Luis Herrero Corona Email & Phone Number

Mexico City, CDMX, MX

México

Mexico City Area, Mexico

Plan, organize, lead and control all strategic activities

Mexico City Area, Mexico

• Responsible for the company's strategic direction, formulating initiatives, processes and operating policies that enable growth.
• Oversee the company's development efforts towards increasing operating capacity for government clients via bidding for contracts
• Develop the company's quantitative and qualitative offers for the private sector.
• Design, develop and implement project costing, project management, financial analysis and quality control systems.
• Coordinate and promote… Show more
• Coordinate and promote the Integrity Policy, in the context of the new federal regulation of the Anticorruption National System, involving the following activities: Organization and Procedures Manual, Behavior Code.

Mexico City Area, Mexico

• Coordinate surveys and polls
• Analyze existing surveys to understand their source, methodology, confidence level, error margin, main findings and conclusions
• Determine the need to conduct new polls, according to the party's objectives, suggesting metrics to research, methodology and scope.
• Coordinate survey and polls suppliers.
• Present conclusions and recommendations derived from these research projects, in accordance with the party's strategic objectives.
• Conduct… Show more

Mexico City Area, Mexico

• Formulate the corporate vision and strategic direction, lead the strategic planning process, support all growth strategies and provide strategic guidance on operations. Represent the company to clients, government.

Mexico City Area, Mexico

• Responsible for all company projects.
• Managed operations for conducting 450,000+ interviews in 10 months, effort worth $20M.
• Managed 7 direct and 2,500 indirect reports.
• Reversed the negative outcome of several important projects by negotiating with clients and replacing malfunctioning operating teams, saving $1M+ in future costs.
• Reorganised the company’s functional areas recruiting appropriate talent where needed.
• Represented the company to clients and various other… Show more

Mexico City Area, Mexico

• Oversaw the complete fieldwork-to-database process (data entry, analysis and deliverables) for all market research projects.
• Conducted market segmentation in terms of economic potential criteria for all 2,456 counties in the country.

Mexico City Area, Mexico

• Obtained, developed and managed market research projects for over 15 years, mainly for the pharmaceutical industry, for clients that included 5 of the top 10 largest healthcare companies in the world.
• Market research projects included Mexico, Central and South America, covering more than 12 countries.
• Designed and developed innovative methodologies and data analysis for the company's market research projects.
• Designed, programmed and maintained data entry and reporting systems… Show more
• Designed, programmed and maintained data entry and reporting systems for market research via web.
• Conducted marketing seminars to people who did not have a marketing background, 1999-2000.

Mexico City Area, Mexico

• Negotiated and obtained the exclusive rights to distribute the Jordache eye frames brand for Mexico.
• Sold eye frames to major and independent optic retailers, with annual revenues of $200K.

Doctor Of Philosophy - Phd, Communication, General, 9.95

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 3.97

Activities and Societies: Phi Kappa Phi, Beta Gamma Sigma George Kozmetsky Scholar Award for Outstanding Academic Achievement

Master Of Business Administration (M.B.A.), Business Administration And Management, General, 98

Mención Honorífica de Excelencia por la obtención del mayor promedio de la generación

Bachelor'S Degree, Marketing, 91.37

Activities and Societies: • Producer and Director of TV content for Quimera Azul, TV station, ITESM, Mexico City.