Lisa Noon, Cae, Rce Email & Phone Number

Richmond, Va

Williamsburg, Virginia

Oklahoma City, Oklahoma Area

Chief executive for state association with all related responsibilities, including oversight of government affairs and advocacy efforts on behalf of members and the public; strategic direction and chief liaison to board of directors and executive committee; chief financial officer with responsibility for all fiscal oversight; and primary contact for all 22 local association/board officers, providing state-supported services including statewide professional standards. Create programs to stimulate membership growth and retention. Serve as spokesperson and deliver highly rated presentations to external audiences, local associations, media and member firms. Position includes serving as Secretary to Oklahoma Housing Foundation, a 501(c)3 charitable organization. Brought Association higher visibility nationally and statewide by encouraging volunteer participation and leadership roles at National Association of REALTORS®, as well as by building coalitions between like-minded partners (Oklahoma Homebuilders Association, Mortgage Bankers Association, Title Insurance, etc.), and becoming active in State and local Chambers of Commerce. Strong advocate for members of Association and the public, including passage of legislation to ban vacant property registry and associated fees. Created statewide professional standards program to serve all local boards/associations with this mandatory component for charter recertification. Instituted statewide home sales statistics program to provide legislators, the media and public with accurate and detailed information on economic trends. Identified PAC participation as primary goal, bringing first-ever recognition to Oklahoma by our national association as Triple Crown Award recipient.

Richmond, Virginia Area

Senior management executive with planning, marketing, member outreach, financial, public relations, and administrative responsibilities for member program services and products. Directed staff of four and managed budgets ranging from $200,000 to $750,000, and worked in cooperation with board of directors and leadership team to drive organizational goals. Led strategic planning and leadership development workshops. Ignited membership growth and retention. Served as spokesperson and deliver highly rated presentations to external audiences, local associations, media and member firms. Ensured member retention and involvement, increased member awareness of legislative advocacy and enhanced traditional member communications and active member recognition of value by launching and leading the association member outreach division. Elevated Association’s role to ‘key player’ among housing leaders by building strong and enduring relationships with state housing authority, universities, and non-profit housing groups and other constituencies. Improved public perception of Realtors and real estate profession from lack of visibility to garnering positive statewide media attention. Established strong relationships with key media through local events and state press conferences; ensured ongoing communications and access to home sales data required by the media; and increased distribution efficiency of press releases to targeted outlets. Enhanced credibility of Association as a reliable, useful and timely source of data by negotiating and persuading local associations and MLSs to provide data fields electronically, resulting in accurate statewide home sales statistics. Secured over $170,000 in national grant funds over twelve months by spearheading initiative to expand financial resources and provide new member initiatives and services.

Richmond, Virginia Area

Senior management executive coaching staff of 11 in communications and professional development groups. Propelled member involvement through effective communications and marketing for key initiatives including major events, GRI, and legislative advocacy. Served as spokesperson to internal and external audiences; negotiated contractual relationships; and effectively managed committees and work groups reporting to Board of Directors. Drove positive Association image by rebranding flagship publication, creating brand strategy that achieved a cohesive, consistent presentation of communications materials across membership niche markets. Drew legislative attention to lack of affordable housing, eventually resulting in Governor-directed state housing policy. Key player in establishing Housing Virginia, a statewide partnership of public and private organizations that believes Virginians should have access to quality, affordable housing. Produced website, fundraising promotions, and local initiatives workbook for Virginia communities to promote community awareness of the need for affordable housing. Captured attention and greater involvement of younger, technologically astute members through introduction of now nationally recognized social media outreach program.Assisted 18 victims’ families following 9-11 Pentagon disaster by coordinating REALTOR® Disaster Relief Fund, overseeing funding requests and volunteer team who provided direct distribution of funds. Ensured Association preparedness for crisis situations by developing and writing first crisis management manual.Generated $150,000 to $300,000 annually in non-dues revenues by establishing external business partnerships for sponsorships, affiliate members, and affinity programs. Result: funding used toward additional and enhanced member programs and services.

Managed retail and commercial marketing campaigns, sales training, promotional materials,direct mail campaigns, and branch openings. Selected Contributions: * Developed marketing strategy and communications for trust and commercial servicesdepartments resulting in $6 million increase in sales; introduced retail catalog,increasing cross-selling ratio by three and reducing promotional expenses by 35 percent;also developed and implemented in-branch merchandising program with 20 percent annual costsavings. * Managed integration of successful corporate brand identification program.

Worked within a team environment to provide effective alumni communications. Selected Contribution: * Edited and produced award-winning alumni magazine, as well as other alumni-directedmarketing materials. Recognized by management as key member of communications team.

Directed all internal and external economic development communications. Providedeffective public relations strategy for enhancing agency's mission to conduct stateeconomic development programs. Served as state Film Commission Director to bringproduction crews to state. Selected Contributions: * Created and directed comprehensive tourism marketing package, including award-winningtelevision series, newspaper columns, and advertising campaign. * Worked closely with major movie studios, resulting in “Terms of Endearment” and otherrevenue-generating productions.

Master Of Arts Degree, Mass Communications/Marketing

Bachelor Of Arts Degree, Mass Communications