Develop custom data models, visualizations, and algorithms tailored to the banking industry to extract insights and patterns from large datasets.Utilize statistical techniques and machine learning algorithms to analyze banking data and derive actionable insights.Collaborate with cross-functional teams to identify key business insights and translate them into analytical solutions.

• Establish and maintain process and analytic standards. Champion the automation of analytic tools and processes. Ensure that models are updated with key inputs and assumptions.• Maintain up to date knowledge of statistical analysis methodologies and develop creative analysis, directions and methods to improve portfolio and campaign performance. Pro-actively explore and recommend opportunities to extend the scope and applicability of statistical models or analysis as well as developing new models to support value potential.• Preparation and presentation of program and performance results to various internal and external groups. Manage ad hoc analytic requests.

• Worked directly with both Cards and Non-Cards stakeholders(Marketing, Product and Risk) to determine requirements for new marketing operations programs.• Determined, from a given business objectives, what combination of marketing operations process (25 Lane Highway, Trillium, Equifax Extract, SOO and BODI) are required to achieve the required goal.• Analytical thinking, business numeracy, problem solving, SAS programming for data extraction and manipulation, Affinium programming.• Documented the technical details of a given marketing operations program in the appropriate format.• Developed code to execute program data requirements and prepared appropriate input files for each of the marketing operations processes.• Communicated detailed plans to internal marketing groups.• Managed marketing operations project plans through the development workflow.