At Paraphrase Communications we primarily work with coaches, consultants, and creatives in mid- to late-career transition who are new in their business or making a pivot with their offers or positioning. They need to put their many years of expertise and experience into words that clearly communicate the value of what they’re doing now so they attract right-fit clients who’re happy to pay the fees they deserve.We help new companies establish their positioning and develop a strong communications platform that will give them visibility and legitimacy. We also work with mature companies who need to evolve their messaging and collateral to reflect a shift in strategic priorities or organizational structure, and to broaden their reach and strengthen their appeal.We take a messaging-first approach to develop the language you’ll need for your website—which happens to be the same language you’ll use elsewhere online and in real-life—produce key materials for your client attraction strategy, and help you master your message so you can rock your marketing. Our services encompass three main areas:STRATEGIC BRAND COACHING ✅ where to find your ideal client, how to organize your offers for optimal flow, and what marketing strategy will support your business model.COPYWRITING✅ language for fundamental chunks of copy you’ll use over and over such as your elevator pitch, core message, bios, and offer descriptions.IMPLEMENTATION✅ help moving the words to your website and developing other marketing materialsOur deliverables include:-- brand messaging platforms (elevator pitch, company overview, team bios, service descriptions, etc.)-- website copy, design and build-- email nurture sequences and promotional campaigns-- sales copy and sales page copy and design-- lead magnet/freebie development and promotionFor messaging and marketing resources, visit paraphrasecomm.com.

Grew a small freelance graphic design practice into a reputable design communications firm with national and international clients before bringing in a partner 11 years after inception. Co-led creative strategy, brand and messaging development, and design execution for cause-based organizations in the areas of education, environment, economy and health & well-being. Responsible for Blue Marble’s marketing activities and business operations including co-management of Blue Marble’s team.

Helped to define and implement the communications strategy and brand identity for the newly formed Gorge Owned Business Network (GO!). Worked with fellow board members to a membership base, organize a "buy local" campaign, and facilitate events focused on sustainable business practices and improving local economies.

Designed packaging for a new line of consumer food products and supervised the entire process from initial concept work to on-shelf. Assisted the Creative Director with management and implementation of a redesign for the entire line of Horizon Organic brand products. Web design lead for www.horizonorganic.com and www.theorganiccow.com. Supported product launches and trade programs with the creation of POS, advertisements, sell sheets, brochures and marketing material for cross-channel initiatives.

Conceptualized and designed brand identity, marketing materials and promotions for an educational digital textbook provider. Created initial website user interface. Supervised production processes, brand implementation, and asset management across a variety of print and digital media.

Managed the design and production of catalogs, direct mail pieces, and digital art for children’s educational products. Art director for photo shoots. Duties also included marketing, copywriting, and editing.

Assisted Creative Services Team with television commercial production, copywriting and editing.