Laura Goodrum Email & Phone Number

Paris, Île-de-France, France

Copywriting for Garnier global brand across the entire portfolio of skin and hair care products.

Paris, Île-de-France, France

Wrote engaging and impactful copy for a varied portfolio of luxury alcohol brands whilst ideating new, always delivering brilliant brand creative. An amazing hybrid creative position reporting to European Creative Director.Key projects:- Collaborated with Designers/Art Directors/Creative Directors to conceptualise new brand campaigns and respond to pitch.

London, England, United Kingdom

- Wrote organic and paid social copy for Talisker, The Singleton, Copper Dog and Hop House 13 global social media channels (Facebook, Instagram and Twitter).- Developed FAQ responses in each brand TOV.- Was guardian to TOV for a varied portfolio of super premium spirits and beers.- Conceptualised the creative and wrote copy for reactive content.

London, Royaume-Uni

• Supported the launch of an innovation project (Secret Speyside: https://www.secret-speyside.com/en/ ) consisting of 15 new SKUs within the premium Single Malt whisky category and co-organised a global launch for one of.
• Presented pitches, prospected new agencies, discussed budget and scope of work.
• Gained experience in the creation of legal contracts with agencies, suppliers and designers.Creative Direction:
• Developed assets for the Brand World (direction of photography, delivery of creative feedback, copywriting for tasting notes and digital content).
• Briefed and collaborated with creative & digital agencies to build a website and social media platforms.
• Proofread and print-proofed packaging of the 15 new products.Events organisation & management:

Paris 16, Île-de-France, France

• Brand Ambassador for The Glenlivet Single Malt Scotch Whisky.Role primarily to establish a solid foundation for The Glenlivet to grow upon in France, to change perspectives of the brand and develop a network of sales.
• Handled a professional social media profile, wrote copy in 3 languages and generated relevant content.Events organisation & management:
• Hosted whisky tasting events, masterclasses and presentations.Communication (French, English & Italian):
• Worked entirely in French, immersed in the language.
• Managed client portfolio, visited accounts to build relationships, B2B and B2C sales.
• Role as liaison between marketing and sales teams for France, plus brand team in the UK. Duty to ensure consistency in brand strategy, content and messaging.

The University Of Birmingham, UK

• One of two students chosen to represent the university sports facilities, promote its services and welcome international visitors.
• Spoke publicly at university open days to prospective students.
• Assisted with sporting events such as the Premier Squash League and varsity matches.
• Co-ordinated and hosted visits from international sports personalities & teams, including the Australian and South African rugby teams during World Cup training camps.
• Managed social media accounts during matches, developed content.

University Of Birmingham, Edgbaston, Birmingham

• This was a very enjoyable and rewarding role which permitted me to use knowledge gained through experience and my Level 2 RSPH in Food Safety in Catering. I also employed my range of social and front-of-house skills to.
• Cleaning, stocking and maintaining the bar.
• Taking and processing orders.
• Handling money, taking stock and cashing up at close of day.
• Bar, Restaurant & Customer Service.
• Responsible for locking up and large sums of money.

Creative Advertising & Design Masterclasses, Creative Copywriting

I undertook an intensive course to improve and test my skills as a Creative Copywriter. I learned how to think (and write) out of the box.

Level 2 Award In Spirits, Spirits, Pass With Merit

Bachelor’S Degree, Modern Languages (French And Italian), 2:1

Activities and Societies: 2012/13 - Joined Photosoc photography society. 2013/14 - Marketing Secretary for the Italian Society; joined.

Third Year Abroad, French And Italian (Language And Culture), 75% (First Class)

Activities and Societies: Padova Ghosts Ice Hockey Team, ESN Padova, ESN Italia, English nanny.Attended the University of Padova for the.

Gcses, As Levels And A2 Levels, Fine Art, French, History And English Language

Activities and Societies: 2011/12 - Head of the Yearbook Committee; Responsible Person for the Year 7 History Club. 2010/11 - Designer for.