ARO Spanish brand. Lifestyle sneakers. Produced in Europe. @arobarcelonaResponsible for creating seasonal shoe ranges- develop seasonal concepts to build a range in line with trends and brand’s market needs - build a season timeline according to workload, sales’ deadlines and supplier‘s needs- analyse previous ranges to support carry-over products and introduce new concepts- create product designs and prototypes to meet all range’s and brand’s requirements- develop new contructions, lasts, pattern shells, sole units, prototypes- decide/source materials/leathers/colours and components- together with technical team amend and supervise all products’ development- create development pack for factories‘ teams- travel to factory to amend prototypes and engage the production development to our brand- coordinate go-to-production’s stageAchievements- within Aro - make production’s volume grow by improving design/material/colours

VIALIS Spanish brand. Woman smart casual shoes. Produced in Spain. @vialisbarcelonaResponsible for designing and creating seasonal shoe ranges- develop seasonal concepts to build a range in line with trends and brand’s market needs - build a season timeline according to workload respective all creation’s stage- create product designs and prototypes to meet all range‘s and brand’s requirements- develop new contructions, lasts, pattern shells, sole units, heels, prototypes- decide/source materials/leathers/colours and components- amend and supervise all products’ development- create development pack for factories‘ teams- coordinate go-to-production’s stage- travel to factory every 2 weeksAchievements- within Vialis - challenge product design to achieve more contemporary/fashion ranges

Responsible for designing and creating New Balance’s lifestyle ranges- develop seasonal mood boards with key looks, colours and materials- in conjuction with EMEA/USA/JAPAN design teams work on colours/materials briefs- create designs and prototypes to meet all brief’s requirements- develop design concepts, work on new constructions, create development packs- amend prototypes to meet PM/commercial department/focus groups’ feedback- work with Far East suppliers to develop products and materialsAchievements- give strong South European influence to New Balance ranges- develop femenine/fashionable products- challenge established formulas through colours/materials choices

Responsible for supervising ranges’ development- develop seasonal mood boards with key looks to present to PM- in conjuction with PM develop briefs for italian design team- review design and prototypes with design team ensuring they meet brief‘s requirements- work with chinese technical team to develope products, last units and components- source materials and colours to meet designers’ instructions- amend prototypes through development to samples stageAchievements- strong contact with Far East factories and culture- basics in chinese

Responsible for designing and creating innovative product ranges- research design concepts to challenge products’ look/material/function/manufacture- develop design briefs in conjuction with design team and Creative Director- design creative product concepts to meet all technical aspect of the brief- develop last and unit designs in conjunction with tech team and CAD/last specialists- strongly challenge material’s composition/source and shoe’s productionAchievements- learn about footwear design and production- improve spanish skills