Liz Gumbinner

Liz Gumbinner Email and Phone Number

Chief Creative Officer, Freelance Writer/Creative Director, Podcast Host, and Influencer-Marketing Insider @ Cool Mom Picks
Liz Gumbinner's Location
Brooklyn, New York, United States, United States
Liz Gumbinner's Contact Details
About Liz Gumbinner

A lifetime of experience beyond the traditional ad agency creative director path has given me a unique perspective at the intersection of branding and advertising, influencer marketing, social media, earned media/PR, and content creation.(I've been a hyphenate since before that was a thing.) In the advertising and marketing world, I've spent years in leadership helping agencies, start-ups, PR firms and F500 marketers build brands, establish brand identities, create unified campaigns, solidify marketing positioning, and find their voices, by combining cultural and audience insight--and audience respect--with grounded strategic and creative thinking.You can find my portfolio here: https://lgumbinner.dunked.comMost recently, I created and launched Cetaphil’s first global branding campaign in their 75-year history; created the brand for the mission-based charity auction startup Boundless Giving from the ground up; and launched Village Medical with a cohesive campaign that helped surpass new patient goals by 27% and earned Best In Show in the Healthcare Marketing Impact Awards. I've propelled brands to so much success, that my clients cashed out, retired early, and now send me hello texts from exotic locations.I love helping brands connect with people--especially women--and helping people connect with brands in ways that benefit them both equally. I hate calling people "consumers."As co-founder of the popular parenting lifestyle network Cool Mom Picks (sold in early 2024), I have been cited as an original influencer and thought leader by Nielsen, Forbes, The NY Times, LA Times, Washington Post, People, The Daily Beast, CNN. In 2021, The NY Times lauded my site for its "more journalistic" and trusted approach in a world of will-write-for-swag websites. I also host the award-winning Spawned podcast, and author the best-selling Substack, I'm Walking Here, covering media, culture, politics and parenting.I've been a frequent media personality and conference speaker, discussing marketing to women/mothers, parenting culture, social media, technology, and shopping. I've been a recurring TODAY Show guest, and appeared on Nightline, CNN, HLN, The Martha Stewart Show, Meredith Vieira, GMA Live, CBS The Early Show, and local network affiliates. I have bylines in Martha Stewart, Parents, BH&G, HuffPost and more. Most of all, I do my best to live my values through all my work. That can be hard in marketing, but it's important to me.Oh, and sometimes I sleep.

