Larry Greenstein Email and Phone Number
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I have pioneered several technology innovations: I crafted and patented the highest-power public safety LTE cellular modem solution that extends the range of connectivity by more than double what is otherwise available in the market. I cultivated and launched a fleet service leveraging the initial two-way radio to smartphone integration with location tracking and a full live dispatch console connected by simply using a web browser to a cloud-based service. I delivered the first commercial voice-over frame-relay media gateway that led to the first Voice-over IP (VoIP) commercial module licensed and used in Cisco routers. A sworn USA delegate, I was approved by the State Department to represent the USA at the International Telecommunications Union concerning international standards. I spur revenue and profit growth through the development of unique and innovative products and services. I have learned that to achieve the incredible one must think big, work hard, and foster strong business relationships to launch those products and build strong partnerships with great success. I maintain positivity and build teams that focus on dreaming, planning, doing, and measuring results.✉ Lgreenste@gmail.com ☎ 858 395 3670Business Development | Product Management | Mobile Devices | Product Marketing | Project Management |Telecommunications | Wireless | Internet Protocol (IP) | Voice-over IP (VoIP) | Strategy | Start-ups | Partner Management | Product Development | Competitive Analysis | Software Development | Agile Methodologies | Mobile Applications| Marketing | Product Lifecycle Management | Go-to-market Strategy | Lead Generation | Project Management | Wireless | LTE | 5G | UX Design | IoT
Trellisware Technologies
View- Website:
- trellisware.com
- Employees:
- 174
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Product Management Sdr RadiosTrellisware Technologies Feb 2023 - PresentSan Diego County, California, United StatesTrellisWare software-defined radios operate using the robust TSM waveform, and at the core of the waveform is Barrage Relay patented technology that outperforms other MANET systems in real tactical environments. TrellisWare radios are specifically built with advanced digital signal processing and are capable of evolving to meet ever-changing mission requirements. -
Director Of Product ManagementCobham Satcom Jun 2021 - Nov 2022San Diego, California, United StatesPublic safety and critical communications solutions. My mission is to keep public safety professionals connected to their teams regardless of where they must go to provide their service to our communities.I conceptualize and deliver critical communications solutions for first responders worldwide. The products include satellite terminals (VSAT, mobile, and IoT stationary), LTE/BGAN hybrid terminals, and LTE/BGAN/Wi-Fi gateways for first responder and industrial IoT applications. I developed Cobham’s business partnership with AT&T, FirstNet, and T-Mobile critical communications groups.Leveraging the Cobham 6075LX compact flyaway VSAT, I led the effort to design and implement a custom solution using ViaSat-1 service, and win a tier one mobile operator contract to supply a custom portable solution for disaster response. Homologated and launched LTE gateways and IoT cellular/satellite hybrid terminals that won new business with domestic and foreign government agencies, resulting in significantly increased revenue. -
Critical CommunicationsAirgain, Inc. May 2019 - Jun 2021Greater San Diego AreaFrom concepts to launch, I craft software products that suit individual customers' needs, commitments, and budgets.══ COMPETENCY ══ From our first encounter, my customer is my business partner. My success depends on their success. I begin by analyzing and comprehending my customer’s needs and goals. From there, I include them throughout each step — even involvement in Agile story documentation and setting backlog priorities. Their knowledge empowers what I do while they gain confidence in the deliverable that will be their solution.With a keen focus on punctuality, all deadlines are met on time or early. Step-by-step, we determine product features and requirements based upon the customer’s needs and the capability of their systems. I create product collateral, deliver the demos, and recommend appropriate costing and pricing models. I lead cross-functional teams of product managers, architects, user interface designers, usability designers, and development teams to complete and deliver optimum products and services.I launched (and patented) the AirgainConnect AC-HPUE. It is the first — and only — LTE automotive high-powered antenna modem to increase coverage and performance for the AT&T FirstNet public safety communications market. I own the roadmap and next-generation 5G version of this platform.══ SPECIALTIES ══ Product Management | Mobile Devices | Product Marketing | Telecommunications | Wireless | Internet Protocol (IP) | Voice-over IP (VoIP) | Strategy | Start-ups | Business Development | Product Development | Competitive Analysis | Software Development | Agile Methodologies | Mobile | Marketing | Product Lifecycle Management | Go-to-market Strategy | Lead Generation | Project Management | Wireless | 5G -
Director Of Product ManagementAnterix Sep 2014 - Mar 2019San DiegoWith integrity, honesty, and dependability, I lead by example.══ LEADERSHIP ══ My success comes from seeking to understand each colleague, stakeholder, and customer on a personal level and tailor to their needs so that they can be successful. This builds respect and trust, and empowers teams to reach goals.I have originated and cultivated products, services, and solutions based on thorough market analysis and product management winning market share and highly profitable revenue growth. My team owned the Cloud-based pdvConnect mobile fleet and workforce product with 14K+ subscribers in various vertical markets such as transportation, waste disposal, school bus, and delivery services. AT&T sells this hosted product. I am also the product owner of cloud-based TeamConnect IOS & Android mobile apps and webRTC console apps. Equally capable with cloud software, embedded software, and hardware products in the datacom, telecom, enterprise, and public safety markets, I led the program for the Department of Energy’s deployment of private LTE IoT networks at the National Renewable Energy Labs in Golden, CO. https://drive.google.com/file/d/1cFblXm5F49Qro_DtIgp3P8ZlWb4-fn_s/viewI convert business objectives and customer requirements into constructive priorities that deliver market-leading solutions by leveraging OpenStack, Kubernetes, Docker app containers, analytics, visual rendering, and webRTC technology to deliver hosted apps for web, Android, and iOS.══ SPECIALTIES ══ Product Management | Mobile Devices | Product Marketing | Telecommunications | Wireless | Internet Protocol (IP) | Voice-over IP (VoIP) | Strategy | Start-ups | Business Development | Product Development | Competitive Analysis | Software Development | Agile Methodologies | Mobile | Marketing | Product Lifecycle Management | Go-to-market Strategy | Lead Generation | Project Management | Wireless | 5G -
Director Of Product ManagementTwolikeyou (Web-Centric Startup) 2013 - 2014Greater San Diego AreaPerformed competitive analysis, product positioning, sales lead generation, customer support, and owned product roadmaps. Provided support to clients on marketing collateral, computer-based training, and user documentation.• Launched service and landed several new clients throughout USA.• Delivered customer training to ensure customer success and nurtured each customer as they grew.
