Leigh Householder Email and Phone Number
Leigh Householder work email
- Valid
- Valid
- Valid
- Valid
Leigh Householder personal email
- Valid
- Valid
Leigh Householder phone numbers
AboutHi, I am a Marketing and Innovation Specialist and the Founder and Principal Consultant of House Strategy. We help leaders and teams develop blueprints for customer engagement, build authentic brands, and fuel innovative capability transformations.As a Strategic Consultant, I guide healthcare, technology and B2B companies toward evolving capabilities, launching products, acquiring customers, and fostering loyalty. My approach is rooted in both behavioral science and customer-centric methodologies, ensuring that strategies are not only actionable but also accountable.I've built my practice to create the time and space for teams to share what they've learned and focus their ambitions on what they imagine next. From there, I tap into the vast context of a long career and engaged network to effectively build foundational tools and metrics.I attribute my success to an idea a leader of mine captured so well: "people tend to support what they help create." I live that by making sure stakeholders and customers feel heard, have the opportunity to test their hard-earned hypotheses, see their experience and ideas in the outcome, and know how to bring the strategy to life in their own work and lives. Strategy by edict is a risk; strategy by ownership is a shared commitment to progress.I recently co-authored a book on behavioral science for healthcare communicators called Why We Resist. I've spoken on podiums around the world about how to affect the changes in communications and patient support so many of us want to see become common ways of work. But, my ambition today isn't about me, it's about you. And the change we can create together.More about me (because getting to know people should be fun): - I have jumped out of several perfectly good airplanes and know how to pack my own parachute.- I love to tell stories that help people understand the humanity behind decision making. A few of my favorites are about cholera, hockey, and a pesky five-piece puzzle.- I was once known as Advergirl.- I met my wonderful husband on an airplane one morning, waiting out a ground delay at LGA.- I’ve walked on The Great Wall in China, wandered the yokocho in Tokyo, found the best Indian food in Windsor, but still have not been talked into the river surfing in Munich. Terrifying.- I've spoken on stages around the world, published books on behavioral science and healthcare trends, and been recognized as one of my industry's most innovative people and an HBA Luminary. Let's build something great together.
House Strategy
View-
Founder And Principal Consultant, Marketing Strategy And InnovationHouse Strategy Jan 2024 - PresentHouse Strategy is a strategic consultancy built at the intersection of customer expectation and technology possibility. We collaborate with clients to build digital, omnichannel, and brand strategies that help them thrive in wildly competitive environments or entirely new spaces. The biggest barrier to change often isn’t what your brand could do, but what you have the time and resources to commit to. We work in that real world with processes and products designed to nimbly curate the experience and hypotheses your team has accumulated and translate them into tangible, measurable blueprints for action.As the Founder of House strategy, I’ve focused our services on helping leaders realize their ambitions with collaborative approaches that earn ownership and commitment across direct teams and critical stakeholders.Recently, we've developed actionable plans and Commercially-accountable metrics for: - Brand architecture and messaging- Omnichannel, digital and marketing strategy- Strategic analyses of opportunity and process- Behavioral-science infused primary research- Prioritized ideas and implementation plans for innovation- Customer experience blueprints- Measurement and metrics realignment- Content mapping and strategy - Presentations and thought leadershipThrough House Strategy, I leverage the context and learnings of my deep commercial experience in consulting, marketing, sales organizations, technology and data, etc:- Developing blockbuster brands- Identifying new markets and revenue streams- Creating accountable innovation processes- Launching differentiated data platforms / AI tools Clients routinely say I deliver "excellent work" with "speed and class" that it is "exactly what they need" to move forward. The best compliments though are "I can't believe how well you know my organization" and "this is exactly what we were talking about." Ideas and ambitions? We’ll work together to bring them to life.
