Leanna Hafften Email & Phone Number

Greater Minneapolis-St. Paul Area

*Work with project managers to create proposals. *Conduct industry research and reports. *Write internal and external marketing content. About Ayres: In 1959, Owen Ayres founded Ayres Associates atop a steadfast foundation of honesty, innovation, and good old-fashioned hard work – and a vision for a firm that revolved around strong, reliable.

Greater Minneapolis-St. Paul Area

• Create strategic communication materials that help businesses and organizations achieve their goals.
• Write and publish stories that encourage, inspire or inform.

• Worked closely with clients and team to ensure delivery of creative projects.
• Set priorities and workflows for projects, monitored task and timeline progress and created weekly and monthly reports.
• Scheduled locations and resources for video and photo shoots.
• Collaborated with creative director to determine scope and budget for projects and created client proposals.
• Administered agency database and project management software.
• Facilitated client invoicing and payments.

• Led the direction and strategic implementation of organization’s internal and external communications, marketing and information technology (IT).
• Guided strategy and content development for social media, website, app, email, advertising and public relations.
• Editor for 40-page magazine published three times a year.
• Supervised communications team and coached staff and program leaders on communication plans and development of materials.
• Directed the work of creative agency partners, freelance professionals and IT services firm.

• News editor for corporate intranet supporting multiple U.S. and Canadian locations, achieving double-digit increase in readership.
• Created benefits-related, change, and internal corporate communications, including wellness and sustainability topics.
• Developed presentations, videos, start-up meeting messages, e-mail communications, postings, and newsletters.
• Managed foundation scholarship program and created content for foundation intranet and external websites.

Developed and maintained content for corporate websites.

• Developed and executed annual corporate public relations plans for trade and commercial segments—included researching, writing, editing and guiding the creation, approval and proactive distribution of communication.
• Screened, negotiated, facilitated and provided on-site guidance for product integration sponsorships with national television programs and print and online publications.
• Acted as corporate spokesperson in on-camera national sponsorship opportunities.
• Screened, evaluated and responded to media inquiries.
• Coached team members participating in media interviews.
• Provided brand-related communication support for business units, brand teams and others as required for product launches, product/brand publicity, event and trade show support.

Taught "Newspaper Production" and "Public Relations." Served as adviser to student newspaper.

Taught “Capstone Strategic Campaigns” course.

• Formulated and implemented annual marketing plan and budget.
• Wrote scripts or ad copy, created layouts and supervised production of Tribune radio and print promotional ads, sales tools and rack cards.
• Initiated the development of Tribune Community Corps and marketing client newsletter.

• Served as editor of alumni magazine, employee newsletter and evening and graduate program newsletter.
• Assisted director of public relations and communications with media relations and internal communications.

M.B.A., Marketing

Bachelor Of Journalism, Advertising

Activities and Societies: "Maneater" ad staff, "Columbia Missourian" ad staffTeaching assistant to Broadcast Advertising class.