Gen Li Email & Phone Number

Shenzhen, Guangdong Province, Cn

中国 上海市

In charge of Coupang China New Sellers' acquisition, including BD (target recruiting), MSRM (mass seller recruiting), Sellers' On-boarding and marketing.

中国 浙江省 杭州

• In charge of Zhejiang Global-Selling business, responsible for the overall site management and regional growth/development.• Business owner of a multibillion-dollar business unit within Amazon fastest growing cross-border Seller Service organization.• Managed a site of 180+ BD, Account Manager, Partnership, Marketing, Ads, Logistics and all-life-cycle function staffs to empower the Zhejiang-based sellers for global business expansion.• Successfully led the HZ site upgrade and expansion as the CN 3rd cooperate office within 2 years, including scale site members from 20+ to 180+, launch the first ‘Asia Training Center’ and expanded the office to 6000 m2.• Designed and led the implementation of numerous business/organization initiatives, including first launch the Amazon Working Day (AWD) to empower T2 city development, establish the City Development Plan (CDP) and Industry Cluster Accelerator (ICA) Program for industry zone penetration. Initiated a series of talent sustain/development programs e.g., Site WBR, All-hands, Fun-sharing, New-Hire Ramp-Up Camp and MBA Workshop, etc. to support local talent’s growth.• HZ office was well-recognized as the "Paradise Site" by local employees and HZ region business expansion was awarded as the role-model of AGS cross-border business. HZ was the first new region site joined the $10B annual GMS club with leading YoY growth (3YCAGR above 50%).

中国 上海市

Led a team of 30+, responsible for SSR (Self-service registration channel) sellers' recruiting and in-year management with annual sales $1B and contributed to 30%+ of total AGS new sellers’ GMS.• Worked as the NA Arc Owner to co-work with US/CA/MX domestic team to collaborate the business strategy and execution. Drive needle-moving product innovations, marketing initiatives and influence policy-making for global selling sellers.• Developed the recruiting threshold and co-worked with registration team to ensure sellers’ quality and continuous optimized sellers’ registration experience and compliance requirement. Launched the 'GREX' product to support one store go global.• Piloted and launched the 1st machine-learning 'Perfect-Launch' (PL) model with US scientist team to filter and prioritize sellers' growth potential and management. The PL Model case was awarded as the 'Pioneer STAR' in AGS All Hands.

中国 北京市

• Led a team of 10+ to develop Z.cn 3P FMCG Key Accounts’ business growth and probability across Grocery, Wine, Beauty, HPC, Baby, Toy and Pets categories.• Developed the category activation plan and Go-to-Market Strategy to support long-term and profitably category growth to accelerate the increase of market share based on industry, channel & customer insights.• Drove tailor-made initiatives to optimize sellers’ management process, removed business pain-points to improve Amazon customers’ experiences.• Took ownership of 3P Consumable marketing and merchandising, design and execute the annual category promotion plan.• Led Consumable KAM as the only team to beat OP2 plan in seven consecutive quarters with YoY +32% growth in 2017.

Beijing

• Responsible for Le TV 'T2O' project overall management. • Set up the annual organizational and operating development plan according to the company strategy, ensure sales and operating team could deliver sales target, build the data-base operating system and optimize the project process continuously.

Beijing City, China

• Responsible for Z.cn 3P Sports category development, especially focus on building-up the outdoor pipeline from 0-100.• Successfully launched the target list famous brands and led 2015 DS Sports sellers’ GMS exceed RMB 10MM, YoY +164%.

Beijing City, China

• Responsible for developing the key industrial accounts, organizing and supporting sales unit to achieve sales goals.

Master'S Degree, Economic And Management

Activities and Societies: RUC Radio Station

Bachelor'S Degree, Public Administration