Lia Ejercito Email & Phone Number

Philippines

Led a team of 6 Account Managers and 3 Media/Influencer Relations Managers, managing digital and PR efforts from strategy to execution and ensuring healthy client relationships. Developed systems to enable smoother workflow across internal teams as well as between agency and clients.

Managed a team of 5 Account Managers and Community Managers in strategy, development, implementation and measurement of digital initiatives. Handled clients across various verticals, including retail, travel, hospitality, shipping, home appliances, tech, and finance; also responsible for leading pitches for new business. Developed new products and services in keeping with the fast-changing digital landscape.

Oversaw digital marketing strategy, campaign development and implementation, production, digital asset maintenance, and smooth integration with ATL, PR, BTL and media agency partners. Managed day-to-day client servicing.Accounts Handled:MAGGI Magic SarapMAGGI Sinigang MAGGI Soy Cooking & Seasoning SauceMAGGI Oyster SauceMAGGI Magic Pork and ChickenNESTLE All Purpose CreamNESTLE CHUCKIENESTLE Non-Fat MilkNESTLE Fitnesse (Cereal, Granola, Bars)Europa YachtsCarrier Air ConditionersAwards and Recognition:Campaign Asia Digital Agency of the Year 2015 – PhilippinesCampaign Asia Digital Agency of the Year 2015 – Southeast AsiaCampaign Asia Digital Agency of the Year 2016 – PhilippinesAsia-Pacific Tambuli Awards 2018 Family Centered Brand (Silver) - MAGGI Project TouchBoomerang Awards 2018 Digital Effectiveness Category (Bronze) - MAGGI Project Touch

Designed and pitched strategic business partnerships across different industries. Customized marketing plans for merchants using ZAP's latest features and collaboration opportunities. Continued as sole copywriter for all consumer-facing content, ensuring all communication was aligned with the brand.

Led user acquisition initiatives including niche events and partnerships with government, students, cinemas, BPOs and other corporations, and other startups. Sole copywriter for bi-monthly newsletters, blogs, press releases, SMS marketing, and social media content. Achieved target of 150,000 users by year end.

Worked directly with the founder to establish an after-sales merchant support and incentive program. Monitored merchant performance through online analytics and field visits, implementing test-and-learn solutions weekly. Trained staff of over 60 F&B, service and retail establishments, achieving 590% growth in average weekly transactions.

Philippines

Created RC scripts, TVC storyboards, print copy and contributed to campaign ideation for a diverse set of clients. Did copywriting for McDonald's still on going Hooray for Today breakfast campaign.Accounts: 22nd Philippine Advertising Congress, Manila Beer, Cannes Lions Predictions, McDonald's Philippines

Philippines

Managed logistics for a year-end gathering, showcasing the company's achievements before key stakeholders. Monitored appearances of all Nickelodeon brands and characters in print media. Executed day-to-day marketing and communications work.

Philippines

Executed legwork and completed background research reports on potential clients. Joined the founders in pitches for new business, as they first set up business in Manila. Received hands-on training in marketing concepts.

Ba, Journalism, 1.4847

Cum laude

Education record

Graduated Outstanding Student Academic Excellence Awards in: Spanish, English, Social Science/Studies, Information and Communications.