through the identification of areas of opportunity, changes and… Show more - Responsible for the coordination and administration of the Investment Plans that the Sales team requires to execute actions with customers, in accordance with the promotional activities policy.- Control of budget and marketing expenses of the different commercial areas in conjunction with the financial team. - Direct participation in the creation, authorization and implementation of a new promotional activities policy, through the identification of areas of opportunity, changes and improvements. Show less

Seminar "Entreprise Social Responsibility", Business School

Seminar "Finances In Decision Making", Financial Board Team

Degree, Marketing & Administration

Activities and Societies: - Collaboration with the Academic Secretariat of the School of Economics and Business Sciences.

Financial Culture Diploma, Business School

Activities and Societies: - Responsible of promoting the “National Financial Education Week” and the “Basic Finance Congress” organized.