Li Dan

Li Dan Email and Phone Number

General Manager, Marketing Head, Corporate Marketing and Brand Management at Yili Group @ Yili Group
Li Dan's Location
Beijing, China, China
Li Dan's Contact Details

Li Dan work email

Li Dan personal email

n/a
About Li Dan

Dan is the General Manager of Brand Management and Head of Corporate Marketing for Yili Group, the leading dairy food company in Asia. - Committed Brand and Business builderWith a faster growth than the peers, Dan served as one of the Youngest Marketing General Managers among Top China Brands. Currently, Dan serves a 9 Billion US$ business and leads a marketing team of 100+ people. Dan has a unique background in holding important marketing position in both Multinational and Local Chinese company. He starts his career in P&G. Dan is a marketing veteran in FMCG with significant brand-building experience which enables a business growth. Among all of his marketing positions, he delievers a impressive business growth. In his 5+ years career in Yili, he helped to drive top-line business growth from 4 Billion US$ (2009) to 9 Billion (2014). - Brave Innovator and Game-changer.Dan is respected as a thought-leader in the marketing industry, and widely known for leading innovation and for a commitment to building leading-edge marketing capabilities. He has led Real-Breakthrough Marketing Campaigns including "Yili- Daddy where we go" Holistic Marketing Campaign, Movie Transformer III/IV Shuhua Milk product placement, LONDON 2012 Olympic Campaign, Shanghai 2010 EXPO Marketing Campaign, etc. In 2013, with his strong performance in brand building, Dan was named “China Top 50 marketers” by internationalist and R3. Dan received min-EMBA education program by CEIBS and CKGSB. He graduates from Nanjing University and hold a double-bachelor degree of LAW and BUSINESS.

Li Dan's Current Company Details
Yili Group

Yili Group

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General Manager, Marketing Head, Corporate Marketing and Brand Management at Yili Group
Li Dan Work Experience Details
  • Yili Group
    General Manager, Marketing Head, Corporate Marketing And Brand Management
    Yili Group Oct 2012 - Present
    Hohhot, Inner Mongolia, Cn
    1.Overall marketing strategy and brand management,which serves top-line and bottom-line business growth. 2.Head of innovation.3.Re-define Organizational Marketing Process. Marketing organization capability building.4.Media planning and buying. Media innovation. 5.Head of Consumer insights and research.6.Head of Strategic Marketing Partnership, including China Olympic Committee, EXPO and DIsney,etc.
  • Yili Group
    Marketing Head , Executive Director, Corporate Marketing And Brand Management
    Yili Group Jul 2011 - Oct 2012
    Hohhot, Inner Mongolia, Cn
    1. Conceptualize, plan and monitor execution of all marketing activities of building the Brands. Lead Yili 2012 London Olympic Campaign.2. Develop & implement annual Marketing and brand-building Strategy. 3. Take care of the company's media, advertising, interactive programs, communications.4. Lead company market and customer research. 5. Manage Brands. Direct all company's brand comes across in all media. Design brand equity for new brand. Monitor the building path for sustainable brands.
  • Yili Group
    Marketing Director
    Yili Group Mar 2009 - Jul 2011
    Hohhot, Inner Mongolia, Cn
    1. Lead Yili 2010 Shanghai- Expo Sponsor marketing.(2009-2010) 2. Lead Yili Total Brand Restage (2010-2011). 3. Lead Yili- Transformer 3 product placement. (2011)
  • Procter & Gamble
    Marketing Manager
    Procter & Gamble Jan 2004 - Mar 2009
    Cincinnati, Ohio, Us
    - Section Head, Marketing, P&G Wal-mart team- Brand Manager (Tide, Safeguard)

Li Dan Skills

Brand Management Strategy Marketing Strategy Integrated Marketing Advertising Marketing Marketing Communications Brand Architecture Brand Equity Brand Design Fmcg Human Resource Development Digital Media

Li Dan Education Details

  • China Europe International Business School (Ceibs)
    China Europe International Business School (Ceibs)
    Marketing
  • Nanjing University
    Nanjing University
    Business
  • Nanjing University
    Nanjing University
    Law

Frequently Asked Questions about Li Dan

What company does Li Dan work for?

Li Dan works for Yili Group

What is Li Dan's role at the current company?

Li Dan's current role is General Manager, Marketing Head, Corporate Marketing and Brand Management at Yili Group.

What is Li Dan's email address?

Li Dan's email address is li****@****ili.com

What schools did Li Dan attend?

Li Dan attended China Europe International Business School (Ceibs), Nanjing University, Nanjing University.

What skills is Li Dan known for?

Li Dan has skills like Brand Management, Strategy, Marketing Strategy, Integrated Marketing, Advertising, Marketing, Marketing Communications, Brand Architecture, Brand Equity, Brand Design, Fmcg, Human Resource Development.

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