Luciana Medeiros Email & Phone Number

São Paulo, Sp, Br

São Paulo, São Paulo, Brazil

Responsible for a team of 40 people and for the Customer Services business unit and operation in theLatam region.- Sales and marketing management and strategy: 31% revenue increase vs budget in 2022- Customer services operations and indicators: implemented clear KPIs and governance model, alignedwith the global strategy of the company- NPS implementation- P&L management- Change management: drove the area from a cost unit to a business unit

São Paulo Area, Brazil

Responsible for developing and implementing the marketing strategy for Bracco in Brazil, as well asengage and provide support to the sales team, through the various activities and programs, creating asustainable link between the strategic plan and its execution.- Developed a Digital sales model during the COVID-19 pandemic to keep reaching our customerswithout the need to have face to face meetings.- I was responsible for keeping constant communication with Global Marketing,… Show more Responsible for developing and implementing the marketing strategy for Bracco in Brazil, as well asengage and provide support to the sales team, through the various activities and programs, creating asustainable link between the strategic plan and its execution.- Developed a Digital sales model during the COVID-19 pandemic to keep reaching our customerswithout the need to have face to face meetings.- I was responsible for keeping constant communication with Global Marketing, ensuring that localactivities were aligned with global strategy- Improved partnerships and developed new projects with key stakeholders such as Clinical institutions,Educational and medical societies (CBR, SPR, ABIMED, etc), Universities and Key Opinion Leaders- Planned and executed Bracco's participation in congresses and events, annual sales kick-off andother events targeted to Key opinion leaders- Successfully managed the marketing budget, bringing savings through new partnerships and suppliers- Managed the Clinical Application team and developed a web-based platform for online training- Liaison with Medical and regulatory departments, to ensure consistent and correct information in allmarketing materials, activities, and initiatives Show less

São Paulo

Responsible for supporting the whole sales team in the development of new business models and alsoin the negotiation of complex deals.

São Paulo Area, Brazil

São Paulo Area, Brazil

Responsible for the Customer Services business unit (portfolio management of all business lines,service sales and marketing, leading a team of 8 salespeople and 2 coordinators. Management of thesales indicators, definition of commercial policies and marketing and sales strategy• I implemented a new pricing system in dual currency, leading the main negotiations with my team.This resulted in 29% price increase and overachieved the sales target in 18%. I was also responsiblefor… Show more Responsible for the Customer Services business unit (portfolio management of all business lines,service sales and marketing, leading a team of 8 salespeople and 2 coordinators. Management of thesales indicators, definition of commercial policies and marketing and sales strategy• I implemented a new pricing system in dual currency, leading the main negotiations with my team.This resulted in 29% price increase and overachieved the sales target in 18%. I was also responsiblefor training the sales team in this new approach towards our customers.• I restructured the sales team, dividing them into two segments: public and private customers, resultingin the reduction of contract renewal cycle from 180 to 90 days on average, also increasing customersatisfaction Show less

São Paulo Area, Brazil

RResponsible for implementing the first Public Private Partnership of Philips, which included thenegotiation of the sales contract for medical equipment, development of operational models,stakeholder’s engagement, risk analysis, implementation of project schedule, amongst others. Togetherwith the sales deal, the project also increased Philips visibility in the healthcare market and narrowedthe relationship with the other two partners of the project, which are strategic players… Show more RResponsible for implementing the first Public Private Partnership of Philips, which included thenegotiation of the sales contract for medical equipment, development of operational models,stakeholder’s engagement, risk analysis, implementation of project schedule, amongst others. Togetherwith the sales deal, the project also increased Philips visibility in the healthcare market and narrowedthe relationship with the other two partners of the project, which are strategic players in this market. Show less

São Paulo Area, Brazil

Responsible for supporting the whole sales team in the development of new business models and alsoin the negotiation of complex deals.• Created and implemented the strategic marketing plan of a new business unit, defining its salesprocesses and executing constant training for the sales teams and other support areas. During thistime, I helped the team to bring more than US$ 30 million in long term contracts through innovativebusiness models, highlighting: Development of… Show more Responsible for supporting the whole sales team in the development of new business models and alsoin the negotiation of complex deals.• Created and implemented the strategic marketing plan of a new business unit, defining its salesprocesses and executing constant training for the sales teams and other support areas. During thistime, I helped the team to bring more than US$ 30 million in long term contracts through innovativebusiness models, highlighting: Development of an innovative commercial proposal for one of Philips biggest customers, bringing morevisibility and resulting in the deal closure; Sales of different contract models: operational leasing, pay per use, etc Show less

Uk Trade & Investment

I was responsible for identifying potential business opportunities and partnerships for companies in theLife Sciences segment interested in bringing their companies / products to Brazil, which included someof the activities highlighted below:- Management of commercial team to sell our consultancy services to British Companies.- Market research (regulatory, political, and economic environment; identification of ideal businesspartners; brand and portfolio adherence to… Show more I was responsible for identifying potential business opportunities and partnerships for companies in theLife Sciences segment interested in bringing their companies / products to Brazil, which included someof the activities highlighted below:- Management of commercial team to sell our consultancy services to British Companies.- Market research (regulatory, political, and economic environment; identification of ideal businesspartners; brand and portfolio adherence to Brazilian market; go to market strategy, etc.)- Definition of KPIs to measure sector’s performance- Organization of the British pavilion at Hospitalar Trade Show, with more than 30 companies- Organization of visits and missions (commercial and governmental) in Brazil and the United Kingdom Show less

Rio De Janeiro Area, Brazil

I was responsible for implementing new products and developing partnerships with media companiesaiming a better customer experience.- Account management of content providers and analysis of new offers and partnerships- Project management for implementation of new features for the end customers- Implemented actions and promotions to enhance the use of existing features- Product life cycle management- Creation of internal and external communication strategy and contact… Show more I was responsible for implementing new products and developing partnerships with media companiesaiming a better customer experience.- Account management of content providers and analysis of new offers and partnerships- Project management for implementation of new features for the end customers- Implemented actions and promotions to enhance the use of existing features- Product life cycle management- Creation of internal and external communication strategy and contact with press team and othersectors on the preparation of releases, e-mails, and other advertising material- Data analysis Show less

Rio De Janeiro Area, Brazil

Development of promotional actions for customers with partners from different sectors such as moviedistributors, to enhance the use of Globo.com products and features.Development of script and tone of voice to be adopted on the different channels of communication withcustomers (website, call center, e-mail);I was also responsible for training the customer care teams about the product and its advantages.Organization of product launch events

Rio De Janeiro Area, Brazil

Post Graduation, Business Administration And Management, General

Communication And Marketing

Cpe - Certificate Of Proficiency In English