Lindsey Harju

Lindsey Harju Email and Phone Number

Cofounder @ Blinc Digital Group
Kansas City, MO, US
Lindsey Harju's Location
Kansas City Metropolitan Area, United States
Lindsey Harju's Contact Details
About Lindsey Harju

I am an experienced data-driven marketer with expertise in both audience targeting and measurement. With my diverse background in operations, sales, marketing, and product, I reach across organizations to achieve results. What gets me out of bed in the morning is a complex problem. If it’s not complex, it just isn’t fun. I have navigated different industries with my strongest experience in Finance, Politics, and Pharmaceuticals. I have also worked on campaigns for retail, online couponing, and events advertisers and appreciate the differences that make certain strategies work for one vertical, but not others.The common theme throughout my career has been to solve problems in a highly efficient manner:• Evaluate current solutions and future opportunities, and discover ways to optimize for increased speed or performance in order to meet brand's advancing needs. (Product Management at Experian)• Increase industry awareness for my advertising products while continually making product improvements to stay ahead of the competition AND staying in close communication with product vendors (Product Marketing Management at Yahoo!)• Scale support and product education as the lone sales engineer for two products serving 150+ Yahoo! Account Executives (Sales Engineering at Yahoo!)• Market multiple events with a limited budget to bring together locals artists and citizens while managing and mentoring two interns (Sarpy Arts Council Board Member and Marketing Director)• Create and optimize the best performing dynamic ads campaign for advertisers with the least amount of setup time possible and few creative resources (Smart Ads Strategist and Project Manager at Yahoo!)

Lindsey Harju's Current Company Details
Blinc Digital Group

Blinc Digital Group

View
Cofounder
Kansas City, MO, US
Employees:
6
Lindsey Harju Work Experience Details
  • Blinc Digital Group
    Cofounder
    Blinc Digital Group
    Kansas City, Mo, Us
  • Popsycle Digital Marketing
    Advisor | Investor
    Popsycle Digital Marketing Jul 2021 - Present
  • Speedeon
    Advisor
    Speedeon Jan 2020 - Present
  • Analyticsiq
    Advisor
    Analyticsiq Jul 2017 - Present
  • Blinc Digital Group
    Cofounder
    Blinc Digital Group Jun 2017 - Present
    Greater Kansas City Area
    Blinc Digital Group partners with data driven organizations to deliver real results. I'm not interested in smoke and mirrors, I love being part of a process that creates something genuinely cool. I'm a geek at heart, so it's fantastic being able to come together with kindred spirits who like solving complex problems and trying new things.
  • Experian
    Senior Product Manager
    Experian Apr 2015 - Jun 2017
    Greater Omaha Area
    As I advanced at Experian, my challenges became more exciting. I worked closer with the development team creating the award winning platform Audience Engine, as well as working across the organization with Credit to facilitate using our adtech technology to improve prescreen offer delivery. Using data in the digital environment during the political season was also an exciting initiative I led within Experian. I also developed a passion for more in-depth product training in order to enable sales to operate SME-free.
  • Experian Marketing Services
    Digital Product Manager
    Experian Marketing Services Jan 2014 - Mar 2015
    Greater Omaha Area
    My focus was on using Experian's wealth of data to improve digital marketing practices for advertisers. Responsibilities included most items that could impact my product's success which involved working closely with operations, finance, marketing, and sales.OmniActivation: http://www.experian.com/marketing-services/digital-audience-matching.htmlAudienceIQ: http://www.experian.com/marketing-services/aiq-protecting-consumer-privacy.html
  • Experian Marketing Services
    Digital Specialist / Product Marketing
    Experian Marketing Services Sep 2013 - Jan 2014
    I focused on Experian's digital products within the targeting group, connecting Experian data with digital capabilities for advertisers. My primary products involved both digital display advertising and measurement solutions.
  • Yahoo
    Product Marketing Manager
    Yahoo Aug 2012 - Apr 2013
    Omaha, Ne
    As the Product Marketing Manager for Pharma Direct and Finance Direct, I evaluated new capabilities and potential industry events to grow the products, and provide tools for sales and operations to more easily execute campaigns. I also worked closely with Sales Leadership, Vendor Management, and operations, finance and marketing to achieve key product goals.
  • Yahoo!
    Ad Products Sales Engineer
    Yahoo! May 2011 - Aug 2012
    Managed and grew $80 million advanced ad targeting display business with 2 other team members. Created solutions for clients using Smart Ads ( http://advertising.yahoo.com/products-solutions/smart-ads.html ), Audience Match ( http://advertising.yahoo.com/products-solutions/targeting-advertising.html ), and Digital Direct Programs ( http://advertising.yahoo.com/products-solutions/consumer-direct.html ).
  • Yahoo!
    Sales Incubation
    Yahoo! Mar 2011 - May 2011
    Sales Incubation involves learning the newest and coolest technical products at Yahoo! in Display advertising, and then helping Sales people sell them. I also try to smooth the process out to make it simple enough where I am not needed in the room anymore.
  • Yahoo!
    Smart Ads Strategist
    Yahoo! Nov 2010 - Mar 2011
    I advised clients while developing a Smart Ads strategy to fit their goals before they begin implementation.
  • Yahoo!
    Smart Ads Project Manager
    Yahoo! Aug 2009 - Nov 2010
    My duties included pre-sales support, to address client questions before the campaign begins; campaign brief review, to understand how the campaign can make best use of the Smart Ads solution; organization of the kickoff call with clients, other Yahoo!s, and the Smart Ads Partner, to make sure the client is aware of their deliverables.I also assisted in the campaign launch, including technical setup of the campaign, in close communication with the clients, Yahoo! Account Managers, Account Executives, and Smart Ads Partners.
  • Sarpy Area Arts Council
    Member, Board Of Directors
    Sarpy Area Arts Council Jul 2009 - Jan 2012
    I served as a board member for the Arts Council as well as the head of the projects committee and Marketing Director. I also formerly served as the Internship program coordinator for the council. We had 2 summer internships, for which my responsibilities include recruiting, hiring, managing and mentoring the interns. As my professional specialty is in Marketing, I oversaw the marketing intern to create our advertising budget and marketing materials, increasing awareness through online platforms, and ensuring that our funding and efforts are well spent to benefit Sarpy County's artistic scene.
  • Feld Entertainment
    Marketing Intern
    Feld Entertainment May 2008 - Jan 2009
    Coordinated viral marketing programs for Disney on Ice and Ringling Brothers. Placed radio and print ads in multiple markets. Created materials for grassroots promotions. Arranged travel for multiple offices.
  • Uic Career Services
    Office Assistant
    Uic Career Services Apr 2006 - Dec 2008
    Designed and created marketing materials, handled reception, travel arrangements, file organization, and training and supervision of office aids. Wrote an article featured in the UIC Flame on behalf of Career Services.
  • Ch'Rewd(Division Of Mid C Media)
    Marketing Intern
    Ch'Rewd(Division Of Mid C Media) Jan 2006 - Aug 2006
    Greater Chicago Area
    Worked with supervisors developing and completing promotions for artists and brands, created and maintained all web communications.
  • Hollywood Video
    Assistant Manager
    Hollywood Video Jun 2001 - Jul 2003
    Helped guests, handled hiring and employee relations, completed bank deposits, and handled organization for the business.
  • Leukemia And Lymphoma Society
    Campaign Assistant
    Leukemia And Lymphoma Society May 1999 - Aug 1999
    Assisted with event preparation. Worked with participants of the Light the Night program to maximize donations.

