Lawrence Hahn Email & Phone Number

Greater Atlanta Area

• Managed day-to-day marketing and public relations initiatives for clients in the healthcare technology industry o Served as primary client contact providing ongoing account support o Responsible for planning and execution of PR and marketing projects and campaigns, including: - Corporate messaging and positioning - Marketing collateral - Website development - Corporate rebranding - Lead generation - Media relations - Advertising o Managed client budgets to ensure adherence to project scope and/or allotted retainer hours o Coordinated closely with project managers in agency’s creative and copywriting departments to ensure quality, accuracy and timely completion of client deliverables o Responsible for appropriately delegating work and providing strategic guidance to junior team members• Participated in business development opportunities, including prospect research, competitive analysis, proposal development and presentation• Proven track record of building relationships with industry media and securing placements for clients• Secured multiple speaking engagements at industry’s largest annual trade show, including topic development, proposal writing and presentation content creation upon acceptance• Promoted from account manager in May 2013• Promoted from account coordinator in April 2011

Greater Atlanta Area

• Conducted blogger outreach as part of holiday campaign for My Pillow Pets o Coordinated more than ten product reviews and giveaways with various “Mom Blogs” during holiday season• Moderated social networking sites and My Pillow Pets blog and responded to customer inquiries when necessary

Greater New York City Area

-Clients included Yahoo!, Ad Council and Nikon Instruments-Elevated understanding and use of Yahoo!'s online advertising and Small Business offerings-Drove traffic to Nikon Instruments Web site via annual Nikon Small World competition in photomicrography-Raised awareness for Ad Council's public service campaign dealing with issues facing veterans of Iraq and Afghanistan, most notably post-traumatic stress disorder-Fluent in social media tools and tactics as part of agency's digital team-Prepared media pitches and press releases for traditional and social media -Coordinated and developed award submissions and speaking submissions-Created and maintained media materials and provided day-to-day account support-Executed competitive analyses and assessed trend developments-Promoted from intern in May 2008

Athens, Georgia Area

-Achieved national press coverage for concert tours and CD releases for Indie bands

Greater Atlanta Area

-Executed grassroots Internet promotions for bands on the Livewire roster -Utilized online resources such as MySpace, forums, message boards, etc., to increase exposure of new bands-Acted as production assistant for filming of music video

Athens, Georgia Area

-Organized charitable events and created local television advertisements