Defining the overall strategy for the development and management of distribution channels, aligning objectives with the company's vision and goals. Directing and supervising channel development teams, assigning tasks, setting goals, and providing guidance for the effective completion of projects. Leading the planning, execution, and monitoring of projects related to channel development, ensuring the timely delivery of required technological solutions. Working closely with technology, design, marketing, sales, and other departments to ensure the coherence and success of channel development initiatives. Measuring channel performance, identifying areas for improvement, and making decisions based on objective information. Defining and measuring key performance indicators (KPIs) to assess the success of the channels and making strategic adjustments as needed. Leading the launch of new channels and features, ensuring a smooth transition and appropriate communication to stakeholders. Establishing and maintaining strong relationships with technology and external service providers to ensure quality and compliance with agreements.Support Team: 1 Coordinator, 6 Supervisors

Manage and proactively support assigned customer accounts by building strong business relationships, ensuring flawless Point of Sale execution, and enhancing our brands. This approach results in profitable growth in sales and market shares within the participating categories. Execute strategic promotions, lead merchandisers, and constantly seek ways to maximize shelf profitability. Lead a team of 5 sales supports and 48 merchandisers nationwide. ACHIEVEMENT: Led the reintroduction of INTIMA Sanitary Napkins into TIA, regaining presence after 4 years of absence. Started in 20 stores and currently expanded to 200 stores nationwide. ACHIEVEMENT: Successfully reintroduced La Favorita Margarine to Mi Comisariato after a 2-year absence, achieving a growth of 32%.

Lead and strategically implement the sales plan for the traditional channel by managing allocated resources to ensure sales growth, market share, and profitability in the marketed categories. Define "Go to Market" strategies and sales budget, leveraging the Trade and Marketing-developed channel and category frameworks and tools, resulting in an impact on the business's final outcome. Commercial management of assigned Distributors and point-of-sale execution control. Supervision of a team comprising 2 zone supervisors and 55 indirect sales representatives (distributor sales force). ACHIEVEMENT: Restructured Guayas Zone for the Wholesale Channel, maintaining distributor volume and revenue, securing the zone, and creating growth opportunities for the company. ACHIEVEMENT: Developed the peninsula area, increasing monthly sell-in from 60k to 100k (acquisition of new clients).

Development of Route To Market strategies, overseeing the growth of categories within the TAT channel. Presenting data for decision-making and planning promotional strategies in collaboration with Trade Marketing.

Responsible for the commercial strategy of the channel. Creation and development of the Sampling Project, as well as Trade Marketing promotions for clients, allowing companies to provide sampling with improved profitability along with advertising in print media. Development of Optional/Collectible products for EL UNIVERSO.

Ensure profitable growth in sales and market shares for the company's categories by managing and proactively supporting assigned customer accounts. Build business relationships, ensure flawless point-of-sale execution, and foster the development of our brands. Team: 1 Account Developer.

Design business strategies and objective recommendations based on shopper insights and market trends to drive profitable growth in the Beverages & Snacks categories. Enhance the shopper's buying experience across various LISTO! points of sale. Develop and implement commerce strategies geared towards sustained growth in convenience store sales. Create expansion strategies for the chain. Enhance the product portfolio.

Diagnose, develop, and implement strategic actions for the categories within the channel. Utilize a deep understanding of the shopper to align with the allocated budget, aiming to support the achievement of sales, share, and profitability targets. Responsible for a team including 1 Trade Marketing Coordinator.

° Analizar el mercado y la competencia para identificar oportunidades de crecimiento, estar al tanto de las últimas tendencias del mercado y de las estrategias de la competencia para poder desarrollar estrategias que sean efectivas.° Desarrollar planes de trade marketing en estrecha colaboración con los equipos de ventas, marketing y producto para desarrollar planes de trade marketing que sean estratégicos y que se alineen con los objetivos.° Implementar planes de trade marketing de manera eficaz y eficiente.° Monitorear el rendimiento de los planes de trade marketing recopilando y analizando datos para evaluar el rendimiento de los planes de trade marketing y hacer los ajustes necesarios.