Lia Keyes

Lia Keyes Email and Phone Number

Event Producer | Harvest Moon Catering LLC @ Harvest Moon Catering
Lia Keyes's Location
Charlottesville, Virginia, United States, United States
Lia Keyes's Contact Details
About Lia Keyes

With years of experience in the hospitality industry and a strong background in creative writing, film studies, and communication, I enjoy collaborating with local attractions and businesses to create events that bring a client’s vision to reality.

Lia Keyes's Current Company Details
Harvest Moon Catering

Harvest Moon Catering

View
Event Producer | Harvest Moon Catering LLC
Lia Keyes Work Experience Details
  • Harvest Moon Catering
    Event Producer
    Harvest Moon Catering Sep 2024 - Present
    Charlottesville, Virginia, Us
  • Fairfield Inn & Suites By Marriott Charlottesville Downtown University Area
    Director Of Sales
    Fairfield Inn & Suites By Marriott Charlottesville Downtown University Area Apr 2023 - Sep 2024
    Strategic marketing planning, directing social media managerData analysis and reportingStakeholder relationship managementCollaborations with local attractions and businessesAttracting visitors through involvement in local marketing campaigns (Virginia Golf Vacations, UVA Football, Two Up, Wine Down)Analysis of tourism trends and market dataExperience working with diverse stakeholdersFormed partnerships with local businesses and attractionsGovernment outreach to develop connections and increase occupancyIncreased occupancy and revenue per available room, showing growth and increased index ranking against the competition, even though the market overall declined in occupancy and revenue.Restructured Sales department and introduced new software systems to improve efficiency, track contacts and activities (Delphi), and market intelligence (Kalibri)Developed strong client base via deep penetration of UVA Health and University of Virginia departments with constant weekly in person sales calls, emails, and strong follow upHired and trained sales coordinators, developing them to respond to leads and quote rates for room blocksWorked closely with owner/management company and brand revenue management team to adjust strategy to meet the demands of the marketDemonstrated ability to work independently and in a team environment.Excellent verbal, written, and interpersonal communication skills. Ability to adapt and adjust to changes in work processes and environment. Confidence in learning and exploring new technology tools and resources.
  • Holiday Inn Charlottesville-Monticello
    Director Of Sales & Marketing
    Holiday Inn Charlottesville-Monticello Mar 2020 - Apr 2023
    * Responsible for all market segments to increase revenue potential and penetrate new/existing opportunities* Surpassing sales and budgets goals three years in a row by implementing revenue strategies and quickly adapting to changes in the market during the pandemic and during recovery* Proactively working with GM, revenue management, and regional sales team to develop and deploy strategies to increase revenue* Analyzing the competitive market to understand the strengths and weaknesses of comp set and refining strategies* Developing and strengthening effective working relationships with potential business customers by targeting prospective decision-makers and staying in constant communication to stay vigilant* Actively marketing the hotel through advertising, promotions, and charitable outreach to increase visibility through all channels* Creating reports for the corporate office, owner's reports, weekly sales reports, and being responsible for communication between all liaisons* Generating yearly Sales and Marketing plans and budgets to ensure continued success throughout the year* Negotiating new contracts with national accounts, implementing pricing agreements, and creating all contracts for groups* Coordinating workflow for F&B, set-up personnel and housekeeping to ensure group satisfaction
  • Graduate Hotels
    Sales & Catering Coordinator
    Graduate Hotels Jan 2019 - Mar 2020
    Nashville, Tennessee, Us
    - Recipient of 2019 "Master Storyteller" Spirit Award.- Brand Ambassador for Graduate Hotels
  • Graduate Hotels
    Guest Service Agent
    Graduate Hotels Feb 2018 - Jan 2019
    Nashville, Tennessee, Us
  • Graduate Hotels
    Hostess, Heirloom Restaurant
    Graduate Hotels May 2017 - Feb 2018
    Nashville, Tennessee, Us
  • Cabinets By Design
    Designer, Sales & Marketing Manager
    Cabinets By Design Nov 2017 - Nov 2018
    Sales, kitchen design, website and social media management, advertising campaign management, public relations for cabinetry sales company.
  • Ventana Sierra Inc.
    Non-Profit Developmental Strategist
    Ventana Sierra Inc. Jun 2011 - Aug 2013
    Event and campaign manager, Carson City Literary Festival program manager, public relations, strategic development, website and social media managementVentana Sierra Inc., a 501(c)(3) charitable organization founded by NY Times bestselling author, Ellen Hopkins, provides resources that allow disadvantaged youth to further their education toward career goals and become productive members of society.
  • Momentum Design (Sheer Madness Inc)
    Retail Store Owner, Interior Designer
    Momentum Design (Sheer Madness Inc) May 1999 - May 2004
    Reviewed by The Serious Shopping Guide: Los Angeles:“Owner Lia Keyes has created a wonderful shop full of quirky high design from all over the world—a great place to find those little moments and accents that keep the eye entertained in any well-decorated home. My favorite of these on a recent trip were bouncy, wire spiral plate holders, de rigeur for any Mad Hatter’s tea party. Furniture here is excellent and unique, including French Canadian design house Caméléon’s omni-configurable living room seating, which is a series of interlocking, very comfortable couch/chair/ottoman pieces that can be purchased either as a set or separately, in vibrant primary colors. At the rear of the store, check out the children’s section, featuring well-made, educational gifts from America, Canada and Europe that you won’t find at your neighborhood toy store.”

