In charge of Brand Trung Nguyen Legend & Trung Nguyen Legend The Coffee World F&B Coffee Chain - Report to Marketing Manager- Oversee brand strategy and management, involves close collaboration with Operations, Sales, Ecommerce, R&D, Training and other departments to align with the business and marketing goals.Develop and implement brand strategies that align with company goals and objectives- Site check: Gather and analyze feedback for internals and competitors; identify new… Show more In charge of Brand Trung Nguyen Legend & Trung Nguyen Legend The Coffee World F&B Coffee Chain - Report to Marketing Manager- Oversee brand strategy and management, involves close collaboration with Operations, Sales, Ecommerce, R&D, Training and other departments to align with the business and marketing goals.Develop and implement brand strategies that align with company goals and objectives- Site check: Gather and analyze feedback for internals and competitors; identify new opportunities for brand growth and expansion.- Brand communication & message: Create compelling content that resonates with the target audience and communicates the brand's story effectively, ensure all communication including ads, social media posts reflect the brand’s voice and values.- Operations, Sales support and collaboration: Work closely the sales team to develop sales tools,, and promotional materials; Collaborate on trade marketing initiatives to drive product placement and visibility in retail environments.- Plan, execute, and manage brand marketing campaigns across ATL & BTL channel (digital, social media, print, in-store, activation booth).- Online: Lead with Digital Specialist to run & measure Brand communication via FB, Instagram, Zalo OA, Website, App, In-store POS (Point-of-sale).- Offline: lead with Operation department for in-store run: POSM, ERP sale system, Product brief- Monitor and analyze the effectiveness of marketing campaigns, adjusting strategies as necessary.- Liaise with external partners, including agencies, suppliers to ensure brand consistency.- Track and report on brand performance metrics, including brand awareness, market share, and customer loyalty.- Utilize revenue data to drive decision-making and optimize brand strategies. Show less

- Market research & analysis: Take product brief from BOD. Run competitors research (seasonsal drinks, core menu drinks, product strategies) & Product trending research globally, together with customer segmentation, product concept into New Product Development presentation.- New Product Development: Organize & host internal product tests (20 - 30 person). Organize question criteria & product benchmark. Report test results & convert into data & presentation, then use for product Kick-off… Show more - Market research & analysis: Take product brief from BOD. Run competitors research (seasonsal drinks, core menu drinks, product strategies) & Product trending research globally, together with customer segmentation, product concept into New Product Development presentation.- New Product Development: Organize & host internal product tests (20 - 30 person). Organize question criteria & product benchmark. Report test results & convert into data & presentation, then use for product Kick-off meeting. - Product Launches: Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan.- Product Positioning & Message: Develop clear product positioning that differentiates the product in the marketplace. (Hi-Tea drinks, CloudFee drinks) Show less

NUVI - Kid milk brand & NutiFood Juice Milk Drink - Brand launch research: Conduct FGDs research with agencies (brand images, brand stories, TVCs, packaging, online web game & game cards, product portfolio & product taste)- Product & packaging: Develop & check product formulas with R&D, Legal, new packaging design with Advertising agencies & Suppliers. 
Moderate & check content, brand images on packaging for Final. Run online market research to develop functional & emotional benefits… Show more NUVI - Kid milk brand & NutiFood Juice Milk Drink - Brand launch research: Conduct FGDs research with agencies (brand images, brand stories, TVCs, packaging, online web game & game cards, product portfolio & product taste)- Product & packaging: Develop & check product formulas with R&D, Legal, new packaging design with Advertising agencies & Suppliers. 
Moderate & check content, brand images on packaging for Final. Run online market research to develop functional & emotional benefits of NUVI product. - ATLs: Develop & run KOLs selection for social post, videos.- BTLs - Activation & POSM at GT store:
Work with Designer & Purchasing for in-store POSMs. Work with Suppliers and Warehouse for promotion gifts production (stickers, watches). Work with Trade, MT & GT Sales Department for promotion gifts, POSM allocation at stores. Run MKT Activation trials at KT keyshops & school. Run primary school Acitvation (“Điện ảnh học đường”) & report activation perfomance- Conduct in-store survey: product quality, display, sales performance, consumer feedback- Monitor ERP: POSM, activation booths, kid milk products at warehouses. Keep track with packaging timeline delivering to warehouse, milk product ready at warehouse. Capture product inventory weekly. - Report: report brand budget monthly for Brand Manager. - Paperwork: Proceed paperwork with advertising/ digital/ packaging design agencies, suppliers. Proceed MKT prosopal (A&P acitvities) with Financial department & BOD. Show less

Work for client of MILO, OMO, Dove
 brands- Work with KOLs, content creators to deliver social media assets (clips, posts, stories).
- Write, moderate & check PR articles for brand event
- Make PR & social media proposals, offer social media plan & execution details (KOLs selection, channels, events) for client
- Measure & make social media report (digital performance, KOLs performance, key learnings, next steps)

- Create content & design photos on social for Campus Vietnam, Scitec Vietnam- Plan & run monthly Facebook advertising activities for Campus & Scitec. Report social advertising budget weekly.

- Create content & design photos for Droom Facebook channel & Website. - Counseling students with course information, study assets & study announcement.