Leah Hennessy Email and Phone Number

Accountable for the growth and management of medical devices in Urology. Developed and executed strategic business plans. Measured ROI to ensure marketing tactics met strategic objectives & provide recommendations to modify or stop underperforming initiatives. Developed own brand marketing collateral for healthcare professionals and patients, developed in-service presentations, and facilitated national educational nurse events. Demonstrated leadership and guidance to cross-functional teams… Show more Accountable for the growth and management of medical devices in Urology. Developed and executed strategic business plans. Measured ROI to ensure marketing tactics met strategic objectives & provide recommendations to modify or stop underperforming initiatives. Developed own brand marketing collateral for healthcare professionals and patients, developed in-service presentations, and facilitated national educational nurse events. Demonstrated leadership and guidance to cross-functional teams, fostering a collaborative and results-driven work environment prioritizing patient care, health care professional support and employee satisfaction. Show less

Analyze sales, market data and review competitive assortments to identify opportunities to drive sales and defend or gain market share. Lead cross-functional teams to ensure national product launches and marketing programs were executed on time and budget. Gained share at national retailers such as Staples, Walmart, Costco, Loblaws, and Amazon, and exceeded annual category targets.

Supported school product lines in the Canadian market through new product development and managing mature categories.

Management of daily campaign operations, budgets and timelines. Includes the coordination of estimates, approvals, internal/external meetings, measurement, reporting, and billing. Maintained professional communication and developed relationships with key agency clients.