Editor In Chief
Jinan, Shandong, China
▪ Handled the operations of Sina Shandong channel at all levels including PC, Web, App, Weibo, WeChat, ensuring the performance meets the KPIs set by the company and clients.▪ Provided content operations and participated in marketing services. Devised proposals and plans for clients such as Tsingtao, Haier, Shandong Airlines and some government departments.▪ Led the team in maximizing their performance and assigned individual KPIs as well as the account KPIs. Assisted other… Show more ▪ Handled the operations of Sina Shandong channel at all levels including PC, Web, App, Weibo, WeChat, ensuring the performance meets the KPIs set by the company and clients.▪ Provided content operations and participated in marketing services. Devised proposals and plans for clients such as Tsingtao, Haier, Shandong Airlines and some government departments.▪ Led the team in maximizing their performance and assigned individual KPIs as well as the account KPIs. Assisted other departments to accomplish seasonal and annual schemes.▪ Oversaw the entire content creation process for Weibo and WeChat. Ensured the accounts could maintain satisfactory performance and provided feedback to the clients. Built relationships and managed branding campaigns. Produced weekly and monthly reports for accounts.▪ Coordinated new media platforms to facilicate overall marketing plans for client such as Taishan beer, Hang lung Plaza and Shimao Plaza. Show less