Lora-Ashley Greeran (Lusabia) Email & Phone Number

United States

Strategic growth catalyst, partnering with the Business Development team to identify high-value opportunities, develop compelling proposals, and craft winning business development strategies.Led the development and execution of comprehensive digital and social media marketing strategies for all the medical communication companies’ sector. Leveraged market.

Strategic visionary who guided assigned client portfolios, fostering strong relationships and a results-oriented team environment, including managing several account teams.Proactively identified organic growth opportunities, leading proposal creation and collaborating on optimal securing strategies.Developed comprehensive scopes of work, meticulously.

Cultivated robust and long-term client relationships, acting as the primary point of contact and exceeding satisfaction while managing several account teams.Developed innovative account plans and timelines, managed budgets and resources, and ensured on-time, on-budget delivery.Strategic partner to help identify upsell and cross-sell opportunities.

Oversaw and managed client services team consisting of four Account Managers and ensured all 2,000+ accounts and associated stakeholders' needs and expectations are maintained; including remote management due to COVID-19 pandemicCreated and established customer-specific business plans to include growth and retention, customer adoption and satisfaction, and.

Albany, New York Area

Developed account plans, project plans, and implementation programs that ensure the highest levels of customer satisfactionCommunicated relevant information regarding Hixny products and services, prepared user manuals and reference materials as appropriateConducted frequent face-to-face meetings with Hixny’s stakeholders, clinicians, and practice managers.

Saratoga Springs, NY

Assisted in the management of ~$4 million of tactical initiatives to support the promotional launch of a new psychiatric productProficient in various print and digital advertising tactical initiativesActed as a point of contact and established positive relationships with clients and corresponding stakeholdersCollaborated with senior management to help.

Pearl River, NY

Responsible for the management of over $2 million of tactical initiatives to support the launch of a groundbreaking oncology productActed as point of contact and led client interactions for assigned projectsCollaborated with senior management to help develop and assemble tactical plans across multiple brandsOversaw and guided junior account staff as.

Pearl River, NY

Supported multiple accounts, including two (2) agency of record accounts simultaneouslyNurtured and strengthened client relationships resulting in the organic growth of accountsDemonstrated knowledge on various disease states and therapy areas (i.e., oncology, optometry, metabolic, etc.)Participated in the assembly of new business proposals and the.

Pearl River, NY

Facilitated and fostered communication and interaction between clients, vendors, and team members in regulating and executing project timelines and budget (i.e., invoice regulation)Managed and communicated with multiple client contacts simultaneously in support of different project types (i.e., Speaker Training Programs, Webcasts, Live Broadcasts, Advisory.

Pearl River, NY

Worked with both top pharmaceutical companies and emerging biotech companies in executing various peer-to-peer promotional programsAssisted with all aspects of marketing/medical communication programs, including the creation and implementation of timelines, logistical coordination, and production of marketing/communication materialsManaged and tracked.

Riverdale, NY

Created and implemented therapeutic recreational programs for residents with various disabilities and diseasesDetermined content and designed monthly newslettersCoordinated with staff and outside facilities to ensure optimal safety and care for residentsAnalyzed, assessed, and maintained client progress and goals and ensured proper documentation that.

Westchester County, NY

Created program structure with various healthy living and attentive programsLed and managed two senior facilities in Westchester CountyMaintained and adhered to NY state grant documentationActively supported facilities to meet the organizations’ goals and objectives

Developed monthly sales flyers, brochures, and line cards featuring products and promotionsEnsured the highest levels of customer service and satisfaction were applied through client relationship building and strengtheningCompiled forecast revenue goals on a daily and monthly basisResponsible for product placement, organization, and presentationEstablished.

Albany, New York Area

Drafted and edited press releases, media advisories, and website materialCreated excel spreadsheets for organizing office reports and media article databaseClosely worked with senior management to develop a media planDeveloped new productivity procedures to meet the organization’s goals and objectives

Albany, New York Area

Launched creative, innovative marketing and advertising promotionsOrganized, coordinated, and managed the annual event under minimal supervisionAided in the planning and scheduling phases of an event and the creation of its design materials with the Albany Institute of History & ArtAttended corporate planning meetings and assisted in marketing procedures.

Master Of Arts (M.A.), Integrated Marketing Communications

B.A, Rhetoric And Communication

Activities and Societies: Sigma Psi Zeta Sorority Inc., Liga Filipina, Lambda Pi Eta National Communication Honor Society, Kappa Delta Pi.