How could someone who started his career as a software engineer end up leading product innovation for the biggest cigarette company? It’s because some of the most sophisticated electronics technologies are being created by this company rooted in science and research. As the Chief Product Officer for Philip Morris International (PMI), I support our company’s ambition to deliver a smoke-free future and enable all smokers around the world to leave cigarettes behind. I’m excited to be a part of one of the biggest business transformations in history, helping the world’s leading cigarette manufacturer evolve into a broader lifestyle, consumer wellness, and healthcare company that has a net positive impact on society. Previously, I spent 27 years in product and technology development in the consumer electronics industry. Most recently, I led product development and operations for Harman International’s consumer audio business before joining PMI’s transformation journey in 2019.