Li Ma, Mba work email
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Li Ma, Mba personal email
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An international business and marketing professional with over 5 years’ global experience in strategic brand positioning, new product launches, and cross-functional team leadership. Proven ability to influence and develop marketing strategies using analytic skills to identify meaningful data to determine the needs of retail channels and end-users. Broad marketing experience including traditional marketing, digital marketing and social media.
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Global Product Marketing SpecialistImation Sep 2012 - Nov 2014Oakdale -
Apac Product Development SpecialistImation Apr 2011 - Sep 2012
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Marketing Research ConsultantInternational Dairy Queen Jan 2010 - May 2010Greater Minneapolis-St. Paul Area• Conducted qualitative research, including secondary market research and focus group, to better understand the beverage industry, key players, and consumers. Based on the qualitative findings, launched nationwide online quantitative research. • Responsible for data analysis on preferred flavors, optimal pricing, health benefits, and product presentation toward to customer’s overall satisfaction.• Based the data analysis, made the recommendations on brand positioning for the Julius Fruit Drink line, including optimal price point and visual appearance. JFD used findings as baseline to launch their “niche and mainstream” campaign. -
Account ManagerMa Labs Feb 2009 - Aug 2009•Relied on Web research and CRM analysis to identify buying patterns of former clients, identifying metrics that predicted those clients most likely to renew accounts•Created custom marketing information packets and e-brochures, based on understanding prospect’s business, industry, competitive landscape, and business priorities•Analyzed buying patterns and recommended new marketing directions and materials•Advised B2B customers on market trends, pricing/value strategy, and sales strategy -
Business Development AssistantChina Great Wall Group May 2008 - Aug 2008•Performed market/competitive analysis for strategic promotions for this $2B company with 20K employees•Recommended summer marketing strategy/promotions/advertising targeting specific demographic segment and enabling sales force to achieve its quota for first time in 2 years•Contributed to business breaking quarterly sales record for Northwestern China by advising distributors on customer marketing, competitive positioning, and pricing strategies •Collected sales reports and analyzed promotion effectiveness and monthly, quarterly and annual sales goals, budget and inventory requirements
Li Ma, Mba Skills
Li Ma, Mba Education Details
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Marketing And Finance -
Int'L Business
Frequently Asked Questions about Li Ma, Mba
What is Li Ma, Mba's role at the current company?
Li Ma, Mba's current role is Global Product Marketing Specialist at Imation.
What is Li Ma, Mba's email address?
Li Ma, Mba's email address is ma****@****mas.edu
What is Li Ma, Mba's direct phone number?
Li Ma, Mba's direct phone number is (805) 418*****
What schools did Li Ma, Mba attend?
Li Ma, Mba attended University Of St. Thomas - Opus College Of Business, Saint Mary's University Of Minnesota.
What skills is Li Ma, Mba known for?
Li Ma, Mba has skills like Strategy, Marketing, Product Marketing, Competitive Analysis, Business Development, Cross Functional Team Leadership, Marketing Strategy, Data Analysis, Product Management, Product Development, Crm, Project Management.
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