Laura Greer Email & Phone Number

Fairfield, Connecticut, Us

Recently joined Save the Children as a MarTech Product Manager, focusing on Salesforce Marketing Cloud and Data Cloud. In this new role, I aim to:• Explore opportunities to enhance digital engagement strategies• Investigate ways to leverage data for improved supporter experiences• Assist in the adoption of Agile and Scrum methodologies within the team• Collaborate across departments to align MarTech initiatives with organizational goals• Assess current processes and identify areas for optimization• Stay updated on MarTech trends and best practices in the nonprofit sectorI'm excited to apply my expertise in marketing technology to support Save the Children's mission. As I begin this journey, I look forward to contributing to innovative solutions that can potentially increase our impact and improve outcomes for children worldwide.My goal is to foster a culture of continuous improvement and data-driven decision-making, starting with the implementation of Agile practices in our MarTech initiatives.

Boston, Ma, Us

Managed the Martech infrastructure that powers Converse’s digital marketing channels. Implemented new platforms such as the Optimizely Customer Data Platform and Adobe Target in support of global marketing initiatives in both North America and Western Europe. Managed the Salesforce Marketing Cloud platform working with vendors to adopt new features, journeys, data feeds, and automations. Engaged with Global Customer Relationship Management to deliver solutions that meet the needs of the Marketing teams. Collaborated with Digital Product Management, Consumer Data Sciences, and the eCommerce team on integrations that drive the Converse MarTech ecosystem. Partnered with platform vendors, Production Support, Privacy, and Security. Developed Martech architecture and process flow diagrams and wrote project documentation.

New York, Ny, Us

Managed marketing technology platforms such as Salesforce Marketing Cloud, Piano (paywall system for online news publications) and Naviga Subscribe (subscription management platform). Drove cross-functional collaboration with IT and Consumer Marketing in the migration of about 200 publications to the Naviga Subscribe platform. Improved processes for managing initiatives and implemented tools to support them.

Barnet, Vermont, Us

Oversaw marketing and technical efforts in alignment with organizational objectives. Managed a team of 5 as well as external consultants. Led projects such as the redesign of the center's website, implementation of Salesforce's Nonprofit Cloud, the development of new Mailchimp Integration, and a data migration. Led marketing efforts that resulted in 25-30% increase in engagement with our website, email marketing, and on social media platforms.

Performed market research, gathered requirements, and defined user navigation for an online community-based bookstore. Provided business strategy services such as gap analysis, workshop facilitation, and business planning. Implemented the Livestream platform, broadcasted live events to up to 800 hundred people around the world, and trained new administrators and broadcasters.

Waltham, Ma, Us

As a Scrum Product Owner for the email marketing platform, provided strategic vision and direction to an Agile development team. Managed sprints and product backlog, set sprint objectives, wrote requirements, and drove release planning.

As a Scrum Product Owner, established product vision, planned sprints and led an Agile development team in implementing custom web-based healthcare portals that connect health insurance companies to healthcare providers.

B.S., Management Information Systems

Exhibitioner, Salesforce Administration

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