Lindsey Harju work email
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I am an experienced data-driven marketer with expertise in both audience targeting and measurement. With my diverse background in operations, sales, marketing, and product, I reach across organizations to achieve results. What gets me out of bed in the morning is a complex problem. If it’s not complex, it just isn’t fun. I have navigated different industries with my strongest experience in Finance, Politics, and Pharmaceuticals. I have also worked on campaigns for retail, online couponing, and events advertisers and appreciate the differences that make certain strategies work for one vertical, but not others.The common theme throughout my career has been to solve problems in a highly efficient manner:• Evaluate current solutions and future opportunities, and discover ways to optimize for increased speed or performance in order to meet brand's advancing needs. (Product Management at Experian)• Increase industry awareness for my advertising products while continually making product improvements to stay ahead of the competition AND staying in close communication with product vendors (Product Marketing Management at Yahoo!)• Scale support and product education as the lone sales engineer for two products serving 150+ Yahoo! Account Executives (Sales Engineering at Yahoo!)• Market multiple events with a limited budget to bring together locals artists and citizens while managing and mentoring two interns (Sarpy Arts Council Board Member and Marketing Director)• Create and optimize the best performing dynamic ads campaign for advertisers with the least amount of setup time possible and few creative resources (Smart Ads Strategist and Project Manager at Yahoo!)
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CofounderBlinc Digital GroupKansas City, Mo, Us -
Advisor | InvestorPopsycle Digital Marketing Jul 2021 - Present -
AdvisorSpeedeon Jan 2020 - Present -
AdvisorAnalyticsiq Jul 2017 - Present -
CofounderBlinc Digital Group Jun 2017 - PresentGreater Kansas City AreaBlinc Digital Group partners with data driven organizations to deliver real results. I'm not interested in smoke and mirrors, I love being part of a process that creates something genuinely cool. I'm a geek at heart, so it's fantastic being able to come together with kindred spirits who like solving complex problems and trying new things. -
Senior Product ManagerExperian Apr 2015 - Jun 2017Greater Omaha AreaAs I advanced at Experian, my challenges became more exciting. I worked closer with the development team creating the award winning platform Audience Engine, as well as working across the organization with Credit to facilitate using our adtech technology to improve prescreen offer delivery. Using data in the digital environment during the political season was also an exciting initiative I led within Experian. I also developed a passion for more in-depth product training in order to enable sales to operate SME-free. -
Digital Product ManagerExperian Marketing Services Jan 2014 - Mar 2015Greater Omaha AreaMy focus was on using Experian's wealth of data to improve digital marketing practices for advertisers. Responsibilities included most items that could impact my product's success which involved working closely with operations, finance, marketing, and sales.OmniActivation: http://www.experian.com/marketing-services/digital-audience-matching.htmlAudienceIQ: http://www.experian.com/marketing-services/aiq-protecting-consumer-privacy.html -
Digital Specialist / Product MarketingExperian Marketing Services Sep 2013 - Jan 2014I focused on Experian's digital products within the targeting group, connecting Experian data with digital capabilities for advertisers. My primary products involved both digital display advertising and measurement solutions. -
Product Marketing ManagerYahoo Aug 2012 - Apr 2013Omaha, NeAs the Product Marketing Manager for Pharma Direct and Finance Direct, I evaluated new capabilities and potential industry events to grow the products, and provide tools for sales and operations to more easily execute campaigns. I also worked closely with Sales Leadership, Vendor Management, and operations, finance and marketing to achieve key product goals. -
