Laura Goodrum Email & Phone Number

Paris, Île-De-France, France

Copywriting for Garnier global brand across the entire portfolio of skin and hair care products.

Paris, Île-De-France, France

Wrote engaging and impactful copy for a varied portfolio of luxury alcohol brands whilst ideating new, always delivering brilliant brand creative. An amazing hybrid creative position reporting to European Creative Director.Key projects:- Collaborated with Designers/Art Directors/Creative Directors to conceptualise new brand campaigns and respond to pitch opportunities through integrated copy and design.- Ideated, planned and executed new-to-world (brand campaigns, product shoots, lifestyle) and adapt-based content creation (reactive social content, internal briefs).- Wrote storyboards, creative concepts, in-asset copy, supers, scripts, social copy (both paid and organic), email content (B2B and B2C), OOH, FAQs, Channelsight and web copy, product descriptions, tasting notes and brand storytelling- Defined TOV for brands on social to increase brand sentiment.- Liaised with design teams to use heat-mapping and optimise content.- Presented all work to clients, agencies, stakeholders and colleagues, providing rationale and taking on feedback for improvement.

London, England, United Kingdom

- Wrote organic and paid social copy for Talisker, The Singleton, Copper Dog and Hop House 13 global social media channels (Facebook, Instagram and Twitter).- Developed FAQ responses in each brand TOV.- Was guardian to TOV for a varied portfolio of super premium spirits and beers.- Conceptualised the creative and wrote copy for reactive content opportunities.- Briefed and art directed photoshoots for Talisker and the Talisker Whisky Atlantic Challenge.- Wrote all launch copy and collaborated on the artistic direction of all assets for the Talisker x Parley: Rewild Our Seas partnership (campaign concept, asset storyboards, storytelling, press release, social FAQs, webpage copy with SEO, ECRM, organic and paid copy, in-asset copy).

London, Royaume-Uni

Supported the launch of an innovation project (Secret Speyside: https://www.secret-speyside.com/en/ ) consisting of 15 new SKUs within the premium Single Malt whisky category and co-organised a global launch for one of our ultra-premium single malt whiskies, The Glenlivet Winchester Collection.• Presented pitches, prospected new agencies, discussed budget and scope of work.• Gained experience in the creation of legal contracts with agencies, suppliers and designers.Creative Direction:• Developed assets for the Brand World (direction of photography, delivery of creative feedback, copywriting for tasting notes and digital content).• Briefed and collaborated with creative & digital agencies to build a website and social media platforms.• Proofread and print-proofed packaging of the 15 new products.Events organisation & management:• Co-organised a global luxury product launch (The Glenlivet Winchester Collection 1967).• Directed and time managed the event on the night, delivered under pressure.• Liaised with suppliers and external stakeholders on every touchpoint of the event.Data analytics and financial reporting:• Conducted, and processed data from, consumer research & competitor surveillance.• Monthly financial analysis (Nielsen) and reporting.

Paris 16, Île-De-France, France

Brand Ambassador for The Glenlivet Single Malt Scotch Whisky.Role primarily to establish a solid foundation for The Glenlivet to grow upon in France, to change perspectives of the brand and develop a network of sales people, cavistes, bartenders and consumers who are fellow ambassadors of The Glenlivet.Social media content & management:• Handled a professional social media profile, wrote copy in 3 languages and generated relevant content.Events organisation & management:• Hosted whisky tasting events, masterclasses and presentations.Communication (French, English & Italian):• Worked entirely in French, immersed in the language.• Managed client portfolio, visited accounts to build relationships, B2B and B2C sales.• Role as liaison between marketing and sales teams for France, plus brand team in the UK. Duty to ensure consistency in brand strategy, content and messaging.• Translated all key assets into French and Italian from English.Creative direction & development:• Adapted and implemented a whisky mentoring experiential program for the French market.• Developed further supports, social media content and POS items to support the program.• Presented briefs to creative agencies for product launches (e.g. The Glenlivet Cipher, 2016) and large-scale events such as Whisky Live Paris 2017.

The University Of Birmingham, Uk

One of two students chosen to represent the university sports facilities, promote its services and welcome international visitors.• Spoke publicly at university open days to prospective students.• Assisted with sporting events such as the Premier Squash League and varsity matches.• Co-ordinated and hosted visits from international sports personalities & teams, including the Australian and South African rugby teams during World Cup training camps.• Managed social media accounts during matches, developed content.

University Of Birmingham, Edgbaston, Birmingham

This was a very enjoyable and rewarding role which permitted me to use knowledge gained through experience and my Level 2 RSPH in Food Safety in Catering. I also employed my range of social and front-of-house skills to engage with the customers and improve their overall experience. Working behind a bar also requires quick thinking and the ability not only to work as a moving part within a team, but to have a sense of independence in making quick decisions in stressful circumstances.Responsibilities included:• Cleaning, stocking and maintaining the bar.• Taking and processing orders.• Handling money, taking stock and cashing up at close of day.• Bar, Restaurant & Customer Service.• Responsible for locking up and large sums of money.• Trained new starters.

Creative Advertising & Design Masterclasses, Creative Copywriting

I undertook an intensive course to improve and test my skills as a Creative Copywriter. I learned how to think (and write) out of the box.

Level 2 Award In Spirits, Spirits, Pass With Merit

Bachelor’S Degree, Modern Languages (French And Italian), 2:1

Activities and Societies: 2012/13 - Joined Photosoc photography society. 2013/14 - Marketing Secretary for the Italian Society; joined.

Third Year Abroad, French And Italian (Language And Culture), 75% (First Class)

Activities and Societies: Padova Ghosts Ice Hockey Team, ESN Padova, ESN Italia, English nanny.Attended the University of Padova.

Gcses, As Levels And A2 Levels, Fine Art, French, History And English Language

Activities and Societies: 2011/12 - Head of the Yearbook Committee; Responsible Person for the Year 7 History Club. 2010/11 - Designer.