Lead commercial team to grow the business with global partners include internet companies, digital content producers, automotive OEMs and Tier1 companies. Responsible for the overall revenue of the company.- Recruit and train the team- Outreach to target clients and secure the partnership with automotive OEMs and Tier1 companies as VW, Benz, BMW, Ford, Changan, BYD, etc.- Secure technology licensing projects with multiple global partners as CMCC, Tencent, Meta, Google, etc.- Lead the team to pass ASPICE and TISAX certification- Successfully win SOP projects from multiple OEMs and Tier1 companies.

Lead the team of direct channel operation, responsible for the direct channel revenue of UBR- Products and content update on UBR mobile App and Mini-programs- Plan and execute the paid media campaigns, optimize the campaign base on performance data- Initiate the online-to-offline campaigns with UBR park and hotel - Initiate online interactive campaigns to drive new user traffic to UBR direct channel

Lead the Amazon GS mobile team, responsible for the new user growth and revenue generated on mobile App- Monitor the performance of Amazon GS mobile App, coordinate with internal product/ tech team to improve the conversion from new user to new purchasing- Responsible for all paid campaigns of Amazon GS mobile App, include App download campaigns, search campaigns and video campaigns on Tiktok- Responsible for partnership with all CN Android stores, include Huawei, Xiaomi, Oppo, Vivo, 360, etc.- Initiate new business initiatives to drive Amazon GS business in China

Headquartered in Bay Area, AdColony is a mobile ads network providing ads services to mobile game/app developers, E-Commerce companies and brand companies among the world. Also helps mobile game developers to monetize via ads.Key Responsibility • Recruit experienced talents to construct the team, manage both Beijing and Shanghai offices• Manage the overall commercial business including advertisers, ads agency, publishers and mobile developers, responsible for P&L of AdColony China• Establish domestic business from zero, include construct domestic infrastructure to secure the performance and pitch domestic advertisers/ publishers• Develop strategic partnerships with key partners to grow the business• Represent AdColony among the mobile internet ecosystem and industrial eventsMajor Accomplishments• Established local legal entities for AdColony to localize the business• From 2016 to 2018, achieved over 3X times annual revenue growth• Partnered with top tier digital agencies as MadHouse, Blue Focus, Chance, MobVista, etc.• Partnered with Xiaomi and Huawei to expand the inventory.• Pitched top tier advertisers onboard, as Tencent, IGG, FunPlus, Zenjoy, Tap4Fun, etc.• Business partnership with Cocos, a leading mobile game engine, to integrate the ads SDK of AdColony into the Cocos engine. Provide a one-stop solution for all mobile game developers who are using Cocos for their game development

Tapjoy is a US based ads platform providing ads services to mobile game/app developers and help them to monetize via ads at the same time.Key Responsibility • Recruit experienced talents to construct the team• Manage the overall commercial business including advertisers, ads agency, publishers and mobile developers• Establish domestic business from zero• Represent Tapjoy among the mobile internet ecosystem and industrial eventsMajor Accomplishments• Recruited the team from 2 to 16 persons• Secured the Q2Q revenue increase rate of 15% in 8 Qs• Pitched top tier advertisers onboard, as Tencent, IGG, Netease, FunPlus, Game07, etc• Business partnership with local key partners as Gfan• Established domestic video ads business

• Key Responsibility Build & drive the Symbian eco-system in China (Symbian was the OS of Nokia S60/S90 devices), engage app/game developers to utilize Symbian platform to develop the apps/games Principal Accountabilities • Drive and strengthen Symbian’s offering to Chinese mobile community;• Maintain relationship with key strategic members including CMCC, China Unicom, local manufacturers as ZTE, Lenovo;• Develop and activate the app/game developer community on Symbian technology.• Formulate marketing program including research and analysis of market sizes, growth trend and mobile phone portfolio.• Marketing and PR activities in China, include online community management, developer salons, workshops and industrial events.

Good Luck was a startup established by myself, its main business is mobile game development and publishing.• Founded the company and built a 12 people team including product development and planning, sales and support;• Managed company to break even within 6 months; • Secured contract with CMCC as mobile game provide;• Established co-operations with Tencent, SonyEricsson, Lenovo and major Chinese online channels;• Successfully secured Go-to market projects implementation with Nokia and Samsung’s new mobile devices;• Successfully sealed the deal to sell the company in 2009.

Key Responsibility Manage the mobile developer community in Greater China and support pre-install projects for new Nokia smartphones Principal Accountabilities • Execute and achieve business growth plan under Nokia’s Software and Service Strategy – activate more 3rd party developers for innovative applications and services supporting Nokia’s new devices sales;• Manage 3rd party community, help them to promote their products on Nokia’s channels for increased revenue;• Orchestrate key internal stakeholders such as R&D, manufacturing, retail, on-line and consumer service teams on pre-install and go-to market projects.• Drive market events to promote community and new productsMajor Accomplishments • Managed a developer community of more than 40 premium Forum Nokia Pro members in Greater China; • Successfully supported pre-install projects for Nokia N73, 5800, N76, N95, Samsung i408, i458, i818, i8510;• Took a leading role in Nokia’s MOSH website localization. MOSH used to be an online developer community focus on individuals and small companies, which later evolved into the current Nokia OVI in 2008.• Managed mobile service projects with provincial China mobile operators including JSMCC (weather forecasting service by Flash), GDMCC (Yi Qi Wan Ba); and Hong Kong operators including CSL HK, Hutchison HK.

Key Responsibility Lead a sales team and manage the overall strategic cooperation with mobile manufacturers including Nokia, Motorola, Lenovo, Eastcom, TCL, Konka, to meet revenue target Principal Accountabilities • Formulate and implement business plan;• Recruit, train and manage a sales and account management team for key accounts;• Develop new channels and markets;• Establish and manage budget.Major Accomplishment • Achieved 350+% increase on monthly sales from RMB 500K to RMB 1.8 million within 6 months;• Recruited and re-organized a sales organization of 15 and increased customers to 30+ within 2 months;• Signed contract with SonyEricsson, Eastcom, Lenovo and design houses as Techfaith and NewGeneration;• Managed team budget within forecasts.

Key Responsibility Lead a sales team to manage the overall strategic cooperation with mobile manufacturers including Nokia, Motorola, SonyEricsson, Lenovo, Samsung and NEC and drive revenue targets.Principle Accountabilities • Formulate sales plan and strategies with key customers as Nokia, Motorola, SonyEricsson, Lenovo, Samsung and NEC;• Ensure sales and profit contribution targets are achieved;• Continually seeking for new business opportunities;• Manage a sales and product development organization of over 20 people;Major Accomplishment • Established new accounts as Nokia, Motorola and Sonyericsson;• Recruited and trained a sales term within 6 months than achieved RMB 5 million sales within 14 months;• Established R&D team for new mobile technologies as Symbian, Windows mobile and Video streaming;• Received Outstanding Employee Award.

Principle Accountabilities • Support R&D projects in telecommunication area • Support Outsourcing project including government OA system integration.• Received Outstanding Employee Award