Dan is the General Manager of Brand Management and Head of Corporate Marketing for Yili Group, the leading dairy food company in Asia. - Committed Brand and Business builderWith a faster growth than the peers, Dan served as one of the Youngest Marketing General Managers among Top China Brands. Currently, Dan serves a 9 Billion US$ business and leads a marketing team of 100+ people. Dan has a unique background in holding important marketing position in both Multinational and Local Chinese company. He starts his career in P&G. Dan is a marketing veteran in FMCG with significant brand-building experience which enables a business growth. Among all of his marketing positions, he delievers a impressive business growth. In his 5+ years career in Yili, he helped to drive top-line business growth from 4 Billion US$ (2009) to 9 Billion (2014). - Brave Innovator and Game-changer.Dan is respected as a thought-leader in the marketing industry, and widely known for leading innovation and for a commitment to building leading-edge marketing capabilities. He has led Real-Breakthrough Marketing Campaigns including "Yili- Daddy where we go" Holistic Marketing Campaign, Movie Transformer III/IV Shuhua Milk product placement, LONDON 2012 Olympic Campaign, Shanghai 2010 EXPO Marketing Campaign, etc. In 2013, with his strong performance in brand building, Dan was named “China Top 50 marketers” by internationalist and R3. Dan received min-EMBA education program by CEIBS and CKGSB. He graduates from Nanjing University and hold a double-bachelor degree of LAW and BUSINESS.
Listed skills include Brand Management, Strategy, Marketing Strategy, Integrated Marketing, and 9 others.
