Trend Union is a trend forecasting studio based in New York that represents Edelkoort Inc.-Providing consulting services- sales of trend books- private webinars and live seminars.

Working on fashion projects supporting companies in their business. Ensuring companies brand integrity through the creation and development of concept and styles that will drive the companies sales and profits.-Trend research and forecasting :trends to follow, future directions, color concepts. Initiate new ideas through competitive shopping and websites.-Conduct research and analysis to create customers looks and products-Product development, fabric research that are aligned with customers budget-Merchandising, sales and retail stategies-Ability to mobilize and inspire a team- Various categories:Sportswear, Denim, Outerwear, Atheleisure,Knitwear, Dresses,Shirts, Pants, Jackets

- Led all creative directions, trend directions and concept of monthly collections Fashion and Factory banners, menswear- Established color, fabric and design for seasonal product lines based on market research, analysis and brand DNA- Developped a strategic plan with merchandising team to achieve the financial objectives of the division, and make the necessary ajustement in season- Edited and coordinated product development with design and merchant team to create impeccable product-Met with departments heads to transat goals from concept to completion- Collaborated with related departments to ensure cross-functionnal cohesiveness in terms of production calendar timelines and procedure- Traveled for all product sourcing and research : USA, Europe, China-Managed direct report performance by establishing goals with weekly follow-up-Led all creative team meetings to share ideas and bring actionnable plans to fruition. Provided information seminars of shopping trips to merchandising group.-Provided leadership and coaching and insipired a team of 10 : senior designers, graphic designers and technical designers

- Directed all knitwear creative directions, concept, design of monthly collections : career and casual ladieswear- Developed, inspired, motivated a team of creative and technical personnel, 6 direct reports- Led all product development and directed daily opperations following a time line- Traveled for product research and sourcing : USA, Europe, China- Merchandised and led product incentives for major clients in collaboration with sales executives- Conducted product knowledge meetings to major clients and assisted sales executive with customers sales presentation ( New York)

• Overviewed the entire Denim and Ladieswear collection of all product from : trend directions, merchandising, design, production and Brand image- Traveled for all product research : USA, Europe, China- Attended textile and sourcing shows : PV, Texworld, WWD N.Y. sourcing seminars- Provided leadership to Designers, Merchandisers, Productions and Q.A. team, 12 employees reporting directly to me and a total of 25 employees.- Moving the brand to higher standards, ensuring the Q.A. department develops and maintains norms in design, manufacturing and merchandising requirements- Established import and manufacturing network in China- Analysed, documented financial and performance results versus projections and took the appropriate actions to rectify negative variances- Assisted in promotion of the corporate image- Sat on the executive committee and assisted in developing broad company objectives

- Managed the Design, Sourcing, Production and Q.A. departments for all ladies wear sportswear products- Directed development of collections to target customers, trend direction and color direction- Identified new product opportunities and product negotiation- Traveled extensively for trend resesarch, oversee markets, product development and sourcing- Imparted and explained trend information to Designers, Merchandisers and Sales executives- Presented and merchandised product with major clients, i.e. Mantels department for The Bay- Hired , developed, motivated and managed personnel, a team of 25 between design, patternmaking, production and sourcing.

- Developed and launched the Karolyne Collection- Researched and traveled the international markets for the design, textile research and product development- Monitored the team and development- Led the product development, marketing and sales of the collection

Start-up of a new division and new collection

- Designed and developed a ladies co-ordinated better ready to wear sportswear collection- Responsible for all product from : conception, design, production and merchandising- Traveled the world for fashion trends, fabric sourcing- Managed all operations daily work load, impart and coordinate product development with all domestic team- Created the promotional campaign ( catalogs and billboards)1996, Awards: Griffe D,Or Best Canadian manufacture and Design in Women's Sportswear and also Silver Medal, North American Fur and Design Competition , Canadian Fur Council