I am a growth marketer with 10 years of experience, including 6+ years of people management experience. Skilled in performance marketing and brand building, I have strong experience in developing go-to-market strategies, driving new user acquisition, retention and digital platform revenue via 360 multi-channel marketing campaigns.My marketing experiences are focused on consumer digital platforms, video games and software products. I worked for game publishers such as Garena, Gumi, Riot Games, Electronic Art and Activision Blizzard. In early stage of my career, I served KPMG, Zendesk, Standard Chartered Bank and Air Asia as my key clients. Currently at Immutable, I am driving the end-to-end marketing programs for Immutable’s blockchain games. Previously at Coda Payments, a hyper-growth fintech start-up, I drove the growth of Codashop (gaming e-commerce), set up the global marketing operation, and built out a regional team from 3 people to 20 people. Moreover, my scope has gone beyond marketing to commercial. I play a key role in country management and strategy development, including product value proposition, P&L planning and partnership identification.Outside of work, I am a huge traveler who loves exploring diversity and different cultures. I also like yoga, cycling as well as learning new skills.