Responsible for developing and executing comprehensive communications and community relations strategies, tactical plans to support China business growth. Maintaining and protecting its brand image and reputation, culture and position of Owens Corning as the industry leadership in market. Also, in charge of PR and digital marketing planing and implementation in China market.

Lead the brand experience efforts, including overseeing all aspects of Hilti brand assets (showroom, logo usage, corporate merchandise, etc); acting as the doorkeeper of Hilti brand guidelines. Responsible for digital marketing new tools reach and implementation.

Build up and implement marketing plan align with global marketing plan. Setting marketing communication strategy for brand promotion in local market.Working with global digital team to setup China website. Identify new opportunities to grow China organic search channel. Track impact of SEO and content plans, create and deliver recurring progress reports.