Lindsey Harju Email & Phone Number

Kansas City, Mo, Us

Greater Kansas City Area

Blinc Digital Group partners with data driven organizations to deliver real results. I'm not interested in smoke and mirrors, I love being part of a process that creates something genuinely cool. I'm a geek at heart, so it's fantastic being able to come together with kindred spirits who like solving complex problems and trying new things.

Greater Omaha Area

As I advanced at Experian, my challenges became more exciting. I worked closer with the development team creating the award winning platform Audience Engine, as well as working across the organization with Credit to facilitate using our adtech technology to improve prescreen offer delivery. Using data in the digital environment during the political season was also an exciting initiative I led within Experian. I also developed a passion for more in-depth product training in order to enable sales to operate SME-free.

Greater Omaha Area

My focus was on using Experian's wealth of data to improve digital marketing practices for advertisers. Responsibilities included most items that could impact my product's success which involved working closely with operations, finance, marketing, and sales.OmniActivation: http://www.experian.com/marketing-services/digital-audience-matching.htmlAudienceIQ: http://www.experian.com/marketing-services/aiq-protecting-consumer-privacy.html

I focused on Experian's digital products within the targeting group, connecting Experian data with digital capabilities for advertisers. My primary products involved both digital display advertising and measurement solutions.

Omaha, Ne

As the Product Marketing Manager for Pharma Direct and Finance Direct, I evaluated new capabilities and potential industry events to grow the products, and provide tools for sales and operations to more easily execute campaigns. I also worked closely with Sales Leadership, Vendor Management, and operations, finance and marketing to achieve key product goals.

Managed and grew $80 million advanced ad targeting display business with 2 other team members. Created solutions for clients using Smart Ads ( http://advertising.yahoo.com/products-solutions/smart-ads.html ), Audience Match ( http://advertising.yahoo.com/products-solutions/targeting-advertising.html ), and Digital Direct Programs ( http://advertising.yahoo.com/products-solutions/consumer-direct.html ).

Sales Incubation involves learning the newest and coolest technical products at Yahoo! in Display advertising, and then helping Sales people sell them. I also try to smooth the process out to make it simple enough where I am not needed in the room anymore.

I advised clients while developing a Smart Ads strategy to fit their goals before they begin implementation.

My duties included pre-sales support, to address client questions before the campaign begins; campaign brief review, to understand how the campaign can make best use of the Smart Ads solution; organization of the kickoff call with clients, other Yahoo!s, and the Smart Ads Partner, to make sure the client is aware of their deliverables.I also assisted in the campaign launch, including technical setup of the campaign, in close communication with the clients, Yahoo! Account Managers, Account Executives, and Smart Ads Partners.

I served as a board member for the Arts Council as well as the head of the projects committee and Marketing Director. I also formerly served as the Internship program coordinator for the council. We had 2 summer internships, for which my responsibilities include recruiting, hiring, managing and mentoring the interns. As my professional specialty is in Marketing, I oversaw the marketing intern to create our advertising budget and marketing materials, increasing awareness through online platforms, and ensuring that our funding and efforts are well spent to benefit Sarpy County's artistic scene.

Coordinated viral marketing programs for Disney on Ice and Ringling Brothers. Placed radio and print ads in multiple markets. Created materials for grassroots promotions. Arranged travel for multiple offices.

Designed and created marketing materials, handled reception, travel arrangements, file organization, and training and supervision of office aids. Wrote an article featured in the UIC Flame on behalf of Career Services.

Greater Chicago Area

Worked with supervisors developing and completing promotions for artists and brands, created and maintained all web communications.

Helped guests, handled hiring and employee relations, completed bank deposits, and handled organization for the business.

Assisted with event preparation. Worked with participants of the Light the Night program to maximize donations.

Bs, Marketing

Activities and Societies: Activities and Societies: Alpha Kappa Psi: Alumni Member, Fundraising Chair, Pledge Class President, UIC.

High School Diploma