-
Fractional Ocx Strategy LeadBroth Aug 2024 - PresentNew York, Ny, UsPartnering with independent, full-service healthcare agency leaders to bring digital strategy, metrics, and analysis to break-through brands in the rare disease space. Co-creating impactful ways to engage patients, caregivers, and healthcare professionals across mediums and messages with a focus on education and empowerment in therapeutic areas disrupted by bold advances in science and stem cell therapy. -
Strategic AdvisorParentfile Apr 2024 - PresentNovato, California, UsAdvisor to fast-growing startup offering the ability for parents / loved ones to save everything important, digital and meaningful they want their children to have one day. -
Strategic AdvisorHiddenmind.Ai Apr 2024 - PresentAdvisor to hiddenMind, an AI company offering a B2B SaaS that enhances the performance and well-being of employees. -
Fractional Marketing Innovation LeadCalcium+Company May 2024 - Sep 2024New York, Ny, UsPartnered with Calcium on key growth initiatives including powerful human insights and efficient AI enablement. Co-created systems and ideas with brilliant creatives, strategists, and business leaders. Spearheaded key transformation and innovation workstreams. -
Evp, Managing Director, Technology And Data SolutionsSyneos Health Oct 2020 - Oct 2023Morrisville, Nc, Us- My tenure was marked by pioneering programs aimed at advancing technology adoption and driving omnichannel strategies. - Through strategic alliances and internal innovation, I spearheaded initiatives that seamlessly integrated cutting-edge technologies into clinical and commercial endeavors, fostering confidence and accelerating strategic objectives.- That included deep integration in clinical success, founded in leveraging custom data analyses and advanced analytics modeling to de-risk trial design. Active business partnership in understanding the key hypotheses subject matter leads (human intelligence) identified and leveraging the right data and AI/ML assets (data intelligence) to challenge and quantify them.- My broader focus was working closely with consulting, clinical and commercial leaders to develop omnichannel strategies that both piloted early integrations between multiple customer-facing touchpoints and ultimately scaled to deeper, more consistent approaches to modern patient and healthcare professional engagement. - Built and led an incredible team of brilliant future / current leaders. Exceeded annual financial targets by Q3 2022, 2023. -
Evp, Managing Director, Innovation And InsightSyneos Health Communications (Previously Inventiv Health Communications) Jan 2018 - Oct 2020Morrisville, Nc, UsHelped clients succeed in the next era of healthcare engagement and communications by identifying actionable insights and creating new approaches to customer engagement that let brands rapidly change markets and change lives.-Led consulting "sprints" that helped clients answer specific market challenges or business opportunities-Built co-creation events that gave teams the opportunity to explore new possibilities through analogues and case studies, customer research, out-of-category innovation, and unique approaches to ideation-Worked with behavioral psychologists to translate decades of behavioral science research into actionable principles of change for healthcare communicators-Headed up a global team of innovators, ranging from brilliant researchers to information designers to experienced healthcare professionals to communications strategists-Took a leadership role in answering market disruption, including building 10+ new toolkits for responding to COVID-Convened colleagues and clients around the world to create industry-leading perspectives on healthcare trends, consumer expectations and behavioral economics. See the latest at trends.health -
Managing Director, InnovationSyneos Health Communications (Previously Inventiv Health Communications) Nov 2016 - Dec 2017Morrisville, Nc, UsSet the stage for the next era of healthcare marketing by sharing provocative points of view, launching new products and capabilities and helping clients uncover powerful new ways to engage their customers.-Led the launch and expansion of the new inVentiv Health Communications brand that brings together a purpose-built collective of agencies across North America and Europe -Developed thought leadership on key shifts in the industry and trends driving what’s next, paired with specific capabilities that show how inVentiv Health is meeting those new needs.-Expanded a successful innovation practice across all our agencies and Commercial partners-Elevated the influence of thought leaders across the agency network and bringing those fellow travelers together to power a culture of connectivity and innovation.
