Lorena González

Lorena González Email and Phone Number

Directora de cuentas @ nBoca Comunicación con Imagen
Madrid, ES
Lorena González's Location
Madrid, Community of Madrid, Spain, Spain
About Lorena González

🌍 🚀 For around ten years, I have been professionally involved in communication and marketing, leading, designing and carrying out long-term strategic plans and one-off campaigns. I have been lucky enough to work with very different clients, being able to learning a great deal from each of them. For example, from institutions such as the European Commission or the European Union Intellectual Property Office; NGOs and non-profit organizations; to private companies, both multinationals and SMEs or startups from diversified sectors (education, technology, pharma and health, gastronomy, beauty, fashion or manufacturing and distribution, among others).👉 Core skills:Global view: leading and coordinating the different departments from my current position allows me to tackle projects with a 360º approach. Every action must have a strategic sense within a comprehensive plan.Problem solving capacity: to problems, solutions. There will always be unforeseen events along the way, the key is to be able to find an alternative route and achieve the objectives.Empathy: having worked in an agency, I have been able to understand each client, comprehending their needs and making them my own; just as those of the team, keeping them motivated and organised to achieve the best results. Creativity: collaborating with around 50 brands, with their different needs, has given me the resources and tools to establish strategies that make a difference.Planning: it is as important to have good ideas as it is to know how to apply them in a practical way, establishing a roadmap that allows them to be defined. 👉 Main fields of work: Paid Media, Social Media, Influencer Marketing, PR, Crisis Communication. In constant development.

Lorena González's Current Company Details
nBoca Comunicación con Imagen

Nboca Comunicación Con Imagen

View
Directora de cuentas
Madrid, ES
Website:
nboca.es
Employees:
13
Lorena González Work Experience Details
  • Nboca Comunicación Con Imagen
    Directora De Cuentas
    Nboca Comunicación Con Imagen
    Madrid, Es
  • Nboca
    Account Director
    Nboca Jul 2018 - Present
    Madrid, Spain
    Communication and social media agency. 👉 Main functions: - Creation and management of PR plans (on/offline) for each client, as well as the Social Media and Paid Media strategy: analysis SWOT, definition of audience and buyer personas, establishment of objectives and KPIs, planning and landing of actions. - Coordination and teamwork with other agencies and partners (creative agencies, audiovisual production companies, media agencies, influencer agencies, etc.). - Daily management with the client and their different teams for the execution and design of the different plans and campaigns. - Tracking and reporting adapted to the client through campaign reports and evolution in Social Media, as well as clippings and pressbooks to measure and assess the media impact based on the AVE (Advertising value equivalency). - Invoicing control and budget management. - Coordination of the internal teams to promote the growth of the team and the accounts, leading, planning and prioritising the different tasks with a vision for the future. 👩‍💻 Clients: - Institutional: the European Commission, Official College of Chiropodists of the Community of Madrid (COPOMA). - NGOs and Foundations: Juan XXIII Foundation, Father Arrupe Foundation. - Arts: Miguel Ríos, Mecano Experience.- Technological: Inbenta, RootedCON. - Education: Cognita Group, International College Spain. - Fashion: Fashion Triangle, Hug&Clau. - Beauty: Unique Centres, Ártica Bio. - Pharma: Forcapil.- FMCG and retail: Levanova, CEWE.
  • Nboca
    Account Executive
    Nboca Jan 2014 - Jul 2018
    Madrid, Spain
    Communication and social media agency. 👉 Main functions: - Press Office: creation, launch and monitoring of corporate content such as press releases, articles, opinion forums, reports or communication pills; management of meetings and interviews with media and related journalists; and ad hoc PR actions. - Social Media: design and execution of strategic plans on Twitter, Facebook, Instagram and LinkedIn.- Negotiation and execution of Influencer marketing strategies. - Advice on advertising campaigns in print, digital and online media. - Maintenance of blogs using SEO techniques. - Design of communication and marketing materials: invitations, emailings, brochures and other corporate merchandising. - Event organisation: planning, organisation and execution in all phases. - Public Relations: participation in awards, round tables and sectorial fairs, sponsorships and management of collaboration agreements with companies and organisations.- Reports on campaign results and press clippings.
  • A+A
    Account Assistant
    A+A 2012 - 2013
    Communication and PR AgencySupport in the management of client accounts and communication strategies in the area of press office and public relations. - Generation of corporate content such as press releases, articles and opinion columns. - Management of interviews and meetings with media and related journalists. - Daily relationship with them and follow-up of the communication actions carried out. - Clipping.

Lorena González Skills

Quarkxpress Photoshop Redes Sociales Periodismo Avid Premiere Web 2.0 Microsoft Word Microsoft Excel Powerpoint Community Management Social Media Blogs English Marketing Digital Illustrator Indesign Audition After Effects Wordpress

Lorena González Education Details

Frequently Asked Questions about Lorena González

What company does Lorena González work for?

Lorena González works for Nboca Comunicación Con Imagen

What is Lorena González's role at the current company?

Lorena González's current role is Directora de cuentas.

What schools did Lorena González attend?

Lorena González attended Universidad Rey Juan Carlos, Kaplan, Aula Cm - Escuela De Comunicación Y Marketing Online, Inesdi Digital Business School, Kschool, Inesdi Digital Business School, Aula Cm - Escuela De Comunicación Y Marketing Online.

What skills is Lorena González known for?

Lorena González has skills like Quarkxpress, Photoshop, Redes Sociales, Periodismo, Avid, Premiere, Web 2.0, Microsoft Word, Microsoft Excel, Powerpoint, Community Management, Social Media.

Who are Lorena González's colleagues?

Lorena González's colleagues are Esther Cuesta Aluja, Mónica Gallego Sánchez, Carla Marín, Adriana Pérez González, Alejandra Villegas, María De Paúl Gómez, Samanta Quezada.

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