Lia Chiarelli Email & Phone Number

Seattle, Wa, Us

Seattle, Wa

Greater Seattle Area

Create, implement, and evaluate innovative and successful marketing and communication strategies across all channels to achieve the financial objectives and brand goals for Pacific Northwest Ballet and Pacific Northwest Ballet School. Responsible for earned revenue budget of $12+ annually and oversight of $3.5 million expense budget.• Manage organizational relationships with key partners in media and business, including The Seattle Times, Alaska Airlines, KOMO4, and Seattle Center.• Oversee cohesive brand management and strategic messaging of PNB’s performances and programs across a variety of communication channels, including social, web, video, print, paid, and earned media.• Manage PNB’s multi-year Building Audiences for Sustainability grant from The Wallace Foundation. Goal to grow audiences ages 25-40 and diversify audience base.• Create and oversee annual paid media campaign of $1.3 million across print, online, outdoor, TV, and radio channels. • Work with research vendors to oversee qualitative and quantitative market research projects. • Work closely with PNB’s corporate relations manager to craft proposals and implement deliverables for corporate gifts.• Oversight and direction of PNB’s industry-leading social media channels—grown social presence, brand recognition, reach, and conversions through a mix of great content, consistent voice, and growth strategy. • Developed system for evaluating KPIs across a variety of data points to evaluate progress in growing and retaining audiences. • Oversee marketing and communications campaigns for Pacific Northwest Ballet School, including implementation of national and international marketing to prospective students.• Oversee cohesive brand management and strategic messaging of PNB’s performances and programs.• Regular reporting to executive staff, board of trustees, and funders on activities. • Lead staff of 18 in achieving financial, brand, and growth goals for the organization.

Seattle, Wa

Partner with the Director of Marketing on the creation, implementation and evaluation of innovative marketing and communications strategies earning revenues of $10-12 million annually.• Direct social media efforts for one of the nation’s greatest ballet companies.• Manage in-house social media team of four on the following platforms: Facebook, Twitter, YouTube, Pinterest.• Primary Facebook manager. Grew Facebook fans by 300% to 73K fans in 18 months. • Curate a steady mix of inspirational, beautiful, funny and important content for Facebook page. • Average organic Facebook post reach of 50,000 daily (last 4 weeks), with 75,000 fans total. • Evaluate Facebook analytics, plan and implement Facebook advertising campaigns.• Manage 500K+ print and online advertising budget: plan campaigns, maximize budgets through vendor relationships, copywriting and art direction of ads, evaluate success.• Collaborate with media buyer on TV and radio schedules of $800K+. • Responsible for all marketing efforts of Pacific Northwest Ballet School (two locations, $4 million in annual revenues), including: publications, copywriting, email campaigns, social media, web presence.• Responsible for PNB Google AdWords non-profit account; create campaigns, strategize maximizing grant with Capacity Interactive, ongoing maintenance of account, resulting in nearly 30,000 clicks and 8,000 conversions since September 2013.• Manage email marketing campaigns resulting in more than $500K revenues annually; copywriting, art direction, offer creation.• Manage PNB webmaster.• Work closely with Director of Marketing and Director of Ticket operations on ticket and subscription pricing, timing, scale-of-house, and implementation of emerging strategy.

Marketing and social consultant: direct website redesign, produce collateral, advertising, manage social media.