Lisa Heimann Email & Phone Number

New York City, Ny, Us

* Oversee the evolution of the NBCU Research Council, which fosters collaboration and knowledge sharing across all the NBCU research teams, and helps provide a unified voice internally and externally on key initiatives and trends* Continue to drive multiplatform measurement strategy for NBCU, including current measurement and emerging alternatives as well as the optimization of our internal data through our platforms and distribution partners, working closely with all the NBCU research teams* Prioritize, unify and lead the development of enhanced tools in concert with IT, Data & Analytics teams and research teams.* Provide landscape and NBCU performance assessment to senior management through coordination with individual network research teams * Oversee the team optimizing the NBCU Media Lab operations

New York City, Ny, Us

Working with the NBC research team to ensure consistent metric standards across the ever-expanding number of platforms and collaborating across departments to help identify key multiplatform trends. Responsible for exploring both new measurement options and the expansion of existing measurement sources.

Burbank, California, Us

* Lead a team of 30+ people in three offices responsible for linear and digital audience measurement strategy, reporting and forecasting * Adviser to senior level executives spanning a wide scope of business units including ABC Studios and the ABC Network (programming, sales, affiliate relations, news, digital media, PR, legal, distribution, finance)* Manage teams overseeing reporting of TV (national and local ratings), Online, VOD, Mobile and Social as well as inventory management for all digital platforms* Responsible for the multiplatform measurement strategy of content and ads on all platforms so as to optimize audience and maximize monetization* Strategic multiplatform measurement adviser for internal deals as well as advocate within the larger industry* Organize and communicate multiplatform story for internal and external consumption * Negotiate Disney ABC deals with third party vendors and manage multiple budgets* Presenter / Panelist on at industry events

Burbank, California, Us

Responsible for the multiplatform measurement strategy of ABC, ABC News and ABC Family content on all platforms so as to optimize audience and maximize monetization* Created and grew the multiplatform research team covering TV, Online, VOD, Mobile and Social* Communicate all relevant insights and organize multiplatform story for internal and external consumption through the “Videobiquity” banner also used to support ABC Unified sales efforts* Strategic advisor on multi-platform measurement requirements for distribution deals* Data quality and measurement advocate on the leading edge of multiplatform measurement * Presenter / Panelist on Multiplatform Measurement at industry events* Lead a team responsible for all digital inventory management, optimization and forecasting * Worked with third party vendors to build a system to synthesize and analyze disparate digital data and partnered with internal analytics team to build statistical modeling to support forecasting * Oversee all custom multiplatform and sales strategy research for ABC and ABC Family* Negotiate Disney ABC deals with third party vendors and manage multiple budgets

Burbank, California, Us

Oversee late night research including ratings and primary research to guide strategic decision makingEstablished west coast based primetime research team to extend value of research findings and expertise to the creative, programming and marketing executives

Burbank, California, Us

Oversaw local research of all dayparts for the network and worked closely with the head of Affiliate Relations on strategic analyses to optimize the value of the network-affiliate distribution model

Developed quantitative based sales and marketing presentations and conducted performance analyses for CBS’ syndicated first-run and off-net programming.

Us

Advised client stations on program acquisition and scheduling decisions and prepared rating reports and newsletter on current syndicated and potential off-network programs

Us

Maintained ratings history and projections for several large metered market stations and created sales pieces for new business client stations as well as sales prototypes for current clients