Lindsey Harju Skills

Digital Marketing Online Advertising Product Marketing Marketing Display Advertising Online Marketing Digital Media Digital Strategy Strategy Event Planning Public Speaking Product Management Microsoft Excel Advertising Leadership Blogging Analytics Behavioral Targeting Targeted Advertising Pharmaceutical Marketing Doubleclick Microsoft Word Outlook Real Time Bidding Marketing Analytics Online Marketing Analysis Attribution

Lindsey Harju Education Details

Frequently Asked Questions about Lindsey Harju

What company does Lindsey Harju work for?

Lindsey Harju works for Blinc Digital Group

What is Lindsey Harju's role at the current company?

Lindsey Harju's current role is Cofounder.

What is Lindsey Harju's email address?

Lindsey Harju's email address is li****@****ian.com

What is Lindsey Harju's direct phone number?

Lindsey Harju's direct phone number is +140277*****

What schools did Lindsey Harju attend?

Lindsey Harju attended University Of Illinois Chicago, Papillion-Lavista.

What are some of Lindsey Harju's interests?

Lindsey Harju has interest in Social Services, Children, Chicago Bears, Volunteering, Marketing, Education, Home Improvement, Finance, Outdoor Recreation, Advertising.

What skills is Lindsey Harju known for?

Lindsey Harju has skills like Digital Marketing, Online Advertising, Product Marketing, Marketing, Display Advertising, Online Marketing, Digital Media, Digital Strategy, Strategy, Event Planning, Public Speaking, Product Management.

Who are Lindsey Harju's colleagues?

Lindsey Harju's colleagues are Walid Sami, Chantel Owusu Asiamah, Ruby Soni.

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