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Senior Product ManagerRadisys Corporation May 2010 - Feb 2013Greater San Diego AreaOwned the 3G & LTE small cell and core network software portfolios.Product lifecycle management of 3G & LTE software portfolios, including roadmap, pricing, competitive analysis, and positioning.• Transform product strategy into detailed market requirements and deliver value to customers.• Won license agreements with five Tier 1 LTE infrastructure manufacturers. Exceeded revenue goals and royalty goals.Marketing automation strategy and implementation.• Web content enrichment including webinar series, case studies, product brochures, white papers and product demo videos leveraged with Marketo customer nurturing solution.Customer facing sales consultation with sales team. Sales tools development, training courseware development, and sales training delivery.• Improved sales team’s ability to convey core messages, answer more key business questions in real time, and overall improvement of sales consultations with customers.Developed sales demo kits consisting of mobile core network-in-a-box and small base station. • Resulted in reduced sales cycle and increased percentage of customer wins.Led a project team that redesigned the system for royalty payment notification, collection, and tracking.• Resulted in 50% increase in royalty revenue.Led a project to enforce software license rights among unlicensed users.• Resulted in over $1M additional high-margin revenue collection per year -
Senior Product ManagerPacific Datavision Jun 2004 - 2009Fleet and mobile workforce management cloud-based solution sold to enterprises with large mobile field forces. Product sold by Sprint Nextel under the name NextMail. Responsible for product requirements, competitive analysis, marketing materials, sales training, and partner relationship management.• Subscriber base growth of 20% annually primarily driven by business partner development and growth.• Competitive analysis, product positioning, product pricing, product roadmap management.• Develop case studies, collateral materials, sales training, and user training materials.• Plan and execute participation in industry trade shows and press briefings.• OEM Agreement negotiations, including licensing, services and SLA terms.• Personal efforts led to key relationships with Qualcomm, Telefonica, and Navteq.• Manage all business activities with Motorola and Nokia (OEM/resellers) regarding proposals, sales training, hosting, trials, and service launch in Europe, Asia, South America, and North America.• Manage Nextel International (Mexico and Peru) pre-launch and post launch activities related to operational
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Senior Product ManagerNuera Communications 1996 - 2006San Diego, Ca• Led product management and project management teams that developed VoIP gateways and softswitches.o Product lines generated over $200M in revenue with gross margins over 45%.• Transformed the product line from the early-stage packet-voice (frame relay) technology to voice-over-IP.o Industry pioneer: Licensed VoIP technology to IBM and Cisco.o The first routers to ever demonstrate voice service used Nuera voice ports.• Led a project team to transform the media gateway to CableLabs standard compliant.o Resulted in the first media gateway to be certified Packet-Cable compliant.
Larry Greenstein Skills
Larry Greenstein Education Details
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Business -
Project Management InstituteProject Management Professional -
Electical Engineering
Frequently Asked Questions about Larry Greenstein
What company does Larry Greenstein work for?
Larry Greenstein works for Trellisware Technologies
What is Larry Greenstein's role at the current company?
Larry Greenstein's current role is Product Management Leader | Partner Management | Project Management | SDR radios | IoT | Cellular | LTE | 5G | Enterprise and Cloud Software | Agile Certified | Critical Communications.
What is Larry Greenstein's email address?
Larry Greenstein's email address is la****@****com.com
What schools did Larry Greenstein attend?
Larry Greenstein attended San Diego State University, Project Management Institute, Florida International University.
What skills is Larry Greenstein known for?
Larry Greenstein has skills like Product Management, Product Marketing, Mobile, Telecommunications, Wireless, Ip, Lte Protocols, Mobile Devices, Voip, Business Development, Product Development, Strategy.
Who are Larry Greenstein's colleagues?
Larry Greenstein's colleagues are Ernesto Rodriguez, Joseph Roach, Sydney Guanga, Westley Sykes, Sudarshan Suresh Babu, K Martin, Valerie Moreno.
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