As a project manager at P2 I help companies with projects that not only yield more returns, but also realize sustainable ambitions. People at P2 "get-the-job-done" and realize change by combining knowledge and empathy with decisiveness.Assignments:- Value Optimization Program Leader a.i. at Jacobs Douwe Egberts (March-June 2022) - Process management at Westland Kaas (April-July 2022)- Consultancy Assignment at Voedingscentrum (September 2022-June 2023)-Strategy consultant at Agrifirm (June 2023-now)-Procesmanager Regio Deal Foodvalley (June-now)-Business Development for Food Production Cluster Regio Foodvalley

As a marketing expert, I advise and support marketing managers in determining and executing their marketing activities.What I have to offer: "New insights for a better result!"A better result by offering products and/or services that provide added value to customers and ensure more demand from the market. For example, I can ensure the optimization of value propositions or the brand promise. In addition, I like to dive into situations where there is room for improvement in the customer experience (by drafting / analyzing the customer journey).My approachEnsure that all relevant insights are on the table!I want to help companies make the right marketing choices by delivering new insights. Either from existing knowledge and information or by designing and conducting additional research.Getting things done!In addition, I am happy to translate plans into concrete results. I have many years of experience in leading national and international marketing projects and I have been trained as a facilitator of groups. E.g. for leading creative workshops.Some references of former clients or colleagues:“A strong, convincing personality. Continuously looking for new business opportunities and passionate to create and implement new plans.” Gregor Moons - Friesland Campina“Lia has a broad business and marketing understanding. Her strategic ability and marketing experience will be a strength on projects that need strategic insight on brand or other marketing topics.” Carol Ansara – Kantar“Lia is persistent and is keen on delivering good results. Furthermore she has a strong analytical ability, a broad marketing knowledge and is good in stakeholder management.” Astrid van Rij - PhilipsInterested?Lia de Ryckinfo@deryckim.nl06-21263238www.deryckim.nl

As a marketing specialist I developed and implemented value propositions and marketing activities for target customer segments of executive and full-time educations programs at TIAS.

Lead qualitative research projects for clients in FMCG, Retail and Professional Services

Research project as interim project manager for InSites Consulting in the NL. Scope: helping ISC's with their marketing communication strategy.

Responsable for the Cheese and Butter category within Friesland Campina's European Food Service business. Working within the Business Development team.

Marketing Strategy for Noord-Hollandse Gouda with Red Seal (PDO) & Gouda Holland (PGI). Worked both within the central marketing team of the OPCO Cheese as for the business unit Zijerveld at Bodegraven. During the last year responsable for the category Dutch-type Cheeses for the Benelux market.

Responsable for the activation and communication activities of the Noord-Hollandse Gouda in the Benelux. Main objective in that role was to maintain the premium price level of all NH Gouda labels involved i.e. (Zaanlander, Wapenaer, Klaverland etc.)

Responsable for the relaunch of Schoolmilk: launch of a new range of dairy drinks; implementation of a new CRM program; and the roll out of a new recruitment & loyalty strategy. This resulted in a 10% growth after years of decline in number of subscriptions.

Business Consultant FMCG. Creating new Service Offerings; Facilitating two Category Management projects for Schuitema; Heineken Corporate Office: Consulting for the implementation of a new Management Information System; several Process Development projects.

Starting as a senior product manager for Colgate-Palmolive, I worked for 3 years on their Out of Home Department. From 1993-1995, I had my first Sales experience as area manager for the Benelux.

Brand Management for Paturain & St. Môret