Lori Heninger Email & Phone Number

San Francisco Bay Area

Torrance, Ca

Trendnet is a leading global networking brand with an expansive product line including Wireless, Wired, Surveillance and IoT devices. I was hired to launch the retail and distribution channels throughout North America. Successfully built the business by focusing on sales, marketing strategy, and strong channel relationships. Managed multiple sales channels including retail, distribution and e-commerce• Actively recruited over 25 premier reseller partners across multiple channels including Costco Canada, Future Shop, D&H Distributing, Rakuten (formerly Buy.com) and Tiger Direct• Established executive level relationships within key accounts• Drove market share position to consistently rank among top 4 in the category at every account• Developed marketing and promotional strategies that successfully increased company revenue and brand exposure• Responsible for analyzing and driving positive ROI for each account• Led cross-organizational collaboration with marketing, product management, executive and engineering teams• Selected to manage customer exhibits and represent the company by giving presentations at industry trade shows • Managed all aspects of retail programs including sales, MDF, Co-op, merchandising, product launches and training• Led team of account managers and independent contract sales representatives

Irvine, Ca

SMC Networks is a leading provider of networking solutions for the SMB and SoHo segments. I was responsible for strategic planning and direct sales to increase SMC’s revenue and market share position within premier resellers including Amazon.com, Insight, Fry’s Electronics and Costco. • Initiated, managed and closed partnerships with multiple Fortune 500 resellers • Responsible for $10M annual revenue• Consistently exceeded revenue objectives • Increased product awareness and sales by participating in partner events• Presented company vision and product roadmap at various expositions and trade shows across North America

Santa Clara, Ca

Key member of sales team leading Ramp Networks from pre-IPO to public company, followed by successful acquisition by Nokia. Drove sales of Ramp Network’s broadband access and Internet security solutions through networking VARs within the SMB market. As National Account Manager, responsible for recruiting and managing partnerships with direct marketer and e-commerce accounts, including CDW, Insight, and Buy.com (now Rakuten). National Account Manager, October 1999 – June 2000• Promoted to Channel Sales Manager within 9 months after initial start• Consistently increased sales revenue quarter over quarter• Expanded relationships with key resellers and distributors across North America• Responsible for training and motivating sales reps at channel accounts• Participated in ad creation/product advertising within retail and online accountsInside Sales Representative, December 1998 – September, 1999• Consistently ranked top performer in sales region• Achieved Quality Performance Award Q3 1999• Completed 90 prospecting calls per day• Assisted in sales training for Ramp Networks junior sales reps• Developed monthly sales forecast