Develop integrated global demand generation programs for cybersecurity and Business Automation solutions.• Responsible for 40% of expansion and 50% of acquisition SQO goals• Work with PMM and SMEs to map out campaigns based on partner’s pain points and product launches• Monitor lead performance throughout the funnel and work with program, field, and sales teams to improve conversions and pipeline• Manage the development of campaign content • Developed campaign planning process for the demand gen team • Create quick-to-market campaigns to take advantage of newsworthy Cybersecurity events• Manage the creation of research reports internally and with 3rd parties

Develop integrated global demand generation programs.• Identify campaign opportunities based on Checkmarx's solutions• Create an integrated communication plan leveraging owned, earned, and paid media• Lead content creation with cross-functional teams and publishers to support global campaigns. • Manage the development and localization of campaign assets • Monitor lead performance throughout the funnel and work with field and sales teams to improve funnel conversions and pipeline.• Build out a global webinar program with BrightTALK and other 3rd party publishers• Develop a nurture email program for new and existing leads• Managed ABM execution and strategy.

Develop global cybersecurity demand generation programs.• Identify campaign opportunities based on customer pain points.• Work with a B2B agency on the development of messaging, content, and creative.• Create an integrated communication plan leveraging owned, earned, and paid media.• Work with global theater leads and the partner team on implementation.• Manage the development and localization of campaign assets • Monitor lead performance throughout the funnel and work with field and sales teams to improve funnel conversions and pipeline.• Work with internal teams to create campaigns in response to security attacks.

Oversee the media strategy and implementation of national TV, local awareness, and Canadian expansion.• Manage agency in the development of quarterly national DRTV plans and buys. • Create local Radio and Out of Home campaigns.• Spearhead development, execution, and reporting of Addressable TV campaigns.• Stay at the forefront of industry trends, emerging channels, and media technologies.• Collaborate with internal media departments to create integrated campaigns and tests. • Develop timelines for national and local creative with creative and production teams.• Oversee the planning and buying of Canadian media.• Participates in face-to-face vendor meetings to identify new media opportunities.

Manage the development and execution of marketing campaigns for universities’ online divisions.• Launch and grow Arizona State University, Rutgers University, and Ocean County College online divisions.• Guide the strategy and operations of all aspects of the awareness and lead generation campaigns. • Brand champion, ensuring that the visual and written communication is in line with guidelines and standards.• Manage media partners to ensure campaigns align with the client’s objectives and parameters.• Monitor and optimize media and creative based on inquiry to enrollment performance.• Work with the creative department on concepts, messaging, and production of all marketing materials. • Establish a thorough understanding of each account's business and marketing objectives and be a trusted adviser to the client.• Manage media budget, invoice processing, and campaign reconciliation.

Create and implement media strategies and plans to generate leads for pharmaceutical clinical research studies. • Manage Media Planning and Buying Agencies. • Collaborate with account managers to develop campaign strategies that include explicit, measurable planning parameters.• Present media strategy, plans, lessons learned, and final analysis to clients. • In-depth knowledge of healthcare advertising and clinical trial regulations.• Collaborate with Creative Services and Media vendors to implement media campaigns, including developing production schedules.• Monitor and optimize all campaigns based on KPIs and create final reports.• Manage media budget, invoice processing, and campaign reconciliation.• Research, evaluate, and analyze emerging media – traditional and social.• Integrate social media into traditional media campaigns.• Keep business development and account managers up to date on trends impacting the media landscape.