Lía Inoa Pimentel Email & Phone Number

Experienced insights professional with years leading strategic research for Fortune 500 companies and $1Bn dollar brands in the U.S. and Latin America.While in global, regional, and local roles, I've built a proven record of influencing C-Suite and top executives with strategic recommendations and creative problem-solving. All anchored in strategy, analytics, and human centricity. And while managing the complexities of matrixed organizations to lead transformational change in teams, tools, and processes. With a career across CPG, Beverages, Financial Services, and Tobacco, I've impacted brands through breadth and depth of insights. From brand and portfolio strategy to brand positioning, consumer segmentation, pack research, innovation, product development, and trends and foresight. Most recently, I’ve immersed myself in the world of Advertising research. Leading Media Analytics & Content Effectiveness for a top global advertiser in its largest market. Accounting for 40% and US$300M+ of its enterprise advertising spend.