Laurie served as a FT lecturer at the Coles College of Business in the Marketing and Professional Selling Department. Since Fall 2019, Laurie has lectured in Social Media Marketing, Principles of Marketing and Advertising Principles.

LHM Strategic is a full-service marketing and communications business that engages in a strategic approach for every project. With more than 10 years of communications leadership experience and web design expertise, we know what it takes to make waves in your market and will help you develop a strategy with measurable results.

Adjunct lecture in the Marketing department with a focus on Social Media Marketing and Analytics.

As a key member of the Senior Leadership Team, I am responsible for overseeing all aspects of Marketing, Communications and Development for the organization. This includes the development and implementation of the marketing, communications and fundraising strategy.Responsible for setting goals, monitoring work and evaluating results to ensure that marketing, fundraising objectives and operating requirements are met and in line with the needs and mission of Meridian. In this… Show more As a key member of the Senior Leadership Team, I am responsible for overseeing all aspects of Marketing, Communications and Development for the organization. This includes the development and implementation of the marketing, communications and fundraising strategy.Responsible for setting goals, monitoring work and evaluating results to ensure that marketing, fundraising objectives and operating requirements are met and in line with the needs and mission of Meridian. In this role, I oversee the Meridian brand and communications efforts across 12 counties in Florida. Duties include but are not limited to overseeing all public relations and crisis communications, media planning and buying, digital media strategy and implementation, social media management, digital marketing, copy writing, design, donor relations and advancement, budget development and management. Show less

As a key member of the Senior Leadership Team, I am responsible for the development and implementation of the marketing and communications strategy.Responsible for setting goals, monitoring work and evaluating results to ensure that marketing objectives and operating requirements are met and are in line with the needs and mission of Meridian. In this role I oversees the Meridian brand and communications efforts across 12 counties in Florida.Duties include but are not… Show more As a key member of the Senior Leadership Team, I am responsible for the development and implementation of the marketing and communications strategy.Responsible for setting goals, monitoring work and evaluating results to ensure that marketing objectives and operating requirements are met and are in line with the needs and mission of Meridian. In this role I oversees the Meridian brand and communications efforts across 12 counties in Florida.Duties include but are not limited to managing all public relations and crisis communications, media planning and buying, digital media strategy and implementation, social media management, digital marketing, copy writing, design, donor relations and advancement, budget development and management. Show less

Adjunct Faculty for the College of Journalism and Communications, Advertising and Mass Communications Departments. Teaching undergraduate and graduate level courses in traditional, digital and social media.

Responsible for developing and implementing several integrated marketing and communications plans for clients. In this role I designed and implemented brand studies, that include secondary and primary research that lead to the development of strategic marketing and communications plans.• Developed and implemented brand standards for numerous clients including nonprofit, wealth management, retail, restaurants, and higher education.• Developed 12-month media plans, for clients… Show more Responsible for developing and implementing several integrated marketing and communications plans for clients. In this role I designed and implemented brand studies, that include secondary and primary research that lead to the development of strategic marketing and communications plans.• Developed and implemented brand standards for numerous clients including nonprofit, wealth management, retail, restaurants, and higher education.• Developed 12-month media plans, for clients negotiated and placed media for radio, TV, print and online publications.• Contributed to and developed proposals to secure and pitch new business.• Developed creative strategy based on research insight and the account planning process• Created ad copy for print, television, radio and online media.• Planned, conducted and moderated focus for clients as a part of comprehensive brand studies.• Lead the transition of agency workflow into an account planning research based process.• Managed and conducted surveys for agency clients using Qualtircs online survey platform. Show less

Provides pro bono support to SSHCO by developing all forms of communication for this nonprofit organization. Responsibilities include public relations, advertising, fundraising, online media and photography, and working with development of the organization. Her media efforts have significantly increased awareness of and donations to SSHCO.

Communications Specialist for UFIC responsible for Advertising, PR, online media, photography, and communications for all departments in the International Center. Other responsibilities include implementing a style guide that was created to assist in the branding and overall development of the UFIC image both on and off campus. Worked as a paid advertising and PR intern responsible for advertising and Public Relations for the I-Cubed (National Science Foundation) program at the University of… Show more Communications Specialist for UFIC responsible for Advertising, PR, online media, photography, and communications for all departments in the International Center. Other responsibilities include implementing a style guide that was created to assist in the branding and overall development of the UFIC image both on and off campus. Worked as a paid advertising and PR intern responsible for advertising and Public Relations for the I-Cubed (National Science Foundation) program at the University of Florida. This internship resulted in a full-time position offer from UFIC.• Implemented a branding style guide to assist in the branding of UFIC, unifying the look of four different departments.• Created and implemented a strategic social media campaign that resulted in an increase of reach and visibility worldwide.• Increased Social Media reach and interaction by over 300% in four months.• Served as a member of the campus-wide Internationalization Task Force communications committee. Show less

Photojournalist for the UF News Bureau, covering all University Relations events/news, daily snapshots for ufl.edu, multi-media, sports photography, AP-Wire, studio and portrait work. Other responsibilities included archiving, and editing in CS5, Lightroom, SoundSlides, Adobe Creative suite, and Final Cut.

Event Photographer

An on-call photographer for the Independent Florida Alligator newspaper. Responsibilities included photographing events on campus and in Gainesville, FL, as well as writing cut lines for photos being published in print or online.

Promotional Model for Sidney Frank Imports co.

Responsibilities included assisting the state supervisor in all aspects of the job, including recruiting and maintaining good relationships with all Wisconsin accounts. Other responsibilities included database management, data input, customer service, scheduling, and mass mailings. Processed all invoicing for promotions and all ASPI models, and merchandised accounts with point-of-sale material from All State. All activities occurred in a fast-paced, high-intensity environment, which required… Show more Responsibilities included assisting the state supervisor in all aspects of the job, including recruiting and maintaining good relationships with all Wisconsin accounts. Other responsibilities included database management, data input, customer service, scheduling, and mass mailings. Processed all invoicing for promotions and all ASPI models, and merchandised accounts with point-of-sale material from All State. All activities occurred in a fast-paced, high-intensity environment, which required individual multitasking as well as group-centered work. BRAND AMBASSADOR: Responsible for traveling across the state to promote and educate consumers and customers about products imported by Sidney Frank Imports. Dealt with consumers face-to-face in their environments and at special events. Distributed information and point-of-sale materials at all events to ASPI customers and those participating in the events. Show less