Liz Gumbinner's Current Company Details
Cool Mom Picks

Cool Mom Picks

View
Chief Creative Officer, Freelance Writer/Creative Director, Podcast Host, and Influencer-Marketing Insider
Liz Gumbinner Work Experience Details
  • Creative Director / Writer
    Creative Director, Writer, Brand Strategist, Fractional Cco/Cmo
    Creative Director / Writer Feb 2013 - Present
    - Fractional CCO/CMO work for start-ups and small businesses- Contract CD/writer for brands and agencies- Brand-building platform development- New business pitches for agencies- Brand strategy, positioning, and repositioning- Brand decks, investor decks, toolkits- Voice and tone exploration- Website writing (the good kind, not the Chat GPT kind)- Social media strategy and content creation- Influencer marketing- PR and experiential- Production and post-production supportAgency work: Deutsch, David+Goliath, Ogilvy, Siltanen + Partners, Grey NY, DiNoto, Bullish Inc., Baldwin&, A Bear in The Hall, The Quills, Marina Maher, IdeasicleBrand work: Fortune 500s (Nintendo, Amazon, Gap, PepsiCo), startups (Boundless Giving), Investment Enterprises (Emerson Collective), and B2C/B2B brands across retail, pharma, fashion, beauty, wellness, media/entertainment, tech, politics, and non-profit.
  • Cool Mom Picks
    Executive Creative Advisor (Formerly Co-Founder, Chief Creative Officer, Editor-In-Chief)
    Cool Mom Picks 2006 - Present
    Working in an advisory capacity since a successful exit in early 2024.Co-founded the site that grew to become an influential lifestyle network for parents, reaching 1mm monthly visitors. This includes Cool Mom Tech and Cool Mom Eats, the Spawned Parenting Podcast, a number of Facebook communities, and nearly 1mm followers across social media.The network is known its gift guides, sharp product curation, common sense parenting advice, support for indie brands, and celebration of the diversity of families. Liz was named "the online arbiter of cool for the swingset crowd" by Parents Magazine, and in 2024, the #1 savvy shopping blogger for gift guides. Her expertise has been cited in publications including The NY Times, The LA Times, Parents, Parenting, Martha Stewart Living, Time, Good Housekeeping, BH&G, New York Family, Advertising Age, and numerous books and podcasts.Frequent broadcast appearances discussing parenting trends and culture, technology, shopping and social media: The TODAY Show, Nightline, CNN, The Martha Stewart Show, Meredith Vieira, GMA Live, CBS The Early Show, ABC News Now, @KatieCouric, Fox New York, NY1.
    View
  • Spawned Parenting Podcast
    Podcast Host
    Spawned Parenting Podcast 2015 - Present
    The award-winning parenting culture podcast originally launched by Slate Network's Panoply Media. Named the first Iris Award winner for Best Podcast for Parents, and a top parenting podcast by the Washington Post, Mental Floss, Business Insider, Romper, Healthline, Fatherly, Red Tricycle, and City Dads Group. Liz has interviewed a wide range of authors, celebrities, and thought leaders including LeVar Burton, Jonathan Van Ness, Maya Harris, Luvvie Ajai Jones, Brad Meltzer, Evangeline Lilly, Lisa Loeb, Jenny Lawson, John Della Volpe, Eve Rodsky, Donzaleigh Abernathy, Jessica Grose, Peggy Orenstein
  • Freelance Writer, Editor
    Writer, Columnist
    Freelance Writer, Editor Feb 2006 - Jan 2024
    Us
    Current: Bi-monthly columnist for Print Mag.Substack: I'm Walking HereBylines: Redbook; Parents Magazine; Cosmopolitan; Huffington Post; Martha Stewart Online; Lucky Magazine; Print Mag; Time Out NY Kids; Katie Couric online; American Express Business; New York Family Magazine; Blogher; Babble (Disney); Babycenter; Alpha MomPersonal blog featured in NY Times, Forbes.com, NPR, CNN.com, HLNtvNamed "Best All Around Parenting Blog" by Parents MagazineIris Awards Finalist, Best Writing of a Parenting BlogNamed one of 14 women to follow on Twitter by Forbes. Named one of 8 New Yorkers to follow on Twitter by the NY Post. Named one of the Daily Beast's "Beast Best" Twitter Accounts.Select book contributions below (HarperCollins, Harper Business, Workman)
    View
  • Deutsch Ny
    Evp Executive Creative Director
    Deutsch Ny Aug 2021 - Apr 2023
    New York, Ny, Us
    Focus on Health/Wellness, Beauty, New Business, managing teams across global + US brands.Highlights: -Created Cetaphil's first entirely global branding effort in 75 years, implemented with consistency in 40 countries across 6 continents. Described by the Global Marketing Director as "like solving the riddle of the sphinx whilst proving out Fermat's last theorum in your coffee break."-Developed, tested, optimized, and produced launch campaign for Village Medical (TV, OOH, social, display, internal comms), eearning Best in Show in the 2023 Healthcare Marketing Impact Awards, and three platinum TITAN Health awards.-Helped develop meaningful internal Women's History Month program, including documentary video revealing "what you don't know about the women you work with."
    View
  • Self-Employed
    Speaker
    Self-Employed 2006 - 2023
    Frequent business speaker on social media trends, digital marketing, marketing to women and mothers, and the evolving relationship between brands and influencers. Corporate Engagements: Pepsi Co, Disney, Johnson & Johnson, Public Relations Society of America, Columbia University, International CES, BlogHer conference, M2Moms conference, IRI's Consumer Packaged Goods Summit, MediaPost OMMA Global Conference, iMedia iMoms Conference, Bulldog Reporter's PR University, Mom 2.0 Summit, Dad 2.0 Summit, Altitude Design Summit, Women Who Tech, The One Club's Creative Week NYCUniversities: Columbia University, Boston University, Baruch CollegeTV appearances: NBC's TODAY Show, Nightline, GMA Live, CBS The Early Show, The Martha Stewart Show, Meredith Vieira, ABC News Now, Katie Couric online, HLNTV, WPIX NY, Fox 5 NY, Better TV, NY1, HuffPost Live, Morning Blend, national network affiliates.Spokesperson: American Express, PepsiCo, Nintendo, Target Gaming + Electronics, Frito-Lay, GameStop, Sephora, JCPKeynotes: Discovery Toys National Convention, Type A Mom Conference.
  • Ideasicle X
    Creative Consultant
    Ideasicle X 2011 - 2021
    South Hamilton, Massachusetts, Us
    Develop branding, agency pitch ideas, marketing strategy, promotions, tag lines, earned media activations, new revenue streams, product names, mobile app concepts and more, for a variety of ad agencies and marketers, from startups to Fortune 500 brands.
    View
  • Deutsch Ny
    Executive Vice President, Group Creative Director
    Deutsch Ny 2009 - 2013
    New York, Ny, Us
    Creative Director managing teams on global and domestic accounts including Unilever, J+J, Galderma, Aruba Tourism, HSN.com, new business.
    View
  • Freelance
    Freelance Creative Director/Copywriter
    Freelance 2001 - 2010
    Kirshenbaum Bond & Partners, david and goliath, Deutsch, Ogilvy, Sapient-Nitro NY, DDB, DiNoto, Turf NYC, Fahrenheit 212, Hypnotic Pictures, Curious Pictures, moveon.org, MTV.
  • David And Goliath
    Creative Director
    David And Goliath Apr 2001 - Mar 2008
    El Segundo, Ca, Us
    Creative Director managing accounts for Universal Orlando Resort, Universal Studios Hollywood; Contributions on Bacardi, Kia Motors, PPFA, New Business
    View
  • Deutsch Ny
    Svp, Group Creative Director
    Deutsch Ny 1995 - 2000
    New York, Ny, Us
    Old Navy, Bank One, Ray Ban, P&G, Footlocker, Bioré skincare, Mistic Beverages (Snapple), NY Daily News, and lots and lots and lots of new business. Lots.Instrumental in launching Deutsch LA with new business wins and campaigns for Mitsubishi Motors, Mitsubishi Dealers of America, Buzz Magazine, Wolfgang Puck Food Co and Restaurants -- technically the agency's very first writer. (And very first award-winner.)
    View