-
Chief Innovation OfficerGsw Advertising Sep 2012 - Oct 2016Columbus, Oh, UsFounded a new strategic consulting practice designed to uncover compelling ways for life sciences brands to create exceptional experiences for their customers. -Convened proactive explorations of “what could be” for our clients fueled by key trends or dynamics likely to impact their markets-Helped teams develop their best ideas with workshops that use the zeitgeist to break thru the barriers of old thinking and prioritization tools that deliver simple, focused action plans-Created new income streams for the agencies with targeted consulting offerings and new engagements -Championed the Health Experience Project, our thought leadership initiative designed to uncover new best practices -Took a strategic leadership role on key accounts, including major launches in multiple sclerosis, diabetes, and cardio-vascular care -
Vp, Managing DirectorGsw Advertising Jun 2011 - Sep 2012Columbus, Oh, UsReinvigorated the innovation practice inside one of the world’s largest healthcare communications organizations by setting the strategic vision, building global relationships, and helping change the agency’s digital reputation.-Fast-tracked development of three new software products-Developed a product pricing structure and established a value proposition with teams inside GSW, across inVentiv, and in our client organizations, to create an entirely new revenue stream-Built a business case that grew the team from a few part-time volunteers to seven fully dedicated specialists -Founded a strong social and digital presence for the lab that attracted thousands of followers and fans from around the industry-Earned podiums, media coverage and broad internal sharing with strong POVs on how our industry is changing and how brands can stay ahead-Engaged by account leads across the business to bring break-thru digital thinking to brand planning
-
Vp, Digital StrategistGsw Advertising Feb 2010 - Jun 2011Columbus, Oh, UsSpearheaded digital thinking and digital project design for the health and wellness group inside GSW Worldwide. -Facilitated development of digital, mobile, detailing, and social strategies-Established GSW's first social media practice-Had a leadership role in over 10 winning new business pitches inside two years – including the agency’s first iAOR accounts-Worked with creative teams to identify and execute bold tactics designed to engage our audiences in unique ways -Created boot camps and workshops on core digital and social topics for people inside and outside the company-Built detailed tactical plans, including application development, search engine marketing, social engagement, and web-based destinations-Created core project documentation, from wireframes to business requirements to meta content
-
Strategy DirectorOlogie Jan 2008 - Jan 2010Columbus, Oh, UsBrought digital and social capabilities to a leading brand strategy team that focuses its talents on areas that greatly affect quality of life and economic impact.-Worked closely with senior management to develop thought leadership and new agency offerings-Acted as a cultural change agent, integrating social, peer-to-peer and digital thinking into a broad range of campaigns -Spoke for the agency’s social and digital point of view – offering workshops for current and potential clients and writing and speaking broadly on the topic-Tracked trends and identified best practices to help our clients be ready for what’s next. And, sometimes, define it-Conducted primary and secondary research to identify actionable customer insights and uncover compelling brand assets-Helped clients leverage analogous case studies to break through sticky challenges, like reinvigorating a maturing brand, standing out in a commoditized marketplace or launching a new product-Developed brand architecture and message hierarchies to help make their brand stories more clear, compelling and consistent-Created innovative social media strategies that deliver measurable results -
AuthorAdvergirl.Com 2005 - 2010Advergirl was my test kitchen. The center of where I learned and created in social media every day so that I could plan like a brand advocate, while thinking like a native.Key Responsibilities & Accomplishments:-Wrote about advertising and social media-Recognized as a Power150 blogger by AdAge-Invited to speak at regional and national industry conferences-Widely syndicated by top advertising blogs-Followed by over 10,000 readers across social networks
-
Account DirectorSbc Advertising Jan 2005 - Jan 2008Columbus, Oh, UsFueled the redevelopment of the agency’s digital practice through strategic account growth and acquisition.-Led interactive strategy and planning-Played a key role in winning the agency’s largest piece of digital business and grew that key account in the years to follow-Consulted with VP and C-level clients on integrated marketing efforts and long-term strategic planning-Identified appropriate metrics for digital investments-Facilitated digital brand integrations with media leaders like A&E and TBS-Identified innovative ways to infuse research and insight into projects of all budget levels-Headed-up select new business efforts -Owned direct responsibility for 15%+ of agency’s 2006 revenue-Once worked with a team to increase conversions 1500% for a national retailer (yeah, 1500.)
Leigh Householder Skills
Leigh Householder Education Details
-
Ohio UniversityJournalism
Frequently Asked Questions about Leigh Householder
What company does Leigh Householder work for?
Leigh Householder works for House Strategy
What is Leigh Householder's role at the current company?
Leigh Householder's current role is Marketing and Innovation Consultant with a focus on the pragmatic use of AI, omnichannel marketing, digital strategy, commercial measurement, and innovation. Author I Speaker I Partner in Change.
What is Leigh Householder's email address?
Leigh Householder's email address is lh****@****ail.com
What is Leigh Householder's direct phone number?
Leigh Householder's direct phone number is +161421*****
What schools did Leigh Householder attend?
Leigh Householder attended Ohio University.
What skills is Leigh Householder known for?
Leigh Householder has skills like Integrated Marketing, Interactive Marketing, Advertising, Digital Marketing, Social Media, Creative Direction, Marketing Communications, Email Marketing, Marketing, Strategy, Public Speaking, Healthcare.
Free Chrome Extension
Find emails, phones & company data instantly
Aero Online
Your AI prospecting assistant
Select data to include:
0 records × $0.02 per record
Download 750 million emails and 100 million phone numbers
Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.
Start your free trial