Luiz Henrique Dos Santos Email & Phone Number

São Paulo, Sp, Br

São Paulo, Brasil

Responsible for the Pricing and Commercial Partnerships strategy of the E-Commerce Channel, he worked from the construction of strategic planning, market analysis, and trends, to the mapping/review of the customer journey, 100% product strategy, etc., delivering ~R$ 900MM revenue/year.Key activities:+ Strategic planning, focusing on short-, medium- and long-term actions+ Market analysis, generating value propositions for each of the company's products+ Data modeling, looking at cost efficiency and sales performance+ Price definition for each product, creating competitiveness VS competitors+ Mapping/reviewing all the area's processes, focusing on the customer/purchase journey+ Aligning prices by origin, segments, seasonality, etc+ Managing partnerships, analyzing proposals, financial return, economic viability, etc+ Interface with the commercial team, reviewing models of operation, pricing, offers, operations+ Managing projects in the area, especially structuring the pricing system+ Presenting results to the company's main leaders+ Business support, generating Insights on the E-Commerce channel with all areas+ Leadership of 11 people

São Paulo, Brasil

Reporting directly to the LATAM VP of Revenue Assurance, he was responsible for defining the company's operating strategy with an impact on +500 hotels, leading strategic planning, channel strategy, portfolio management, strategic partnerships, among other fronts.Highlight for the result of the largest hotel chain in Brazil in 2 years, and also his performance during the COVID-19 period, with 66% average occupancy of the chain.Key activities:+ Strategic planning with an impact on +500 hotels+ Pricing strategy, with a focus on margin+ Developing partnerships with hotel owners, proposing that OYO manage the units+ Constant relationship with hotel owners, generating insights into the business, clients and market+ Product development, focusing on synergy and sales mix+ Looking at Digital Channels and their journeys, with ~80% of the company's results+ Interface with offices in Brazil, LATAM and India+ Presenting results to the entire executive leadership+ Leadership of 6 people

São Paulo, Brasil

Responsible for managing hotel sales performance with online travel agencies, especially Decolar, Expedia, and Booking, analyzing results, sales mix, potential new markets/business, strategic project management, among other fronts.Key activities:+ Reviewing the channel's commercial planning, looking at trends and performance+ Reviewing the commercial strategy, generating insights for the entire leadership+ Analysis of the market, competitors and opportunities+ Looking at account profitability, generating insights for the commercial team+ Relationship with OTA partnerships, analyzing demands and opportunities+ Looking at prices and value proposition, supporting teams in building communication, products, etc+ Leading squads across the company

São Paulo, Brasil

Responsible for structuring and implementing the Revenue Management area from scratch, creating all the strategic planning, investment management, processes, pricing strategies, etc.Key activities:+ Structuring the area from scratch, creating the company's entire business model + Defining commercial strategies together with partner areas, with a focus on performance results+ Management of the company's revenue, with +30% YoY results+ Implementation of business processes, systems and indicators+ Implementation of a tool for reading daily prices+ Market analysis, potential clients and business+ Looking at results and their trends, speeding up communication with the client (or not)+ Presenting results to the entire leadership

São Paulo, Brasil

Responsible for analyzing the business and its revenue opportunities, working from process mapping, customer journey, and analysis of everyday "pains", delivering:+ Implementation of the sales model with charging for checked baggage, with +USD 4MM+ Accompanying competitors' fare movements, quickly changing prices+ Developing, together with the IT team, a tool for monitoring market share in sales

Marignane, França

Part of a study group responsible for developing a new communication interface between the aircraft's on-board sensors and its central computer.

Master'S Degree, Electrical And Electronic Engineering

Degree, Electrical Engineering

Technical, Electronics