Li Wei Lin Email and Phone Number

Management:- FMCG 品牌代營運- 媒體行銷運營 - 效益損益管理

平台采购管理 1. 负责WEB 及 TV平台(食品、日用品)商品开发及经销开发工作，发展和维护品牌供应商关系。 2. 制定品牌招商计划并组织实施达成招商指标。 3. 审核招商采购的商务合作条件，掌控供应商以及品牌的引进工作。 4. 控管监督采购毛利及商品质量控制，并定期对招商手段进行评估和修改。 市场营销推展 1. 负责佳视优品, 官网(WEB商城) 及电视站(TV机顶盒) 经营指标达成，包含UV、PV、会员数, 品牌数等绩效控管。 2. 制定推广策略，监督线上线下投放ㄓ源, SEM、CPS各媒体最佳效益配置，确保ROI效益。 3. 负责平台直接流量导入成长，运用SEO、SNS、BD、苏州电视台媒体等资源运作，确保基底有效访问稳定成长。 4. 发展精准、快速线下营销手段, 包含DM定向投递, 社区展销推广, 入户调研等营销模式, 提升品牌知晓度。 5. 制定常态促购活动计画，区分 季、月、周波段操作，确保项目的顺利执行与业务目标的达成。

Management:-自營官網運營女鞋女裝-外通天貓/京東/唯品會運營-媒體預算效益運營-線下門店會員運營-外通營運管理(天貓、京東品牌旗艦店、唯品會)

www.aircamel.com.twDirect management: marketing center (marketing department/merchandise department/visual design department) Core business: set the direction of BTBTC shopping mall operation, discussed and formulated plans for the construction of platform in the early days and provide guidance for the investment attraction of different categories of stores.

Direct management:3C Products Group / General Merchandise GroupCore business: BTBTC Shopping Mall business group category management, department operation leader, the realization of the annual performance target

Direct management:3C Products Group Core business: CTC category operation management, development and recruitment of stores and commodity, ensure the accomplishment of overall business performance