Laura Morris Email & Phone Number

Parsippany-Troy Hills, Nj, Us

Bayonne, New Jersey, United States

• Employ creative and experimental marketing skills to tell brand stories. Work with cross-functional teams to ensure innovative and effective messaging, content, and communications throughout owned channels.• Lead agency teams to deliver media campaigns, digital activation, social media community management and shopper marketing programs. • Understand and contextualize consumer behavior, category insights, product value propositions, as well as market trends to develop clear, data-driven strategies and roadmaps.• Oversaw paid and organic digital programs, social media, influencer, shopper marketing, programmatic programs, and YouTube.• Deliver sales, operating margin and EBITDA goals across a portfolio of directly managed brands.• Lead cross functional teams for various brand initiatives, including new product launches, packaging changes, cost-saving initiatives, consumer and shopper marketing programs.• Efficiently manage all marketing and advertising budgets to achieve brand objectives.• Develop long-term & short-term growth strategies.• P&L ownership, including cost-improvement initiatives and linkage with Trade Marketing team, Supply Chain, R&D and Finance.• Develop and execute annual marketing plans and 3–5-year strategic plans. • Coordinated all Public Relations, trade press releases, and consumer press releases.• Develop and implement strategic management plans for multiple brands, encompassing key segments such as packaging, new product development, Amazon execution, and e-commerce platforms.• Conceptualized and implemented customized presentations, sales programs, and marketing programs for two brands that got national distribution at Safeway/ Albertsons.• Manage planning and internal communication for two company wide joint ventures and organize and facilitate board meetings for joint venture brands.

Bayonne, New Jersey, United States

• Support brand growth and development with an $8 million+ marketing budget through social media, digital advertising shopper marketing programs, print advertising, street fairs, and trade shows. • Develop and implement annual marketing plans and long-term strategic plans spanning 3-5 years.• Oversee go-to-market plans and ordering for a private label with Target.• Evaluated and established new agency partnerships for PR, social media, and paid media.• Facilitate social media platforms through third-party agencies (Facebook, Instagram, LinkedIn, TikTok).• Increased account reach on social media by 25.1%, reached an estimated recall rate on Facebook digital ads of 22.14% vs 17.8% the prior year, and achieved a $.02 CPV on three separate YouTube campaigns.• Lead and execute the strategic brand vision. Author and implement market plans, monitor performance, and partner cross-functionally to drive growth, recall, and profitability.• Oversee planning and internal communications for two companywide joint ventures, and organize and facilitate board meetings for joint venture brands.• Coordinate cross-functional teams for various brand initiatives, including new product launches, packaging changes, and cost-saving initiatives.• Managed all public relations activities, including trade and consumer press releases. 621 million online impressions and 713,000 in print circulation readership on coverage.

Bayonne, New Jersey, United States

• Collaborate with the EVP of Sales and sales team for Beyond division on sales presentations.• Oversee social media platforms via third-party agencies, including Facebook, Instagram, LinkedIn, and TikTok. • Coordinate cross-functional teams for brand initiatives such as new product launches, packaging updates, and cost-saving measures. • Secured Private Label bid with Target. • Collaborate with cross-functional teams to develop innovative and impactful messaging, content, and communications across owned channels. • Strategically create Amazon storefronts for managed brands.

Parsippany, New Jersey, United States

Served as trade analyst for Conagra Brands, which manufactures and sells leading brands, including Birds Eye®, Duncan Hines®, and Healthy Choice®. Collaborated on Pinnacle/Conagra integration processes and presentations.Utilized syndicated data to deliver analytic insights to support the trade rate of investment (“ROI”), including analysis which edited campaigns to increase ROI by 7%.• Monitored and maintained the ROI file for Ahold Corp, updated monthly. Created and analyzed pricing scenario plans for Ahold Corp in over 14 product groups.• Collaborated with internal and IRI teams to assign new attributes to the Pinnacle portfolio during monthly IRI restatement periods.

Newark, New Jersey, United States

Led the trade marketing sales functions for the parent company of serval kosher brands such as Manischewitz®, Season Brand®, and Goodman’s®. Hired, trained, and managed marketing coordinators and oversaw a $17 million trade spending budget. Organized SKU rationalization for Seasons Brand.•Developed and implemented corporate identity programs, including logo design.• Performed and presented sales analysis for upper management during key periods.• Introduced and implemented innovative, integrated media strategies including executing programs across print, digital, mobile, social media, and event platforms.• Created and analyzed promotional programs at distributor and retail levels.• Analyzed brand opportunities and trade promotions using IRI, Retail Link, and proprietary databases.• Coordinated and attended trade shows, representing Seasons Brand and The Manischewitz Company, meeting with distributors, retailers, and consumers, to highlight new products and support brand awareness.

Greater New York City Area

Trained marketing and sales teams on IRI analytics. Created and designed the IRI platform for all Sales and Marketing.