Liz Gumbinner Skills

Blogging Social Media Advertising Social Media Marketing Copywriting Creative Direction Content Strategy Writing Digital Media Social Networking Marketing Digital Marketing Integrated Marketing Public Speaking Marketing Strategy Television Editing New Media Brand Development Facebook Online Marketing Web Content Content Development Creative Development Creative Writing Digital Strategy Copy Editing Publishing Online Advertising Strategy Web Content Writing Wordpress Storytelling Editorial Creative Strategy Interactive Marketing Interactive Advertising Entertainment Seo Video Search Engine Optimization Ninja Skills Magazines

Liz Gumbinner Education Details

  • Boston University
    Boston University
    Advertising

Frequently Asked Questions about Liz Gumbinner

What company does Liz Gumbinner work for?

Liz Gumbinner works for Cool Mom Picks

What is Liz Gumbinner's role at the current company?

Liz Gumbinner's current role is Chief Creative Officer, Freelance Writer/Creative Director, Podcast Host, and Influencer-Marketing Insider.

What is Liz Gumbinner's email address?

Liz Gumbinner's email address is li****@****cks.com

What is Liz Gumbinner's direct phone number?

Liz Gumbinner's direct phone number is +167821*****

What schools did Liz Gumbinner attend?

Liz Gumbinner attended Boston University.

What are some of Liz Gumbinner's interests?

Liz Gumbinner has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief, Health.

What skills is Liz Gumbinner known for?

Liz Gumbinner has skills like Blogging, Social Media, Advertising, Social Media Marketing, Copywriting, Creative Direction, Content Strategy, Writing, Digital Media, Social Networking, Marketing, Digital Marketing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.