I am a business development executive to drive profitable revenue growth and relationship development for our priority accounts. Build positive relations with current and potential customers, I am working with account teams to stay on track to achieve the overall account goals. Besides above, my job includes the following items but not limit to: lead pursuits, design account development programs, like c-suite level training program; maintain the network between China center and global center; and organize and hold account meetings.

Provided and in charge of new media exploitation and business development in China market, as well as government relationship maintenance. Build team and management role.

- Contributed to the research of customer profiles for Global Dial broadband DSL service. The research was aimed at tailoring DSL products to suit different target audiences.- Planned and created successful marketing campaigns for customer acquisition and retention, localise existing campaigns, and track the results of the campaigns. In addition, monitor partner and customer satisfaction.

- Planned and implemented annual marketing strategies including both above-line and below-line. - Supervised suppliers and liaised internal customers. - Organised the hugely successful ‘HongKong Shopping Festival 2004’. Achieved the goal of media coverage and influence of targets.

Achieved successful outcomes with the following key clients - VOLKSWAGEN, ExxonMobil, HP and MAN Group. The main achievements include keep the sound relationship with media, enlarge and extend the media circle, monitor, track and improve the customers’ satisfaction, as well as personalized the interview for the top management. Moreover, supervised new product launch and exhibitions and test drive project, liaised journalists and organized press conference, trained to how to face and handle different media skills, as well as create successful marketing campaigns for customer acquisition and retention. Established and implemented short- and long-term department goals, objectives, and operating procedures.Examples: VW Sharon Test Drive Event, VW Music Foundation, International Auto Show, Mobil 1 New Product Launch in 7 cities in China and so on.

- Devised advertising media plan for Shanghai Electrolux. - Negotiate with media for good discount and keep a sound relationship with media. - Planned and implemented ‘Heineken Beat 2000 Music Summer Festival’ for Heinken(HongKong) Co., Ltd. And ‘Beijing Chaoyang International Business Festival’ as well as ‘Beijing International Jazz Festival 2000’.