Ad Products Sales EngineerYahoo! May 2011 - Aug 2012Managed and grew $80 million advanced ad targeting display business with 2 other team members. Created solutions for clients using Smart Ads ( http://advertising.yahoo.com/products-solutions/smart-ads.html ), Audience Match ( http://advertising.yahoo.com/products-solutions/targeting-advertising.html ), and Digital Direct Programs ( http://advertising.yahoo.com/products-solutions/consumer-direct.html ). -
Sales IncubationYahoo! Mar 2011 - May 2011Sales Incubation involves learning the newest and coolest technical products at Yahoo! in Display advertising, and then helping Sales people sell them. I also try to smooth the process out to make it simple enough where I am not needed in the room anymore. -
Smart Ads StrategistYahoo! Nov 2010 - Mar 2011I advised clients while developing a Smart Ads strategy to fit their goals before they begin implementation. -
Smart Ads Project ManagerYahoo! Aug 2009 - Nov 2010My duties included pre-sales support, to address client questions before the campaign begins; campaign brief review, to understand how the campaign can make best use of the Smart Ads solution; organization of the kickoff call with clients, other Yahoo!s, and the Smart Ads Partner, to make sure the client is aware of their deliverables.I also assisted in the campaign launch, including technical setup of the campaign, in close communication with the clients, Yahoo! Account Managers, Account Executives, and Smart Ads Partners. -
Member, Board Of DirectorsSarpy Area Arts Council Jul 2009 - Jan 2012I served as a board member for the Arts Council as well as the head of the projects committee and Marketing Director. I also formerly served as the Internship program coordinator for the council. We had 2 summer internships, for which my responsibilities include recruiting, hiring, managing and mentoring the interns. As my professional specialty is in Marketing, I oversaw the marketing intern to create our advertising budget and marketing materials, increasing awareness through online platforms, and ensuring that our funding and efforts are well spent to benefit Sarpy County's artistic scene.
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Marketing InternFeld Entertainment May 2008 - Jan 2009Coordinated viral marketing programs for Disney on Ice and Ringling Brothers. Placed radio and print ads in multiple markets. Created materials for grassroots promotions. Arranged travel for multiple offices. -
Office AssistantUic Career Services Apr 2006 - Dec 2008Designed and created marketing materials, handled reception, travel arrangements, file organization, and training and supervision of office aids. Wrote an article featured in the UIC Flame on behalf of Career Services.
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Marketing InternCh'Rewd(Division Of Mid C Media) Jan 2006 - Aug 2006Greater Chicago AreaWorked with supervisors developing and completing promotions for artists and brands, created and maintained all web communications. -
Assistant ManagerHollywood Video Jun 2001 - Jul 2003Helped guests, handled hiring and employee relations, completed bank deposits, and handled organization for the business. -
Campaign AssistantLeukemia And Lymphoma Society May 1999 - Aug 1999Assisted with event preparation. Worked with participants of the Light the Night program to maximize donations.
Lindsey Harju Skills
Lindsey Harju Education Details
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Marketing -
Papillion-LavistaHigh School Diploma
Frequently Asked Questions about Lindsey Harju
What company does Lindsey Harju work for?
Lindsey Harju works for Blinc Digital Group
What is Lindsey Harju's role at the current company?
Lindsey Harju's current role is Cofounder.
What is Lindsey Harju's email address?
Lindsey Harju's email address is li****@****ian.com
What is Lindsey Harju's direct phone number?
Lindsey Harju's direct phone number is +140277*****
What schools did Lindsey Harju attend?
Lindsey Harju attended University Of Illinois Chicago, Papillion-Lavista.
What are some of Lindsey Harju's interests?
Lindsey Harju has interest in Social Services, Children, Chicago Bears, Volunteering, Marketing, Education, Home Improvement, Finance, Outdoor Recreation, Advertising.
What skills is Lindsey Harju known for?
Lindsey Harju has skills like Digital Marketing, Online Advertising, Product Marketing, Marketing, Display Advertising, Online Marketing, Digital Media, Digital Strategy, Strategy, Event Planning, Public Speaking, Product Management.
Who are Lindsey Harju's colleagues?
Lindsey Harju's colleagues are Walid Sami, Chantel Owusu Asiamah, Ruby Soni.
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