Lia Keyes Skills

Creative Writing Books Publishing Web Content Freelance Writing Social Media Fiction Storytelling Blogging Literature Publications Editing Copy Editing Editorial Public Relations Publicity Content Development Novels Published Author Social Media Blogging Website Development Content Strategy Writing Copywriting Editorial Consulting Newsletters Fiction Writing Interior Design Web Content Writing Digital Communication Strategy Text Editing Media Relations Social Media Marketing Wordpress Teaching Public Speaking Social Networking Fact Checking British Accent Opentable

Lia Keyes Education Details

  • Vermont College Of Fine Arts
    Vermont College Of Fine Arts
    Creative Writing
  • Ucla Extension
    Ucla Extension
    Film Studies - Directing Track
  • University Of The Arts London
    University Of The Arts London
    Communication And Media Studies
  • Inchbald School Of Design
    Inchbald School Of Design
    Interior Design
  • Godolphin & Latymer School, London
    Godolphin & Latymer School, London
    High School/Secondary Diplomas And Certificates

Frequently Asked Questions about Lia Keyes

What company does Lia Keyes work for?

Lia Keyes works for Harvest Moon Catering

What is Lia Keyes's role at the current company?

Lia Keyes's current role is Event Producer | Harvest Moon Catering LLC.

What is Lia Keyes's email address?

Lia Keyes's email address is lk****@****mac.com

What schools did Lia Keyes attend?

Lia Keyes attended Vermont College Of Fine Arts, Ucla Extension, University Of The Arts London, Inchbald School Of Design, Godolphin & Latymer School, London.

What skills is Lia Keyes known for?

Lia Keyes has skills like Creative Writing, Books, Publishing, Web Content, Freelance Writing, Social Media, Fiction, Storytelling, Blogging, Literature, Publications, Editing.

Free Chrome Extension

Find emails, phones & company data instantly

Find verified emails from LinkedIn profiles
Get direct phone numbers & mobile contacts
Access company data & employee information
Works directly on LinkedIn - no copy/paste needed
Get Chrome Extension - Free

Aero Online

Your AI prospecting assistant

Download 750 million emails and 100 million phone numbers

Access emails and phone numbers of over 750 million business users. Instantly download verified profiles using 20+ filters, including location, job title, company, function, and industry.