Lia Vasconcelos Email & Phone Number

Porto, Pt

Porto, Portugal

- Developed and implemented innovative digital marketing strategies, contributing to increased brand visibility and enhancing campaign effectiveness across multi-channel platforms.- Spearheaded the optimization of project management workflows through Notion, resulting in more streamlined campaign execution and reduced project completion times.- Collaborated closely with brand managers to craft and execute tailored strategies for David Rosas' own jewelry line and the Luísa Rosas brand, ensuring consistent brand messaging and market differentiation.- Played an active role in the launch of new collection campaigns, collaborating with both national and international influencers to increase reach and engagement.- Contributed to the rebranding process of the David Rosas brand by identifying opportunities for market positioning and differentiation, aligning with leadership teams to strengthen the brand’s presence.- Planned and coordinated photoshoots, ensuring high-quality visual content aligned with the company’s overall marketing strategy and communication goals.- Developed and managed digital marketing campaigns for a portfolio of 16 luxury brands, fostering growth in brand engagement and visibility.- Optimized resources and improved ad targeting, contributing to more efficient campaign spending and overall campaign success.- Actively supported the development of creative concepts for both digital and offline campaigns, driving cohesive and impactful marketing initiatives.

Porto, Portugal

LIFTING STARTUPS OFF THE GROUND- Managed and curated content for multiple social media accounts, driving engagement and account growth through tailored content strategies.- Produced instructional video content focused on business creation and development, boosting interaction and fostering brand engagement on Instagram.- Planned and executed targeted Meta Ads campaigns, contributing to an increase in qualified leads and enhancing overall campaign performance.- Developed and refined the visual identity for events, ensuring consistent brand representation across digital platforms.

Porto, Portugal

- Shoot and produce promotional and informative videos for the treatments offered by the clinic- Creating relevant and attractive content for the company's communication channels, such as social media, website and flyers- Analysing market trends to develop innovative content in line with the target audience's preferences- Writing persuasive and creative texts (copywriting) to promote the clinic's services and attract potential clients- Managing ads on Meta Ads platforms, optimising targeting strategies and budgets to maximise return on investment- Developing and maintaining effective landing pages to drive online traffic and increase the conversion of leads into clients

Vila Nova De Gaia, Porto, Portugal

ERA Gaia Arrábida & ERA Gaia Centro- Led the creation of digital content to promote properties, collaborating with photographers, videographers, and copywriters to enhance product visibility and engagement.- Managed and optimized various advertising platforms for property sales, monitoring performance and adjusting strategies to drive higher-quality leads.- Contributed to the development of the sales team's personal brand by curating social media content and creating support materials, increasing their online presence and client interactions.- Wrote SEO-optimized articles for the company's mortgage website, improving organic search rankings and website visibility.- Conceived and executed events that increased brand awareness and attracted potential clients, strengthening the company’s market presence.- Developed high-quality presentations and marketing materials for various stakeholders, enhancing the professional image of the company and supporting commercial success.

Tallin, Harjumaa, Estônia

- Collaborating on the development of growth methodologies to scale clients' businesses- Learning about digitising offline sales funnels and optimising online sales funnels for growth strategies- Contributing to the design of new products and services for internal and client projects- Observing and participating in the creation of marketing strategies- Collaboration with the business development team

Porto, Portugal

- Managing the customer database to optimise relationships and communication- Strengthening communication with customers through the use and management of social networks- Customer and sales team support- Supplier management- Organising inventory- Dispatching merchandise

Master'S Degree, Global Marketing

Activities and Societies: Business Plan Development Market Analysis Digital Marketing Diagnostics Master Degree Lecture in English..

Postgraduate Degree, Digital Marketing Strategy

Activities and Societies: Digital Marketing Project - Development and Implementation of a Digital Marketing Plan - Digital Marketing.

Licentiate Degree, Creativity And Business Innovation

Activities and Societies: 2 Curricular Internships Dissertation Language skills: English - Business Management - Business Analysis.

Bachelor Of Business Administration - Bba, Creativity And Business Innovation

Activities and Societies: International Mobility in Internship - Dissertation Development - Internship Report Development

Bachelor Of Business Administration - Bba, Creativity And Business Innovation

Activities and Societies: Creative Camp - 24h “How to promote the use of public transports?” International Mobility - Corporate.