My career started in digital marketing roles. I managed to develop the first Tourism New Zealand website under the 100% Pure New Zealand brand. This allowed the international visitors can understand New Zealand culture in their native language through a digital media. Most of what I learned about digital marketing was at Auckland University of Technology, ironically not studying, but working to build the websites for the University and institutions. As a team we were wildly successful at changing how the University was connect with business stakeholders in the digital way. I moved on to Blind and Lower Vision NZ to lead the website, social media developments and getting know more about web accessibility. From there I moved on to MSD New Zealand. I was fortunate enough to work at an international pharmaceutical company with great value and culture. This was all very exciting to join the excellent local New Zealand team. It's all about using the new digital technology to build and grow the business to help business stakeholders to get the information in a quick easy way.